Creatividad Una Habilidad para La Vida
Creatividad Una Habilidad para La Vida
Creatividad Una Habilidad para La Vida
FOR LIFE
Creativity
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Authors
Carolina Cuesta
MEd, MSc. Purdue University
is a Fulbright Scholar and a Ph.D. student in Learning Design
and Technology at Purdue University. Her research interests
center around how to foster creativity and innovation in
learning environments. She holds a Master’s degree in
Education from Purdue University and a Master’s degree
in Science, Technology, and Innovation Management from
the University of Antioquia in Colombia. Carolina has been
teaching Entrepreneurship and Innovation for 5 years.
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Abstract
Creativity is a critical human 21st-century skill that
allows us to produce novel and valuable ideas.
Creative ideas are original and make a unique
contribution to any field, but also, they help to solve
complex problems that humanity is continuously
facing. Creativity is essential at the individual level
to solve problems on the job and in daily life. At the
societal level, creativity can lead to new scientific
findings, new movements in art, and new inventions.
Corporations and governments are frequently looking
to support and encourage developing creativity as
a driver for innovation to promote technological
development and economic growth. Educational
institutions play a crucial role in this development and
in fostering creative thinking. This brief will discuss
how creativity has been conceptualized and will
share some strategies to foster creativity in a learning
environment and the workplace. Also, it will discuss
how technology impacts creativity development.
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1. Introduction
People often use the metaphor of “thinking outside the box” to refer to being creative, thinking
differently, and generating ideas. It is believed that the term was coined in the 1970s or 80s by a group
of consultants, who challenged their clients to draw nine dots on a piece of paper and then connect the
dots without lifting the pencil using only four straight lines.
Still, with connecting nine dots, does it mean that I am more creative?
4
If so, how can we go to get to Mars, ride a jetpack to the Moon, or
2 end starvation from connecting nine dots? What does it mean to be
creative?
But, if creativity is linked to the greatest minds in humanity, what about the rest of us? What about those
of us who are not great artists or scientists? Can we be creative? If so, how?
Today, all challenges nowadays are more complex. The future is unpredictable, and we must prepare
ourselves to face this uncertainty. Thus, creativity becomes a necessary skill to develop toward solving
complex problems in the future. As a result of these concerns, international institutions like the World
Economic Forum (2018) and the OECD (2013, 2018) highlight the importance of creativity as one essential
skill in the labor market in the 21st century and expresses the importance of promoting creativity in
classrooms as a necessary competence to develop in students to improve educational quality.
Creativity is a competency that can be developed, fostered, taught, and learned. Therefore, we all have
the potential to be creative. In this brief, we will discuss what creativity is from different perspectives
and theories, how we can measure creativity, and the possibilities to foster creativity in learning and
work environments.
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2. Everybody talks about creativity,
but what is creativity?
There have been several debates related to the definition of creativity in the literature. However, most
researchers and theorists agree that creativity involves developing a novel, useful, effective, original,
valuable product, idea, or solution (Cropley, 2011; Hennessey & Amabile, 2010; Runco & Jaeger, 2012).
Creativity is not limited to the artistic fields, as most people believe but also occurs in areas such as
science, business, engineering, manufacturing, technology, medicine, administration, and education
(Cropley, 2011). Given that creativity can be developed in all fields, it can be explained from different
perspectives and models.
Table 1.
Models of creativity
Model Components
Four P Person, Process, Product, and Press
model
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One of the most used models to understand creativity is the Rhodes’s (1961) Four-P model. In this
model, creativity can be conceptualized from the perspective of the creative person (a set of personal
characteristics), the creative product (artifacts or results of a process), the creative process (creative
thinking), and the creative press that is the pressure of environmental factors that can influence positively
or negatively creativity development (Cropley, 2011; Kozbelt, 2011).
These models can guide practitioners and researchers to learn more about how to foster creativity
in different settings. For example, to improve teaching for creativity, facilitate problem solving in any
domain, and enhance economic development (Gruszka & Tang, 2017).
Sawyer (2012), in his book Explaining creativity: The science of human innovation, makes and historical
evaluation of how several researchers have argued about the possible different personality traits and
skills that a creative person exhibits. Here are some traits and aspects of a creative person:
Self-confidence
Flexible assertiveness,
Verbal Metaphorical
decision and belief in
Fluency thinking oneself as
making
being creative
The ability to
Independence Tolerance of internally Openness to
of judgment ambiguity visualize experience
problems
Atraction of Willingness to
High energy Autonomy
complexity take risks
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However, there is no guarantee that if a person shares the same characteristics as a highly creative
person, they will also be creative without an appropriate environment that supports creativity (Runco &
Kim, 2011). Personality traits are just one piece of the puzzle. Researchers have identified a large number
of traits or attributes associated with high levels of creativity. However, creativity does not seem to
be the result of one personality trait in particular but the mix of individual and environmental factors
(Sawyer, 2012).
One of the first models of the creative process is the Wallas (1926) four-stage model. This model is still
the most popular used to explain the creative process. It entails Preparation (gathering information
and problem finding), Incubation (take a step back from the process, the unconscious thought process
happens), Illumination (generation of ideas for creative solutions), Verification (evaluation and analysis
of ideas - enhancing).
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The Creative Product
The creative product is the result of the creative process, which additionally includes palpable and
observable artifacts such as paintings, novels, buildings, and inventions. Creative ideas can later be
concretized into tangible forms, like, designs or patents (Plucker & Guo, 2018), or intangible results such
as methods, laws, or protocols.
A few measures have been developed to assess creative products involving experts in specific domains,
such as art, engineering, chemistry, and design, among others (Runco & Kim, 2011). Yet, there is no
general measure that can be used to assess all creative products.
Sawyer (2012, 2019) for example, explains that Jazz it is a mixture of other kinds of music. It is dynamic
and changes with new influences and ideas, and past experiences of the artist, to finally create a unique
sound and composition. Only experts in Jazz can assess the creativity of the compositions. That is why
learning is strongly related to creativity.
What we create is associated with our past experiences, and that makes our creations unique because
our life experiences are unique (Sawyer, 2012, 2019).
Other Models
Other models, like the componential models, explain how specific components, or elements, work
together to produce the creative behavior, evidencing that multiple component must come together for
creativity to occur (Sternberg, 2011).
Researchers on creativity agree creativity is not a singular phenomenon. It involves different complex
components and characteristics (Table 2) that interact with each other; these components concern
cognition, knowledge, personality, motivation, and the environment. The use of creativity models can
allow policymakers and educators to have a framework to understand better and develop educational
programs and policies to foster creativity.
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Table 2.
Summary of componential creativity models and theories
Creativity
Characteristics
Theories
This “systems” approach to creativity highlights the interaction of the
The systems individual (who draws upon information in a domain and transforms or
model of creativity extends it via cognitive processes, personality traits, and motivation), domain
(Csikszentmihalyi, (a culturally defined symbol system that preserves and transmits creative
products to other individuals and future generations), and the field (people
1964, 1988) who control or influence a domain that evaluates and selects new ideas).
The componential
Creativity is the confluence of intrinsic motivation, domain-relevant skills,
theory of creativity and creativity-relevant skills.
(Amabile, 1983)
Creativity measures can be classified into several types, depending upon their aim and content. Most
are psychometric methods, they measure mental attributes, behavior, and performance. Yet, there is no
single best measure for creativity, and every assessment has its strengths and limitations depending on
its use (Kaufman et al., 2008).
Since creativity combines cognitive, emotional, and environmental factors that interact dynamically,
researchers have been developing tests, scales, and ratings to measure these intrinsically human factors
(Kanlı, 2020). Psychometric measurements of the creative person and process, measures cognitive
factors like problem solving, idea generation, idea evaluation, flexibility, analogical thinking, associative
thinking, and divergent thinking. The summary table made by Kanlı, (2020) as an adaptation form
Kaufman et al., (2008) can help practitioners, educators, and policy makers to evaluate and design
effective creativity assessments for different areas of study and industries (see Table 3).
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Table 3.
Brief overview of creativity assessments
Despite this broad range of possible cognitive factors to measure, one of the most used tests to measure
creativity are divergent thinking tests. Divergent thinking is a thought process used to generate creative
ideas by searching for many possible solutions. Here, some examples and descriptions of some of the
most used tests:
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Consensual Assessment Technique (CAT)
EThe Consensual Assessment Technique (CAT) assesses creativity products (Amabile, 1982). The CAT is
a method of assessing creative performance that can be used in any domain and it is recognized as one
of the most effective tools for measuring creative work. It is based on the idea that the best measure of
the creativity of a work of art, a theory, or any other artifact is the combined assessment and opinions of
experts in that particular field.
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4. Nurturing Creativity skills
Much of the existing research in creativity is focused on individual, psychological, and/or personality
variables. However, despite its importance, these variables often do not offer practical advice to
educators (Beghetto, 2010).
Physical Environment
The space of the learning environment itself should be open, containing furniture that is flexible to allow
multiple spaces to work on. Also, teachers should have a variety of rich resources and materials for the
student to use.
Learning Climate
The relationship between teacher and student, among students, plays an integral role in support of
creativity. It is suggested that the learning climate be an open atmosphere in which students communicate
freely, accept, and discuss new ideas, trust each other, and support taking risks. Where opportunity
exploration, originality, and cooperation between teachers and students are valued.
Learner Engagement
This includes the actual tasks that students are involved in. Some tasks that support creativity involve
active learning where the focus of learning is the process, not the product. Also, all members of the
environment are seen as co-learners and co-teachers. Open-ended tasks that involve choice or focus
on authentic problems. Pedagogical practices like inquiry or discovery-based learning support student
creativity, especially when tasks are relevant and exciting.
The SCALE is an informal instrument that could be completed in one sitting in 10-20 minutes (Table 4). It
will allow educators to reflect on the elements that can support creativity at a certain time in a learning
environment (Richardson & Mishra, 2018).
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Table 4.
SCALE instrument
• 0 No Evidence - No evidence for the item. The • 2 Moderate Evidence - Moderate evidence of the
item was not observed. item. Multiple but not the majority of students
are involved. The item is observed for a limited
• 1 Minimal Evidence - Minimal evidence for the amount of time.
item. This may include only one or two students
involved in the item or a minimal amount of time • 3 High Evidence - High evidence of the item.
spent on the item. The item is infused throughout the
environment with the majority of students
involved in or much time spent on the item.
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Other pedagogical approaches to teach creativity include a variety of strategies where the environment
is less structured, includes more hands-on activities, and multiple learning ways. Additionally, the
development of creativity can also be accomplished at a modest cost and while integrated into traditional
subjects of learning. For example, according to Plucker and Guo (2018), using these strategies could
help educators design interventions to foster creativity:
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Creative Modeling
According to Yi et al., (2015), modeling generally appears to have a positive effect on artistic creativity
and divergent thinking. Many human behaviors, including creativity, are learned by observing an
appropriate model. Evidence supporting these effects of creative modeling comes from a variety of
sources, including classroom-based instruction (Yi et al., 2015). By demonstrating creativity (creative
work produced by others), educators can establish a creative environment that could inspire students to
take risks, generate novel ideas, and enhance their self-expression (Beghetto & Kaufman, 2014).
In addition to the pedagogical approaches mentioned above, instructional strategies like project-based
learning and problem-based learning used to find solutions to real-world problems are effective ways
to develop creativity. Consequently, designing learning activities that include creativity as a learning
goal can foster creative thinking in the classroom. An example is, diversifying assessment standards
and presentation media (using different tools and ways for presenting content and evaluating it) and
practicing negotiated assessment to design creative ways to assess (involve the students in the course/
training evaluations design).
According to Guo and Woulfin (2016), technology can get students and teachers to engage with
information in different ways, allowing for a better understanding of complex data. Another benefit of
using technology in the classroom is the enhancement of communication and collaboration in creative
activities. With mobile devices’ proliferation, students can engage in interactive and collaborative
problem-solving in complex, authentic classroom practices, such as in a simulated problem context
(case-based learning, problem-based learning).
There is a calling from the academic community (Henriksen et al., 2021), to policymakers, educators,
and international institutions to continue discussing how technology can enhance creativity. Henriksen
et al., 2021 states that it is vital to do more classroom-based empirical research and participatory or
action research to create greater cohesion between research, policy, and practice.
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5. Implications
In a rapidly changing world, generating and evaluating ideas to develop new knowledge and creating
social and economic value is imperative for advancing a knowledge-based economy and revindicating
some countries’ innovation weaknesses. Despite the importance of supporting creativity development
in society, researchers have noted that school systems still function in traditional ways, with restrictive
practices for teachers and students, such as fixed curriculum, linear single answer assessments, and
structured and rigid content that could limit creative thinking (Collins & Halverson, 2018). Therefore,
countries worldwide have been evaluating educational policies and developing policies to foster
creativity and creativity related skills (Henriksen et al., 2018). For example, some the countries, such
as Australia, Bulgaria, the Czech Republic, Finland, and Slovakia, have included creativity into their
curriculum policies as an educational outcome or essential skill needed for students (see Table 5).
Table 5.
International Educational Policies for Creativity
Country Policy
The Australian Curriculum (ACARA, n.d.) is the most important set of policy frameworks. It
stipulates the minimum curriculum for F-10 students in learning areas (subject disciplines),
Australia cross-curriculum priorities, and general capabilities. Importantly, one of the seven General
Capabilities for F-10 is Critical and Creative Thinking.
The term “creativity” did not appear officially within educational law until 2016 when the New
Pre-School and School Education Law came into action. There, the term creativity appears
Bulgaria in article 77, expressing the key competencies expected by Bulgarian students, such as
competence #8: cultural awareness and competence for expression via creativity.
In the Czech national curricular advisory document, creativity and creative activities in the
curriculum (2013) for elementary schools are associated primarily with artistic performance
Czech (Art Education, Music Education, Dancing Education, etc.). Creativity is implemented in the
Republic supplementary domains of Ethical Education, Film and Audio-visual Education, Dancing, and,
in a cross-curricular theme, Personal and Social Education. In students’ creative activities, the
emphasis is put on artistic production in educational domains.
The National Core Curriculum (NCC) guides the Finnish compulsory basic education for
students aged 7–15 (FNBE 2016). It provides a uniform foundation for education providers to
Finland create local school-level curricula, thus enhancing educational equality. The NCC recognizes
creativity as one element of learning, which receives 80 mentions on 473 pages.
The State Education Program (SEP) is the key national curriculum document, and its updated
version has been implemented in schools since 2015. The SEP states the aims or expected
Slovakia outcomes of school education, lists the compulsory topics for school subjects, and defines the
required competencies of students. Creativity is present in this document, and the principles of
active and creative education are characterized in the SEP.
Adapt to the changes, aspirations and anxieties about the role of creativity in our wider society, not
only in realizing personal learning potential in an enriching curriculum, but also in raising achievement,
skill and talent for economic innovation and wealth creation (Loveless, 2007, p. 5).
In a broader sense, countries can develop creative industries by nurturing creativity skills. One of the
earliest efforts in this direction was the widely hailed Cox Review Report from the United Kingdom. The
Cox Report (2005) outlined several different efforts the UK government could use to stimulate the creative
industries, such as design, arts, digital media, and advertising, among others.
More importantly, all countries must be creatively competitive, including those within the Latin American
region. Although different countries have different conditions, resources, and industries, all share a need
for the improvement of creative skills of their population. To do so, two key concepts are critical to advance
creativity on a national basis. First, educators and employers should create environments that encourage
creative expression, behavior and thinking. Second, creativity should be taught in schools, particularly
creative problem-solving and divergent thinking.
Without a clear idea of the goal of creativity in policy, it is not easy to cultivate it in teachers and students.
Yet, teachers are essential to infusing it into practice (Hall & Thomson, 2005). Consequently, it is vital for
the Latin American and the Caribbean region to evaluate policies and discuss creativity as an engine to
develop innovation and economic growth.
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