Resume Raj Koshti

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RAJ KOSHTI

Mobile: 8780599813 E-mail: [email protected]


Brief Profile

With over 7 years of experience in demonstrating highly effective problem-solving and analytical skills, I am a
seasoned Web developer, Digital marketing Expert, and E-commerce specialist.

Proven record of advertisement of Rs. 3 Crore in the entire portfolio as a Digital Marketing specialist.

I believe I am a strategic thinker with the ability to apply logical methods through research by identifying
workable marketing strategies to achieve desired results by any organization.

Personal Information

• Date of Birth: 1st June 1993


• Permanent Address: 25, Hiramoti Society, Opp bank of Maharashtra, Ghatlodiya, Ahmedabad. - 380061

Key Skills

• Expertise in the advertisement of web products like an E-commerce store, web app, and website SEO.
• Strategy planning for digital marketing to achieve desired results.
• Management and Growth of E-commerce store.
• Creating synchronicity with multi-functional teams in support of various initiatives.
• Web Product-Service solution with Innovation.
• Highlighting product profile with professional quality.
• Analytical skills with the ability to convert raw data from multiple sources with actionable insights.
• Experienced Digital Marketer Specialist with the ability to drive sales with creative marketing ideas and
strategies.

Education Qualification

Bachelor of Computer Application (B.C.A.) with specialization in web development, Chiman Bhai Patel
Institute of Computer Application (Gujarat University.) 07/2010 - 07/2013.

Core Competencies

 A complete team player.


 Precise & quick thinker.
 Brings out the creativity in others.
 Believe in working hard in a smarter way.
 Excellent organizational ability, which enables me to work under pressure meet deadlines, and deliver
above expectations.
 Organizing & managing resources effectively, to ensure smooth operation and maximum output.
 Problem solver using analytical, logical, and innovative thinking.
Professional Experience

Senior Digital Marketer 07/2016 - 10/2021

Self-employed Tanissoft Web and marketing firm, Ahmedabad, Gujarat, India

 Leading team of 5 designers, marketers, and analysts.


 Create and implemented the SEO strategy for approx. 30 clients.
 Developing 5-6 marketing strategies and campaigns every week.
 Designing, building, and maintaining Websites, E-commerce stores, and Web applications.
 Expert in developing and in management of e-commerce stores on WordPress, Wix, and Shopify.
 Understand audiences and craft experiences that change behavior
 r and perception.
 Work closely with UX/Interaction Designers, Creative Technologists, Visual Designers, Social teams,
Media Planners, and Copywriters.
 Managing direct-to-consumer e-commerce business for the textile company.
 Lead strategy across digital channels and customer touch-points to create a consistent voice and develop
efficient delivery mechanisms.
 Managing all paid advertising on social media, Google, YouTube, etc.
 Perform business requirement gathering, site assessment, competitive analysis, and secondary research.
 Support brand teams with analytics of market trends and metrics.
 Knowledge of SEM and SEO and work with the team on strategy.
 Manage the Digital Marketing team, their work schedule, and performance.
 Planning strategy to posting designs, functionality, and navigation, along with audience funnels and data
capture points.
 Work with business areas to define business/brand goals and develop digital strategies based on
consumer insights, trend analysis, and business objectives.
 Analysis of web trends, Google Analytics, and sales to pinpoint key products and potential pre-orders.

Digital Marketing Manager as Freelancer01/2014 - 03/2016

• Lead project to conceptualize and coordinate online promotion strategies in collaboration with teams
spanning sales, marketing, and support.
• Manage digital sales streaming accounts to improve brand positioning and growth.
• Published CPC and CPI display ads on Google, Facebook, Yahoo, Bing, etc.
• Developed and apply both strategic and tactical digital marketing plans and e-commerce activities with a
focus on driving acquisition and conversion.

Achievements

• Certified* -Amazon Ecommerce Specialist.


• Basic knowledge of Photoshop to edit photos.
• Integrated Custom visuals based on business requirements using Power BI desktop.
• Developed complex calculated measures using Data Analysis Expression language (DAX).
Project worked

1. My Mock Interview 2019-2020


Mymockinterview developed a mobile application that provides an Interview Simulator tool, This tool
provides the facility for Interview Rehearsal and Creating Video CV.
• Manage all aspects of the Advertisement division and oversee the day-to-day operations.
• Manage advertisement in US/UK/CANADA, all social media, Google, YouTube, etc.
• Reached 38% average monthly increase in mobile application users via Refer your friend campaign.
• Maintained advertising budget of 100 k per month.
• Created 60+ post creatives for ads on weekly basis.
• Developing 2-3 marketing strategies and campaigns every week.

2. Generic 2019-2021
• Develop an E-commerce platform for multiple B2B and B2C vendors with over $2 million in revenue per
year (100% growth since last year).
• Design & coordinate all online marketing activities for our existing and targeted B2B and B2C markets.
• Highlighted and Improved product imagery catalog for all B2B and B2C sites.
• Managed advertising budget of Rs. 80000 per month to get Business worth Rs. 28 lacks per month.
• Manage total sales approx Rs. 2.9 Cr for the entire period of 2 years.
• Plan, schedule and create HTML email marketing campaigns for remarketing.

Hobbies

Played chess and cricket, Reading Books, Study psychology, Listening to old songs.

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