1

You Financial Solutions Suite

I n v e s t o r D e c k
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The Outline

The Problem The Solution Our Performance Our Business Model

How it works Our Key partners Our Revenue Model
Our Go To Market &
Client Retention Strategy
Our Key Business Drivers

The Market Our 5 Yr. Growth Plan Our Team The Round
Industry Analysis Our Product Roadmap
The Competition Additional Growth Opportunities
Our Competitive Advantage
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The Problem

In Sub-Saharan Africa 90% of businesses fail because of wasteful

01 spend and lack of access to credit.

And this is fueled by a Business Banking system that is broken.

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Our Solution
We help African businesses save money by eliminating wasteful
spend and provide frictionless access to credit.

But this is just the beginning…

Our Vision is to Transform Business banking by building a solution

that enables businesses to ;
• Track & Control spending plus Card issuance
• Budgeting
• Pay Vendors
• Loans- Business and Salary advance loans
• Accounting
• Payroll

All these done through strategic partnerships with market leaders

in these fields.
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Our Market

SMEs SACCOS GIG WORKERS:

Drivers
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Card Product

Physical Visa Corporate Virtual Visa Corporate Spend Management

Card Card Software with Card issuance
*Set controls that manage Where, When & How the
*With a Seamless process to access Credit *With a Seamless process to access Credit Cards are utilized to;
*Ease in Allocating Physical Cards to *Ease in Allocating Virtual Cards to
employees Employees - Eliminate Wasteful Spending
- Eliminate Tideous Expense reports
- Automate Accounting
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How it works

01 02 03 04

 Create Account  Create Employee  Create & Allocate budgets  Have an overview of the
profiles to employees business spend
 Create & Issue Cards
 Request loans
 Pay bills/vendor payments
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Our Performance
Partnerships 01
NBK & SBM – Licensing our APIs
Partnerships Clients
Clients
>60,000 Corporates will also use our product through the
Malipo Pay Enterprise division partnership and others…
>5000 gig drivers will be using our product through our
02
strategic partnership with Pewin & lpg (not closed) 03
>15,000 Unbanked employees through workpay (not
closed)
Pipeline
Clients in the Pipeline ( Up to 20 )
Telkom, a Telecommunication company
Finaccess, Kwara a SACCO & Microfinance fintech
Glovo, a food delivery application
Workpay, a Payroll company
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Our Key partners

DTB Kenya

 Tutuka ; Third-Party Processor & VISA Certification

Tutuka
 DTB ; BIN sponsor, Licensing our Software

Visa  Visa ; Visa Certification and card scheme issuance

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Our Business Model

License our Card issuance and control APIs to banks and

A
other institutions.

B Offer & issue Corporate cards to Corporates & SMEs

Offer & issue a Loans through to our financial

C
solutions platform
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Our Revenue Model & Unit economics

Licensing fees Interchange Income Subscription fees Interest

Range Range
$15,000 /Yr. Zemo Card receives 68% of the 2% 1%-3% per month
Interchange fee per transaction e.g. $250- $1400 /Yr. Per
& Corporate & SME
$3,000 /Month Support & $100 Transaction = $1.36 Income Additional Revenue
Maintenance
• 100% ATM fees
• 100%Card issuance
• 100% FX fees
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Our Key Business Drivers

1 People
Attracting the right talent..

Card Acquisition & Utilization

2
Number of Cards issued.

Cash Flow
3
Sufficient working capital.

Process & Profit

4
Effective , Frictionless process and
systems lead to growth in Revenue.
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Go-to Market Plan

Direct To Customer Digital Partnerships

Direct Sales to SMEs Digital Marketing on Strategic partnerships

& Corporates. LinkedIn & Social Media on Co-marketing and
sales avenues.
Networking at Weekly webinars.
Corporate events.
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Client Retention Strategy

 Corporate clients to have dedicated account managers.

 Regular check-ins with bank Relationship Managers
 Centralized Relationship Manager for our SME clients
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TAM.
Through bank & Investor partnerships

ECO Bank DTB

Kenya
Kenya
Rwanda
Tanzania
Zambia
Uganda
Zimbabwe
Burundi
Ghana
Nigeria
Southern Africa
Togo
Cameroon
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1. Statistics state that 90% of businesses fail due to wasteful spend and lack of access to
credit.

Sample Data Sample Data

Kenya- 136,674 Kenya- 136,674

Botswana- 1,772 Tanzania- 390,669
Zambia- 1,674 Uganda- 2619
Ghana- 66,066
Nigeria- 136,220
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Summary of the TAM worth $300 Billion

428,672
107,169

$300B $240B
$60B

Total available market Serviceable available market Our Initial target market

Source - https://www.smefinanceforum.org/data-sites/msme-finance-gap
https://www.preferredcfo.com
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A sample look at the Revenue Generated from each Company

Type/Segment.
Company Average number of Average limit Average Average Total SUBSCRIPTION
Type total cards taken per spend per Interchange Interchange FEE PER YEAR
up per card (USD) card per Revenue revenue
organization month generated per generated per
card per organization
month (USD) (USD)
(Assuming an
effective
Interchange
rate of 1.5%)
Corporate 25 5,000 2,000 30 750 $1000-1500
SME 5 2,500 1,200 18 90 $250-500
MSME 2 1,000 600 9 18 Free
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Industry Analysis
•Total number of corporate credit cards in the market 4,700 cards, avg ticket size $300 Per transaction per Month

•There are about 16 commercial banks that issue credit cards in the Kenyan market today; most of the issuers
being in tier one.
•Additionally, there are about 319K credit cards and 10M debit cards that have been issued by the banks

Total Cards (including Charge card

Prepaid Cards Credit Cards Debit Cards POS Machines
s)

531,061 319,295 10,717,558 45,965 11,568,455

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Industry Analysis

• This presents a big opportunity Zemo Card to

grow its market bases and consequently its Card Issuer Avg. limit issued o Percentage of Co-operate
revenues.
f cards against total CIF
Co-operate Credit (total number of cards)
Cards
• The major credit card issuers in the market are Absa Bank $3,000 2%
Absa, Standard Chartered Bank, Equity Bank, KCB, &
Co-op Bank. Standard Chartered B $6,500 1%
ank
• Absa bank is the market leader at 95k credit cards Co-op Bank $5,000 1%
with an exposure of $150 Million and a book of $50
Million with profitability of over $10 Million annually
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The Competition- Zemo for business
End to end

Future Our Value Proposition

today Our dedication to the
African/Kenyan market
enables us to understand its
complexities and dynamics
Boya that enables us to build
solutions catered to them.
Local Global
Our technology led focus
approach allows for a more
reliable and cost-effective
product .

Spend management or Credit

*End to end are companies offering both spend management and credit.
* Spend or Credit are companies offering either spend management or credit
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Our Competitive Advantage

A First mover advantage in the
Market.

Obtaining Key licensing

software deals with banks.

Our GTM partnership strategy

Our understanding of the African market

enables us to offer products that
specifically meet the need for Africans
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Year 05
# of Clients 11,694
TPV $70.1 m
Our Conservative 5 Yr. Year 03
# of Clients 3191
Subscription Revenue $3.4m
Interchange Rev $7.1
Total Revenue $ 10.5m
Growth Plan TPV $19.1 m
Subscription Revenue $1.1m
Year 02 Interchange Rev $2m
Total Revenue $3.1m
# of Clients 1198
TPV $7.2 m
Subscription Revenue $639k
Interchange Rev $733k
Total Revenue $ 1.2m

Year 01
# of Clients 731
TPV $4.4 m
Subscription Revenue $348k Step04
Interchange Rev $447k
Total Revenue $795k # of Clients 5949
TPV $35.7
Subscription Revenue $1.8m
Interchange Rev $3.6
Total Revenue $ 5.4m
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Our Product Roadmap

Zemo Money; Zemo Loans; D

Budgeting Business loans
Cards Salary Advance
Vendor payments C

Zemo Marketplace;
B
Travel &
A Accounting
Stay/Accommodation
Payroll
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Additional Growth Opportunities Enhanced card CVP i.e.

Travel Insurance, Airport Access

USD Denominated
Credit Card H
Zemo BNPL;
Zemo Credit Cards:
Office Supplies
Consumer Credit cards
G

F
E
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Working Capital
The Round 25% New market Expansion

• We are planning to raise a seed round in

Q2-Q3/2022

• Funds will be used to improve on our

existing product, penetrate the market
(customer acquisition) we are in, expand
into a new market during year 2, and for
40% working capital.

Technology & Product • Strategic investors would be key to

Customer Servicing accelerate our growth.
Operations
• We are at a point where more businesses
need credit and the ability to successfully
manage that credit.

35%
Customer Acquisition
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Our Team

Solomon Maithya Davis Nyamari Washington Okungu

Chief Technology Officer CEO Chief Product Officer
With over 7 Years in developing Has built and developed With over 10 Years of experience in
and deploying software in different businesses in different industries in the banking industry as a card and
industries i.e. fintech. Nairobi, Kenya and Columbus, Ohio. payments specialist.
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LOCATION
Ikigai Westlands, General Mathenge Drive, Nairobi

OUR NUMBER
0778-224-380

Thanks EMAIL
[email protected]