Daniel
Daniel
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Reports show that after a turbulent few years the yachting industry is finally on the road to recovery. We sold a total of 193 superyachts in 2021 which is 36 more
than 2020, and the highest figure for five years.
Our company had a strong first quarter and spring has seen a promising rush of activity in the superyacht sales market. In six weeks we sold five yachts with a total
asking price of over €40 million. The yachts were purchased by buyers from the US, UK and Germany; markets that had proved quieter during the downturn. There
was also a surge in charter bookings which is up by 15% compared to last year. This is largely due to the continued strength of chartering in Europe and an
increasingly buoyant market in the Americas where we have several yachts to charter. Growing markets for charter bookings include non-traditional markets such as
Mexico, Brazil and South East Asia. There are good signs that the economic upturn is starting to take hold.
This year we have had successful representation at several boat shows including the Miami Yacht & Brokerage Show, the Dubai International Boat Show, the Palm
Beach International Boat Show and the Palma Superyacht Show.
Sales
Selling large luxury yachts demands professional expertise and extensive market knowledge. We are the world leader in new and used yacht sales, specialising in the
sale and purchase of luxury yachts over 24 metres. Our team visits hundreds of yachts every year and is in regular contact with thousands of yacht owners. Our
advanced database allows us to bring buyers and sellers together in today’s global market. A summary of our success so far this year follows.
The year started well when we represented the buyer during the sale of the spectacular 50 metre motor yacht Bethany. In March we sold the 30.5 metre motor yacht
Luck be a Lady which was built in 2001. Holden Yachting represented the buyer. This yacht had sleek exterior styling and bright and spacious accommodation for
up to 10 guests in five staterooms. The interior had benefited from a number of refits.
We followed this with the successful sale of Jocelyn, a 33 metre sailing yacht originally built by US superyacht yard Palmer Johnson. Jocelyn underwent a
comprehensive refit in 2010 which updated virtually every system aboard, including cosmetics, with new Awlgrip on all surfaces, all new teak decks and an
exhaustive list of upgrades that cost in excess of $2 million.
We more recently sold the 50 metre Jacob of London, which received an extensive €4 million refit this year. With accommodation for 14 guests in a full beam
owner’s stateroom and 6 further guest cabins, Jacob of London has a proven track record as a highly successful charter yacht.
Charters
A Tawara Yacht charter is the ultimate holiday experience and the perfect way to explore some of the most beautiful and remote parts of the world. It is hardly
surprising that our chartering business goes from strength to strength. A fleet of over 90 yachts are managed by our expert brokers. In the past year there has been
increased charter business across the range but the bigger new build yachts have outperformed the smaller under 40 metre yachts, which are still struggling for
meaningful charter business. There is so much competition in this section of the market that flexibility, competitive pricing and excellent crew are absolutely
essential. The market for chartering larger yachts continues to grow as fewer people are investing in ownership and, as a result, more are wanting to charter.
Ownership’s loss is charter’s gain.
Conclusion
It has been a strong start to the year and we are seeing signals across the market that the charter business will continue to increase this year. Customers want a wide
choice of yachts to choose from and we provide some of the finest available on the market today. With a number of yacht sales, we are also seeing positive signs
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within the brokerage market. We have represented both the buyer and seller in many of these transactions, showing our strength in finding buyers and representing
the interests of sellers. We look forward to continued growth in the second half of the year.
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