PP02
PP02
Economics: the study of how society manages its scarce resources, e.g.
• how people decide what to buy, how much to work, save, and spend
• how firms decide how much to produce, how many workers to hire
• how society decides how to divide its resources between national defense,
consumer goods, protecting the environment, and other needs
ROLE OF ECONOMISTS
• Microeconomics is the study of how households and firms make decisions and
how they interact in markets.
• The quantity demanded of any good is the amount of the good that buyers are willing and
able to purchase at a particular price.
• Law of demand: the claim that the quantity demanded of a good falls when the price of the
good rises, other things equal
• Other things equal: Ceteris paribus
• As long as people buy less at higher prices, then the demand curve will be downward sloping.
How much less? Brings up the question of elasticity
LAW OF SUPPLY
• The quantity supplied of any good is the amount that sellers are willing and able to
sell.
• Law of supply: the claim that the quantity supplied of a good rises when the price of
the good rises, other things equal
EQUILIBRIUM : SUPPLY AND DEMAND TOGETHER
P
$6.00 D S
P QD QS
$5.00 $0 24 0
$4.00 1 21 5
2 18 10
$3.00
3 15 15
$2.00 4 12 20
$1.00 5 9 25
$0.00 6 6 30
Q
0 5 10 15 20 25 30 35
Equilibrium is the state where the market clears
SURPLUS (A.K.A. EXCESS SUPPLY):
when quantity supplied is greater than quantity demanded
P Example:
$6.00 D Surplus S
If P = $5,
$5.00 then
$4.00 QD = 9
$3.00 and
QS = 25
$2.00
resulting in a
$1.00 surplus of 16
$0.00 Q
0 5 10 15 20 25 30 35
SHORTAGE (A.K.A. EXCESS DEMAND):
when quantity demanded is greater than quantity supplied
P
$6.00 D S Example: If P = $1,
$5.00
then
$4.00 QD = 21
$3.00
and
$2.00 QS = 5
$1.00
resulting in a
$0.00 Shortage Q shortage of 16
0 5 10 15 20 25 30 35
PRICE ELASTICITY OF DEMAND
Price elasticity of demand: How demand for ‘Good X’ will change if you raise ‘Price of
X’ ?
A ratio that represents how a fixed percentage change in the price of a good leads to a
percentage change in the quantity demanded from the original quantity is a price
elasticity of demand
% change in Q equals
12−8
× 100 % = 40%
10
40/22.2 = 1.8
Along a D curve, P and Q move in opposite directions, which would make price elasticity negative.
We will drop the minus sign and report all price elasticities in absolute number
VARIETY OF DEMAND CURVES
▪ The price elasticity of demand is closely related to the slope of the demand curve.
▪ Rule of thumb:
The flatter the curve, the higher is the price elasticity.
The steeper the curve, the smaller is the elasticity.
▪ Five different classifications of D curves.…
DIFFERENT DEMAND CURVES
EXAMPLE : INSULIN VS. FLIGHT TICKETS?
For which good do you think Qd would drop the most? Why?
• If the price of flight ticket rises, some people will forego it → may delay travel
→ may book train tickets etc. → can lead to substantial fall in demand
[Relatively elastic good]
The prices of both of these goods rise by 20%. For which good does Qd drop the
most? Why?
• Salt has no close substitutes → so a price increase would not affect demand
very much. [Relatively inelastic good]
• When rise in income leads an increase in Qd→ normal goods (Income elasticity >0)
• If income elasticity of demand of a commodity <1, it is a necessity good.
• If the elasticity of demand > 1, it is a luxury good
• When the income elasticity of demand is negative (<0), the good is called an inferior good.
C RO S S – P R I C E E L A S T I C I T Y O F D E M A N D
Use the following information to calculate the price elasticity of demand for a
good :
if P = Rs 135, Qd = 8600
if P = Rs165, Qd = 7400
Revenue = P x Q
• If P rises→ The fall in revenue from lower Q is greater than the increase in revenue from
higher P, so revenue falls.
PRICE ELASTICITY AND TOTAL REVENUE
Revenue = P x Q
Now, demand is
increased
Demand for
inelastic:
revenue due
your websites
elasticity = 0.82 P to higher P lost
If P = $200, revenue
Q = 12 and due to
$250 lower Q
revenue = $2400.
If P = $250, $200
Q = 10 and D
revenue = $2500.
When D is inelastic, Q
10 12
a price increase
causes revenue to rise.
In-class discussions:
A 10% increase in bidi prices could reduce bidi consumption by 9.2%. A 10% increase in cigarette prices could reduce
cigarette consumption by 3.4%.
See page 31
Price controls
• Price ceiling: a legal maximum on the price of a good or service Example: rent
control
• Price floor: a legal minimum on the price of a good or service Example:
minimum wage
• Taxes: The govt can make buyers or sellers pay a specific amount on each unit.
Rental P S
price of
apts
$800
Eq’m w/o
price
controls
D
Q
300
Quantity
of apts
HOW PRICE CEILINGS AFFECT MARKET OUTCOMES
P S
The eq’m price ($800) is
above the ceiling and
therefore illegal.
$800
Price
The ceiling $500
ceiling
is a binding constraint
shortage
on the price, causes a D
shortage. 250 400
Q
HOW PRICE CEILINGS AFFECT MARKET OUTCOMES
P S
Price
$1000
ceiling
A price ceiling
above the $800
eq’m price is
not binding—
has no effect
on the market outcome. D
Q
300
SHORTAGES AND RATIONING
These mechanisms are often unfair, and inefficient: the goods do not
necessarily go to the buyers who value them most highly.
EXAMPLES OF PRICE CEILINGS
Wage W S
paid to
unskilled
workers
$6.00
Eq’m w/o
price
controls
D
L
500
Quantity of
unskilled workers
HOW PRICE FLOORS AFFECT MARKET OUTCOMES
W S
D
L
500
HOW PRICE FLOORS AFFECT MARKET OUTCOMES
labor
W surplus S
Price
$7.25
The eq’m wage ($6) is below floor
the floor and therefore
illegal. $6.00
• Prices are the signals that guide the allocation of society’s resources. This allocation is
altered when policymakers restrict prices.
• Price controls often intended to help the poor, but often hurt more than help.
(We have seen that the minimum wage can cause job losses, and rent control can reduce the
quantity and quality of affordable housing. Both policies make the poor worse off)
• So, it’s important for policymakers to apply such policies very carefully.
TAXES
• The govt levies taxes on many goods & services to raise revenue to pay for
national defense, public schools, etc.
• The govt can make buyers or sellers pay the tax.
• The tax can be a % of the good’s price, or a specific amount for each unit sold.
• For simplicity, we analyze per-unit taxes only.
THE EFFECTS OF A TAX
P
Eq’m with no tax:
Price = PE
Quantity = QE Size of tax = $T
PB S
Eq’m with
tax = $T per unit: PE
Buyers pay PB PS D
Sellers receive PS
Quantity = QT
Q
QT QE
IN CLASS DISCUSSION
WHO SHARE THE HIGHER TAX BURDEN?
Now through welfare analysis – we will see how this tax burden is measured in terms of society’s
welfare.
WELFARE ECONOMICS
Now let's see how tax impacts the welfare or in other words how
tax impacts the allocation of resources and therefore economic
well-being.
(Policymakers also care about equality, though our focus here is on efficiency.)
WILLINGNESS TO PAY (WTP)
A buyer’s willingness to pay for a good is the maximum amount the buyer will
pay for that good.
WTP measures how much the buyer values the good.
name WTP
Anthony $250
Chad 175 Example:
4 buyers’ WTP for an iPod
Flea 300
John 125
WTP AND THE DEMAND CURVE
P
If P rises to $40, 1. Fall in CS
60
due to buyers
50 leaving market
CS = ½ x 10 x $20
= $100. 40
Two reasons for the fall in CS. 30
2. Fall in CS due to 20
remaining buyers 10
paying higher P D
0 Q
0 5 10 15 20 25 30
ACTIVE LEARNING
CONSUMER SURPLUS
P demand curve
A. Find marginal buyer’s WTP $ 50
at Q = 10. 45
B. Find CS for 40
P = $30. 35
30
25
Suppose P falls to $20. 20
How much will CS increase due 15
to… 10
5
C. buyers entering
0
the market
0 5 10 15 20 Q
25
D. existing buyers paying lower price
ACTIVE LEARNING:
ANSWERS
demand curve
P
50
A. At Q = 10, marginal buyer’s WTP $ 45
is $30. 40
B. CS = ½ x 10 x $10 35
= $50 30
25
P falls to $20. 20
C. CS for the 15
additional buyers 10
= ½ x 10 x $10 = $50 5
D. Increase in CS 0
on initial 10 units = 10 x $10 = $100 0 5 10 15 20 Q
25
COST AND THE SUPPLY CURVE
10 – 19 1
20 – 34 2
name cost
35 & up 3
Jack $10
Janet 20
Chrissy 35
PRODUCER SURPLUS
Producer surplus is also measured in
monetary units and defined as the P The supply of shoes
difference between revenues and supply
costs
S
(both investment and operation costs).
Q
So, PS = ½ x b x h
= ½ x 25 x $25
= $312.50
EVALUATING THE MARKET EQUILIBRIUM
P
60
Market eq’m:
P = $30 50 S
Q = 15,000 40 CS
30
Total surplus PS
20
= CS + PS
10
D
When TS is maximum→ Welfare of 0 Q
the society is at highest 0 5 10 15 20 25 30
THE EFFECTS OF A TAX ON WELFARE
P
Without a tax,
CS = A + B + C
A
PS = D + E + F S
B C
Tax revenue = PE
0 D E
D
F
Total surplus
= CS + PS
Q
QT QE
=A+B+C+D+E+F
THE EFFECTS OF A TAX
CS = A
PS = F A
PB S
Tax revenue B C
=B+D D E
PS D
Total surplus F
=A+B
+D+F Q
QT QE
C + E is called the A
deadweight loss PB S
(DWL) of the tax, the B C
fall in total surplus E
D
that results from a PS D
market distortion, F
such as a tax.
Q
QT QE
WHAT DETERMINES THE SIZE OF THE
DWL?
• Which goods or services should govt tax to raise the revenue it needs?
• One answer: those with the smallest DWL.
• When is the DWL small vs. large?
•
Turns out it depends on the price elasticities of supply and demand.
Recall:
The price elasticity of demand (or supply) measures how much QD (or QS)
changes when P changes.
DWL AND THE ELASTICITY OF SUPPLY
When supply S
is inelastic,
it’s harder for firms
to leave the market
when the tax Size
reduces PS. of tax
So, the tax only
D
reduces Q a little,
Q
and DWL is small.
DWL AND THE ELASTICITY OF SUPPLY
P
The more elastic is
supply,
the easier for firms S
to leave the market Size
when the tax of tax
reduces PS,
the greater Q falls
D
below the surplus-
maximizing quantity, Q
When demand
P
is inelastic,
S it’s harder for
consumers to
Size
leave the market
of tax
when the tax
raises PB.
So, the tax only
D reduces Q a little,
Q and DWL is small.
DWL AND THE ELASTICITY OF DEMAND
P
Initially, the tax is
new
T per unit. DWL
Doubling the tax S
causes the DWL
to more than 2T T
double. D
initial
DWL
Q
Q2 Q1
DWL AND THE SIZE OF THE TAX
P
new
Initially, the tax is DWL
T per unit.
S
Q
Q3 Q1
DWL AND THE SIZE OF THE TAX
Implication Summary
When tax rates are low, raising When a tax increases,
DWL
them doesn’t cause much harm, DWL rises even more.
and lowering them doesn’t bring
much benefit.
PB
When the tax is small, S
PB
increasing it causes tax
2T T
revenue to rise.
PS D
PS
Q
Q2 Q1
REVENUE AND THE SIZE OF THE TAX
PB
PB
When the S
tax is larger, increasing it
causes tax revenue to fall. 3T 2T
D
PS
PS
Q
Q3 Q2
REVENUE AND THE SIZE OF THE TAX
Tax
The Laffer curve
revenue
The Laffer curve shows
the relationship between
the size of the tax and tax
revenue.
Tax size
Remember : The
Tobacco tax and revenue
table?
CONCEPT OF MARGINAL
• Buy goods only if the price is less than their expected utility, i.e. the degree of
satisfaction or profit obtained by the consumer.
The sum total of satisfaction which a consumer receives by consuming the various unity
of the commodity. (The more unit of a commodity he consumes, the greater will be his
total utility)
Objective of a consumer:
Consumers seek to maximise the difference between the satisfaction obtained when purchasing a
certain amount of product, q [Total utility TU (q)] and the sum paid for that amount of product,
calculated as the product of price, p, times the amount purchased, q.
MARGINAL
UTILITY –
DEFINITIONS
• Marginal cost
LAW OF DIMINISHING MARGINAL UTILITY
The law of diminishing marginal utility states that, “as a consumer consumes more
and more units of a specific commodity, utility from the successive units goes on
diminishing.
• He takes one glass of water which gives him great satisfaction. We can say the first glass of
water has great utility for him.
• He then takes second glass of water. The utility of the second glass of water is less than
that of first glass of water.
• If he drinks third glass of water, the utility of the third glass will be less than that of second
and so on.
• The utility goes on diminishing with the consumption of every successive glass of water till
it drops down to zero.
CONCEPT OF PARETO EFFICIENCY
• (Pareto) Efficiency:
• Nobody can be made better off without making someone else worse off.
• Resources are most optimally used under (Pareto) Efficiency
• When no possible reorganization of production or distribution can make anyone
better off without making someone else worse off.
EXAMPLE
Further assume:
• ( a ) Each person works at growing food. As people increase their work and cut back on their leisure hours,
each additional hour of sweaty labour becomes increasingly tiresome.
• ( c ) Because food production takes place on fixed plots of land, by the law of diminishing returns each extra
minute of work brings less and less extra food – total amount of food is increasing but the additional
amount of food produced by one extra labour or by working one extra hour is decreasing
WHAT DO WE
KNOW OF :
• Consumer surplus
• Producer surplus
• Total Surplus
When market fails to reach the pareto optimum → we call them market failures
When internal and external factors prevent an economy from reaching Pareto efficiency
Market failures leads to inefficient distribution of goods and services – like black marketing etc.
Parties (consumers/producers) do not take account of the costs their decisions impose on others. This is
social dilemma problem which is also a market failures.
Some markets are perfect – Total surplus is maximised → Pareto efficient economy
But most markets suffer from market failures → Total surplus is less than desirable → Not pareto efficient
Core Econ book link
STUDY OF MARKETS
Goods and services are exchanged in the market where the equilibrium
conditions are arrived at.
Free willing individuals coming together to sell/buy (or exchange) goods and
services.
Factors determining market structure
• At Q1, MC = MR.
Q
Qa Q1 Qb
Q P TR AR MR
0 $4.50 n.a.
1 4.00
2 3.50
3 3.00
4 2.50
5 2.00
6 1.50
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Here, P = AR, Q P TR AR MR
same as for a competitive firm. 0 $4.50 $0 n.a.
$4
1 4.00 4 $4.00
3
Here, P > MR 2 3.50 7 3.50
2
3 3.00 9 3.00
1
So, a monopoly is setting a price 4 2.50 10 2.50
higher than their MR 0
5 2.00 10 2.00
–1
6 1.50 9 1.50
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
PROF IT- MA X IMI ZATI ON
Costs and
Revenue MC
1. The profit-maximizing Q
is where MR = MC.
D
2. Find P from the demand
MR
curve at this Q.
Q Quantity
Profit-maximizing output
MONOPOLY AND PERFECT COMPETITION
• Like a competitive firm, a monopolist maximizes profit by producing the quantity where MR =
MC.
• Once the monopolist identifies this quantity, it sets the highest price consumers are willing to
pay for that quantity.
Competitive eq’m:
• quantity = QC
• P = MC
Monopoly eq’m:
• quantity = QM
• P > MC
Deadweight loss (Total surplus <
Competitive market surplus)
SOLUTION – ADDRESSING MARKET FAILURE
ANTITRUST LAWS
• Laws that regulates the conduct and organization of business corporations, to promote fair competition for the benefit of
consumers
• The Competition Act, 2002 (as amended) aims at fostering competition and at protecting Indian markets against anti-competitive
practices by enterprises.
• The Act prohibits anti-competitive agreements, abuse of dominant position by enterprises, and regulates combinations (mergers,
amalgamations and acquisitions) with a view to ensure that there is no adverse effect on competition in India.
• The Act prohibits any agreement which causes, or is likely to cause, appreciable adverse effect on competition in markets in India.
For example - Cartelisation is one of the horizontal agreements that shall be presumed to have appreciable adverse effect on
competition.
• Competition Commission of India – can investigate such matters and take the monopolist to court
EX AMPLES
Coal India Ltd & Anr. v. Competition Commission of India & Another (Supreme Court – June 2023) - Competition
Act is applicable to State-owned monopolies.
After a ten-year legal battle between Coal India Ltd (CIL) and the CCI on its jurisdiction to examine the
conduct of State-owned monopolies, the Supreme Court held that the provisions of the Competition Act,
2002 (Competition Act) apply to CIL and similar public sector undertakings.
The Supreme Court decision clarified that the Competition Act is applicable to all government companies
and statutory monopolies that operate to further “common good” under the Constitution of India.
Given the Supreme Court’s decision, the CCI’s jurisdiction to investigate and take measures against
statutory monopolies similar to CIL in abuse of dominance cases has been confirmed.
On August 28, 2018, Umar Javeed, Sukarma Thapar, and Aaqib Javeed filed a complaint under Section 19(1)(a) of
the Act, 2002 with the Competition Commission of India, claiming that Google is dominant in India’s market for
android-based smartphones and that they engage in anti-competitive practices.
After reviewing the complaint, the Competition Commission of India (CCI) directed some preliminary
investigation. After listening to all involved parties, the Commission determined that Google had violated
several provisions of Companies Act , 2002 and was fined Rs.1337.76 Crore for breaking sections of the Act.
2. What is the current battle of google in 2024? Google versus CCI, 2024? – Find out and discuss in class
3. Also read – Google abusing monopoly power in the USA – legal battle between Google and US. Justice
department
See NPR for the details of the case
App developers and Google:
On 1 March, Google issued notices to 10 startups who operated over 200 apps on its Play Store, warning them
of non-compliance with its service fee policy and suspending them from the platform. The startups, who
incidentally had already filed appeals against the Big Tech firm accusing it of abusing its dominant market
power, subsequently filed appeals against the suspension.
Google levies a service fee of 11-30% from apps that sell “digital services” on its Play Store, a fee that many
parties say is disproportionate to the service that Google provides. On 15 March, CCI initiated a fresh probe
into Google’s Play Store pricing. The investigation is expected to be completed by next week.
Google is charging 4-5x of its cost to the app developers, which on a prima facie level appears to be
disproportionate to the economic value of services being rendered to the app developers and appears to be an
abuse of dominant position by Google
MARKET FAILURES:
ASYMMETRIC INFORMATION
HIDDEN CONTRACTS
NON-ADHERENCE TO AGREEMENTS
OLIGOPOLY
Oligopoly: a market structure in which only a few sellers offer similar or identical products.
Strategic behavior in oligopoly:
• A firm’s decisions about P or Q can affect other firms and cause them to react.
• The firm will consider these reactions when making decisions.
Concentration ratio
• Oligopoly is a market structure with high concentration ratios.
• Concentration ratio is the percentage of the market’s total output supplied by its four
largest firms.
EXAMPLE: 2 MOBILE PHONE COMPANIES
Airtel and Jio could agree to each produce half of the monopoly output:
For each firm: Q = 30 (Half of market output where profit was max),
P = 40, profits = 900 (Half of the total market profit)
Jio will conclude the same → Jio will know that Airtel will break
collusion for higher profits and Jio will also do the same [Jio P Q
produces Q = 40] 0 140
→ultimately both will break the agreement 5 130
10 120
15 110
• What is the market quantity and Price when both breaks
collusion? 20 100
25 90
• Produces a market quantity = 80 [Both =40] ;
30 80
• At Q =80→ P = 30
35 70
40 60
What is the profit of each firm when both produces Q=40? 45 50
Each firm’s profit = 40 x (30 – 10) = 800 < Profit under
collusion = 900
THE EQUILIBRIUM FOR AN OLIGOPOLY
Given that Jio produces Q = 40, Airtel’s best move is to produce Q = 40.
Given that Airtel produces Q = 40, Jio’s best move is to produce Q = 40.
Our duopoly example has a Nash equilibrium in which each firm produces Q = 40
(their individual best strategy was to produce Q=40 because the individual profit was higher)
AIRTEL & JIO CASE IN THE PRISONERS’ DILEMMA
• Dominant strategy:
a strategy that is best for that individual player in a game regardless of the
strategies chosen by the other players
• The police have caught Bonnie and Clyde, two suspected bank robbers, but only
have enough evidence to imprison each for 1 year.
• Bonnie and Clyde had agreed before being caught to remain silent which will
give them 1 year in jail.
• The police question each in separate rooms, offer each the following deal
(Robber’s didn’t know before what deal Police will give them)
• If you confess and implicate your partner, you go free.
• If you remain silent but your partner implicates you, you get 20 years in prison.
• If you both confess, each gets 8 years in prison.
PRISONERS’ DILEMMA EXAMPLE
• 1) If Clyde confesses, then Bonnie gets 8 years if she confesses or 20 years if she does not.
• 2) If Clyde remains silent, Bonnie goes free if she confesses or gets 1 year if she does not.
Bonnie’s best move therefore is to confess, regardless of Clyde’s decision—hence, “confess” is Bonnie’s
dominant strategy.
• 4) If Bonnie remains silent, Clyde goes free if he confesses or gets 1 year if he does not.
• Both players have a dominant strategy of confessing → which is not a optimal outcome.
OTHER EXAMPLES OF MARKET
FAILURE:
ADVERSE SELECTION
When buyers and sellers have access to different information, one with more
private information about the quality of the product would enter into an
economic activity that benefit them the best.
• E.g. People may not share their full medical history with insurer
• Example – Buyers of second-hand cars do not know all the attributes of the car
e.g. quality, but the sellers do.
EXAMPLE 1: THE MARKET FOR USED CARS
• The seller knows more than the buyer about the quality of the car being sold.
• Owners of “lemons” are more likely to put their vehicles up for sale.
• So buyers are more likely to avoid used cars.
• Owners of good used cars are less likely to get a fair price, so may not bother trying to sell.
[George Akerlof won Nobel price for this research]
EXAMPLE 2: INSURANCE
• Buyers of health insurance know more about their health than health insurance companies.
• People with hidden health problems have more incentive to buy insurance policies.
• So, prices of policies reflect the costs of a sicker-than-average person.
• These prices discourage healthy people from buying insurance.
MORAL HAZARD
One person takes more risks when someone else bears the cost of risks.
• Eg:
1. You drive your car even with Learner's license – because you know you
will get the money back under insurance
second-hand smoke
6. Talking on cell phone while driving makes the roads less safe for others
7. Punjab crop burns affecting people of Delhi – air pollution
8. Not wearing Mask or not getting vaccinated in COVID
WHY MARKET FAILURE HAPPENS?
CASE OF PUBLIC GOOD
PUBLIC GOODS PROVIDED BY PRIVATE ENTITY
Failure to produce public goods and services, despite being needed or wanted.
• Individuals not paying for sanitation work in the village that can create pollution free environment
•
• People not willing to pay taxes / evading taxes but wanting to use police services
SOLUTIONS:
CORRECTIVE TAXES AND SUBSIDIES
But, how to figure out the exact amount of external cost or benefit ?
TRADABLE POLLUTION PERMITS
• A tradable pollution permit system reduces pollution at lower cost than regulation.
• Firms with low cost of reducing pollution do so and sell their unused permits.
• Firms with high cost of reducing pollution buy permits.
• When there are well-defined property rights and costless bargaining, then negotiations
between the party creating the externality and the party affected by the externality can bring
about the socially optimal market quantity.