Who Can Regulate Fraudulent Charitable Solicitatio
Who Can Regulate Fraudulent Charitable Solicitatio
Who Can Regulate Fraudulent Charitable Solicitatio
SYMPOSIUM
James J. Fishman
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
United States License.
This journal is published by the University Library System of the University of Pittsburgh as part of its
D-Scribe Digital Publishing Program, and is cosponsored by the University of Pittsburgh Press.
SYMPOSIUM
James J. Fishman*
I. INTRODUCTION
*
© James J. Fishman 2015, Professor of Law Emeritus, Pace University School of Law.
1
Out of 573 telemarketing campaigns conducted in New York State in 2013, expenses exceeded
contributions, so the charity suffered an overall loss, in 17.6% or 101 of them. Charities Bureau, N.Y.
State Law Dep’t, Office of the Att’y Gen., Pennies for Charity Where Your Money Goes: Telemarketing
by Professional Fundraisers 8 (2014), http://www.charitiesnys.com/pdfs/2014_Pennies.pdf. This can
1
2 | Pittsburgh Tax Review | Vol. 13 2015
Thereafter, the state attorney general investigates the charity and finds
fraud in the solicitation or an improper use of the funds raised. As part of
the settlement, the professional solicitor agrees to be barred from operating
in that particular state. Thereafter, the fundraiser moves to a neighboring
jurisdiction, opens business (perhaps under a different name), and
commences the same cycle of fraudulent fundraising using another charity.2
Deception in solicitation and misuse of monies raised for charitable
purposes is not only a fraud on the donor; it also can be a diversion of tax
dollars from state or federal treasuries.
This article examines several approaches for regulating unscrupulous
professional fundraisers and preventing carpetbagging, moving from
jurisdiction to jurisdiction, committing fraud, or willfully violating
regulatory requirements. It examines limitations in the existing regulatory
framework to prevent charity fraud and offers possible solutions to the
problem. As a first solution, the Internal Revenue Service (IRS) should
revitalize and extend the “private benefit doctrine” as a tool of enforcement.
Second, Congress and the Service should amend § 4958 to address excess
benefit transactions to more clearly include unscrupulous solicitors.
A third possible resolution to the problem outlined would be the
expansion of the Federal Trade Commission’s (FTC) enforcement authority
to cover charitable solicitation generally. Currently, the FTC has authority
over telemarketing by for-profit fundraisers.3 The legislation proposed
occur when the fundraising contract does not guarantee the charity a specific dollar amount or specific
percentage of the gross receipts, including when fundraising is incidental to the telemarketing campaign,
or when the contract does not hold the charity harmless for expenses/fees that exceed the gross amount
contributed. Id. Some of these losing campaigns were not intended to raise money, but focused on
funding new and promising donors or educating individuals unaware of the organization and its mission.
2
According to a series of articles by the Center for Investigative Journalism and the Tampa Bay
Times, this is a depressingly common occurrence. See Kris Hundley & Kendall Taggart, America’s 50
Worst Charities Rake in Nearly $1 Billion for Corporate Fundraisers, TAMPA BAY TIMES & CTR. FOR
INVESTIGATIVE REPORTING (June 6, 2013), http://www.tampabay.com/topics/specials/worst-charities1
.page. Even after a lifetime ban from New York, a fundraiser remained active in the state brokering
fundraising agreements for charities. See Kris Hundley & Kendall Taggart, Telemarketing Consultant
for Questionable Charities Fined $50,000, CTR. FOR INVESTIGATIVE REPORTING (Apr. 2014), http://
cironline.org/blog/post/telemarketing-consultant-questionable-charities-fined-50000-6294.
3
The FTC regulates nonprofit organizations only indirectly. See infra note 116 for a description
of the FTC’s jurisdiction over nonprofit organizations. A recent solution to the problem posed occurred
when the FTC and the attorneys general of the fifty states and the District of Columbia jointly filed a
complaint against four sham cancer charities that had raised $187 million from 2008 to 2012. The
A. Quadriga Art
In June 2014, the New York State Attorney General reached a $25
million settlement with Quadriga Art, one of the nation’s largest direct mail
companies that for seven years conducted misleading fundraising for the
Disabled Veterans National Foundation (DVNF).4 From the formation of
DVNF in 2007 to 2013, Quadriga raised $116 million. More than 90% went
toward the cost of the direct-mail solicitations. Despite all of this
fundraising, DVNF was indebted to Quadriga for $14 million! Under the
terms of the settlement, Quadriga was forced to pay $10 million in damages
individuals involved will be barred from engaging in charitable solicitation and charity work. See Fed.
Trade Comm’n v. Cancer Fund of America, Inc., No. 2:15-cv-00884-NVW (D. Ariz. May 18, 2015).
This is an extraordinary action and obviously does not involve an efficient solution to the problem. Most
of the money is long gone.
4
See Suzanne Perry, N.Y. Wins $25-Million in Fundraising Abuse Case, THE CHRON. OF
PHILANTHROPY (June 30, 2014), http://philanthropy.com/article/NY-Wins-25-Million-in/147445/;
David Fitzpatrick & Drew Griffin, Charity Marketing Group Investigated by Two States for Possible
Fraud, CNN (July 1, 2014), http://www.cnn.com/2012/09/26/us/senate-charities-investigation/
index.html. See 2014 N.Y. Op. Att’y Gen. 145 (June 11, 2014), www.ag.ny.gov/pdfs/DVNF-Quadriga-
Convergence-AOD_14-145.PDF, for the full settlement agreement.
and to forgive the debt, and the founding board members of the charity had
to resign.5 Quadriga also agreed to refrain from engaging in a “funded
model,” by which it would pay all of the startup costs and fundraising costs
for its clients in the hope of profiting down the road.6
The New York investigation found that the charity was a front for
Quadriga, whose lawyer incorporated and obtained tax-exempt status for
the organization and drafted the agreement between the fundraiser and
DVNF. It also concluded the parties were guilty of misleading solicitations.
For example, the mailings highlighted a story about a wounded veteran that
the DVNF never helped. The organization falsely claimed it had a robust
national network of veterans’ advocates and benefit coordinators.7 There
was also a conflict of interest. A sales agent commissioned by Quadriga Art
also served as a consultant to the veterans’ charity, which then hired his
daughter as chief administrative officer. As for any assistance to disabled
veterans, it consisted of hand sanitizers, M&M’S candies, chefs’ hats, coats,
and leftover shoes.8 Quadriga remains in business, and DVNF is still tax
exempt.9
5
In addition, DVNF could no longer do business with Quadriga for three years unless the
company was a legitimate low bidder and the attorney general permitted.
6
The settlement calls for both Quadriga Art and Convergence Direct Marketing, of Bethesda,
Maryland, to take the following actions: to fully disclose all potential conflicts of interest, refrain from
dealing with a start-up charity that does not have its own legal counsel, and perform “due diligence” to
ensure fundraising appeals are accurate. The companies must also provide more information to charities
about the costs involved in fundraising campaigns when they cover the up-front expenses of such
efforts. See 2014 N.Y. Op. Att’y Gen. 145, supra note 4.
7
Quadriga had been the subject of ongoing investigations by CNN and the Senate Finance
Committee since 2010. The Committee’s focus was also on DVNF and whether it should be tax exempt.
CNN reported on a fundraising contract signed with the St. Bonaventure Indian Mission School of
Gallup, New Mexico after which nine million dollars was contributed but almost nothing went to the
school, which ended up owing more than five million to Quadriga. At least eleven other Quadriga
clients were in the same financial situation. Fitzpatrick & Griffin, supra note 4.
8
Why if DVNF was giving veterans anything, would it be the items listed in the text? The answer
is another important and growing disreputable practice—gifts-in-kind. A new or shell charity may not
be doing anything because it has insufficient cash to maintain real programs. It can dress up its balance
sheet and programs through gifts-in-kind, thereby impressing donors. The charity might receive goods
that are outdated, hard to value, or worthless, such as pharmaceuticals that are outdated or illegal to sell
in the United States. A middleman, for example Charity Services International (CSI), will receive goods
from a corporate donor, who will receive a charitable deduction if they are passed on to a charity.
Assume the corporation values the goods at $20 million. The corporation will take a $20 million
deduction. Upon receipt the charity dresses up its balance sheet to reflect $20 million in donations and
will allocated the contribution to program revenue. The goods are disposed of, perhaps given to
The Coalition Against Breast Cancer (CABC) was a New York charity
whose stated mission was to help women survive. CABC claimed to do this
by providing research relating to breast cancer, a mammography van where
women could get free mammograms, “constant” [sic] seminars and forums
for women, and a mammography fund that would provide free
mammograms for women who had no insurance. None of these statements
was true.10 In 1995, Andrew Smith, a director of CABC and Garrett
Morgan, commenced a fundraising campaign for the organization.11 From
the inception of the charity, Morgan, CABC’s sole outside fundraiser,
played an active and central part in CABC’s fundraising expenditures.
Beginning in 2005, CABC outsourced all of its fundraising business to the
Campaign Center, a fundraising solicitation firm owned by Morgan.
Campaign Center managed CABC’s campaigns either directly or through
the use of additional firms. Morgan received an additional broker’s fee from
CABC. The CABC contract with the Campaign Center and Morgan chose
recipients, or if outdated pharmaceuticals are involved, sent to a foreign country, where they are given to
another charity or disposed of. The middleman takes care of the paperwork. Another synonym for this
practice is accounting fraud. See Charity Watch, The Alice in Wonderland World of Charity Valuation
(Aug. 1, 2011), https://www.charitywatch.org/charitywatch-articles/the-alice-in-wonderland-world-of-
charity-valuation/13.
For a description of the work of Charity Services International, see David Fitzpatrick & Drew
Griffin, No Sign of $40 Million in Donations, CNN (Feb. 10, 2014), http://www.cnn.com/2014/02/10/
world/americas/guatemala-charities-missing-donations/; see also Kendall Taggart & Kris Hundley, No
Accounting for What Charities Ship Overseas, TAMPA BAY TIMES & CTR. FOR INVESTIGATIVE
REPORTING (Jan. 24, 2014), http://cironline.org/reports/no-accounting-what-charities-ship-overseas-
5817?utm_source=CIR&utm_medium=social_media&utm_campaign=twitter.
9
As often happens after a publicized settlement, Quadriga, along with eight affiliates, has been
folded into a new company called Innovairre Communications, which refers to itself as a “sophisticated,
more-efficient fundraising powerhouse.” See Suzanne Perry, Quadriga, Accused of Misleading Donors,
Reorganizes Under New Name, THE CHRON. OF PHILANTHROPY (Dec. 17, 2014), http://
philanthropy.com/article/Quadriga-Accused-of/150915/?cid=pw&utm_source=pw&utm_medium=en.
10
At best the statements were extremely misleading. “[B]etween 2008 and 2011[,] despite raising
over $4 million, CABC funded mammograms for only eleven women.” People v. Coalition Against
Breast Cancer, Inc., No. 20432-2011, 2013 N.Y. Misc. LEXIS 3583, at *8 (N.Y. Sup. Ct. May 2, 2013).
11
“[A]t approximately the same time as Morgan was working as a fundraiser for another sham
charity on Long Island, ‘Meals on Wheels,’ which the State shut down after requiring Morgan and
others to comply with measures to protect the public against fraudulent fundraising practices.” Id. at *2.
the firms and the latter two received a minimum of 80–85% of the funds
raised.12
Campaign Center and the other fundraising firms were successful.
From 2005 through 2011, the Campaign Center generated $4,861,224 in
contributions for CABC through its own direct fundraising activities, and
CABC paid the Campaign Center $3,908,262 for such services (80% of the
Campaign Center generated contributions). Of the amount CABC retained,
85% was spent ($1,474,688) to pay compensation to its Directors
($918,951) and for overhead expenses. Less than 4.4% of the nearly $10
million raised was expended for charity related to breast cancer.13
The New York Attorney General charged that the Campaign Center
utilized fraudulent fundraising tactics to maximize donations,14 falsely filed
with the state the amounts that CABC paid for brokerage services
($130,685), and utilized a fundraiser who was banned from such activity in
12
While alarming, this figure alone isn’t a violation of law. The Attorney General alleged that
CABC was in violation of several provisions in Article 7A of N.Y. Executive Law, forbidding
fraudulent solicitation. “In 2010, CABC made Morgan’s broker agreement exclusive.” Id. at *5.
13
[C]haritable activities between 2005 and 2011, while the Campaign Center was its official
fundraiser, were limited to the following:
1) a scholarship program for students with a relative with breast cancer (3.4 percent of
total expenditures); 2) funding mammograms and treatment for approximately 40 women
(.49 percent of total expenditures); and 3) donations to women’s health events (.22 percent
of total expenditures).
Id. at *3.
14
CABC, through the Campaign Center, utilized the following fraudulent fundraising tactics to
maximize donations collected:
1) the Campaign Center sent donors an “official invoice” claiming the donor agreed to
make a pledge when such donor declined to do so; 2) some “pledge donors” never even
received a solicitation call; 3) the Campaign Center sent out repeated invoices, even after
the pledge had been paid; 4) the Campaign Center stated that it was calling for a local
charity, and the telemarketers changed the town of their script so that it matched that of the
potential donor to convey the false impression that donations would stay in the
community; 5) the solicitors used false names, varying their last name in an attempt to
identify the perceived racial, religious, or ethnic group of the potential donor; 6) the
solicitors routinely stressed that CABC gave free mammograms, when virtually no funds
were utilized for such purpose; and 7) the solicitors for the Campaign Center never stated
that they were paid professional solicitors employed by a professional fundraiser.
Id.
New York state.15 The court granted judgment against defendant board
members and fundraisers in a combined amount of $1,555,000, ordered
CABC to be dissolved, barred individual board members from serving in
any manner for any entity or person that held or solicited charitable
contributions in New York, or from receiving any benefits derived from
solicitation of contributions for charitable organizations in New York.
Campaign Center and its owner Morgan had to pay restitution for the fraud
and were barred from any further charitable solicitation in New York. The
settlement required the Campaign Center to be dissolved.
15
The individual was Mark Gelvan, who in 2004 had agreed had agreed to a lifetime ban on
raising funds for charities in New York. He was fined $50,000 by the attorney general. See Hundley &
Taggart, supra note 2.
16
The individual posing as Thompson “disappeared shortly after being indicted in Ohio on
federal charges of identity theft, fraud and money laundering. Ohio’s Attorney General took the lead in
pursuing Thompson because Navy Veterans had a chapter in that state.” Kris Hundley, Bobby
Thompson, Fugitive from Navy Vets Charity, Caught on West Coast, TAMPA BAY TIMES, May 1, 2012,
http://www.tampabay.com/news/business/article1227828.ece; see also Jeff Testerman & John Martin, In
2008, IRS Audited Navy Veterans and Gave the Phony Charity a Clean Bill of Health, ST. PETERSBURG
TIMES, Nov. 19, 2010, http://www.tampabay.com/news/politics/national/article1135104.ece. The
Florida Attorney General, the jurisdiction where the sham charity was based, initiated legal action but
dropped it when Thompson became a fugitive. Thereafter, the Service opened a criminal investigation
and other attorneys general became involved.
After a cross-country search, U.S. Marshals apprehended Thompson in Portland, Oregon.
Thompson’s true identity was revealed to be John Donald Cody, a 1972 graduate of Harvard Law
School! A jury ultimately found Cody guilty of 23 counts of fraud, money laundering, and theft. An
Ohio judge then sentenced him to 28 years in prison. Kris Hundley, U.S. Navy Veterans Association
Charity Fraud Trial Ends with Bobby Thompson Guilty on All Counts, TAMPA BAY TIMES, Nov. 14,
2013, http://www.tampabay.com/news/courts/criminal/us-navy-veterans-association-charity-fraud-trial-
ends-with-bobby-thompson/2152382; Brian Ross et al., Navy Vet Scammer ‘Bobby Thompson’ Gets 28
Years, ABC NEWS (Dec. 16, 2013), http://abcnews.go.com/Blotter/navy-vet-scammer-bobby-thompson-
28-years/story?id=21232519.
17
See infra pp. 24–25, 28, 42 for discussions of the duty of care.
18
See supra note 7.
19
Ellen Harris et al., Fundraising into the 1990s: State Regulation of Charitable Solicitation After
Riley, 24 U.S.F. L. REV. 571, 578 (1990).
20
Riley v. Nat’l Fed’n of the Blind, 487 U.S. 781, 793 (1988).
21
Hundley & Taggart, supra note 2.
22
See discussion infra Part V.
23
25
In U.S. Navy Veterans, the scheme was based in Florida, but the Ohio attorney general led the
prosecution. While the Florida AG opened an investigation after the Tampa Bay Times exposé, it
dropped the matter when Thompson disappeared. Eight other AG offices in states where donors resided
joined the litigation, but were in a subordinate role. See Hundley, supra note 16. Quadriga was a
Louisiana corporation but that state’s attorney general was not involved.
26
JAMES J. FISHMAN ET AL., NONPROFIT ORGANIZATIONS: CASES AND MATERIALS 247 (5th ed.
2015); Richard Steinberg & Deborah Morris, Ratio Discrimination in Charity Fundraising: The
Inappropriate Use of Cost Ratios Has Harmful Side-Effects, 1 VOLUNTARY SECTOR REV. 77, 77–95
(2010).
27
See supra note 6.
28
According to an investigation by ProPublica and NPR, the American Red Cross has
misrepresented to donors how their dollars are used, claiming that it spends less on fundraising and
other overhead costs than it does. On its website and in public comments by top executives, the Red
Cross said that 91 cents of each dollar donated goes directly to services. But a review of financial
statements shows that fundraising costs averaged 17 cents per donated dollar during the last five years.
One year, the fundraising expenses alone were 26 cents of every donated dollar. See Jesse Eisinger et
al., The Red Cross CEO Has Been Serially Misleading About Where Donors’ Dollars Are Going,
PROPUBLICA & NPR (Dec. 4, 2014), http://www.propublica.org/article/red-cross-ceo-has-been-
misleading-about-donations.
29
A 2003 study examining the Urban Institute’s Center on Nonprofit and Philanthropy and the
Center on Philanthropy at Indiana University examined 2000 tax year data and reviewed the tax returns
of more than 125,000 nonprofit groups, and conducted surveys of overhead costs and accounting
practices at 1,500 of them. The study found that more than a third of nonprofit groups that reported on
their Form 990 that they raised $50,000 or more claimed that they spent nothing on fundraising, even
though that was often not true. The researchers concluded that many groups that receive the best ratings
from watchdog groups were not as efficient as they seemed, and that many charities lack the capacity to
track such costs accurately. See CTR. ON NONPROFIT AND PHILANTHROPY, URBAN INST., NONPROFIT
OVERHEAD COST PROJECT (Feb. 2004), http://nccsdataweb.urban.org/kbfiles/313/Brief%201.pdf.
30
Thomas Hargrove & Waqas Naeem, Thousands of Nonprofits Misreport Fundraising Costs,
SCRIPPS HOWARD NEWS SERVICE (May 21, 2012), http://www.kitsapsun.com/news/local-news/many-
charitable-nonprofits-misreport-fundraising. Robert Ottenhoff, former CEO of GuideStar and COO of
the Public Broadcasting Service, said, “It is ridiculous to think an organization could raise significant
amounts of money without spending money to do it. . . . I must be doing something wrong. I’ve never
seen it growing on trees.” Non-Reporting of Fundraising Expenses Widespread—US Report, PRO BONO
AUSTRALIA (May 22, 2012), http://www.probonoaustralia.com.au/news/2012/05/non-reporting-
fundraising-expenses-widespread-us-report#.
31
See Am. Inst. of Certified Pub. Accountants, Statement of Position 98-2: Accounting for Costs
of Activities of Not-for-Profit Organizations and State and Local Governmental Entities that Include
Fundraising, 20,456 (Mar. 11, 1998), http://www.fasb.org/cs/BlobServer?blobkey=id&blobnocache=
true&blobwhere=1175820927486&blobheader=application/pdf&blobcol=urldata&blobtable=MungoBl
obs. SOP 98-2 establishes accounting standards to assure nonprofit organizations accurately state the
amount of fundraising and other costs. This requires allocation of fundraising costs even if they are a
joint activity with a programmatic or administrative function. If the fundraising cannot be reasonably
allocated in part to another functional classification, it should be reported as fundraising costs. Id.
32
See Press Release, Tim Ogden, Philanthropy Action, The Worst (and Best) Way to Pick a
Charity This Year (Dec. 1, 2009), http://philanthropyaction.com/nc/the_worst_and_best_way_to_pick_
a_charity_this_year/. Less than two weeks after the publication of the “America’s Worst Charities”
report, BBB Wise Giving Alliance, Charity Navigator, and Guidestar, three charity rating organizations,
commenced a campaign to persuade donors to look beyond overhead costs when deciding which groups
to support because overhead is a poor measure of a charity’s performance. The statement concedes “at
the extreme” high spending on overhead can tip off donors to fraud or poor financial management. The
three organizations did not invite a fourth watchdog, CharityWatch, to participate, because it rates
charities exclusively on their financial performance. See Suzanne Perry, 3 Major Charity Groups Ask
Donors to Stop Focusing on Overhead Costs, THE CHRON. OF PHILANTHROPY (June 17, 2013),
http://philanthropy.com/article/3-Major-Charity-Groups-Ask/139881/?cid=pt&utm_source=pt&utm_
medium=en; see also Suzanne Perry, Overhead Costs Pose Dilemma for Charities, THE CHRON. OF
PHILANTHROPY (May 19, 2013), http://philanthropy.com/article/Overhead-Costs-Pose-Dilemma/
139329/.
33
The Revised Principles for Good Governance and Ethical Practice provide more flexibility for
overhead costs. Previously, the Principles stated that charities should spend a significant amount of their
expenses on programs with a target of 65% of expenses. The revision says spending 65% of expenses on
program activities and more on overhead is sometimes necessary. Alex Daniels, New Charity Guidelines
Deal with Online Fraud, Overhead, and Executive Pay, THE CHRON. OF PHILANTHROPY (Feb. 25,
2015), https://philanthropy.com/article/New-Charity-Guidelines-Deal/227877.
34
NAT’L ASS’N OF ATTORNEYS GEN. & NAT’L ASS’N OF STATE CHARITIES OFFICIALS,
STANDARDIZED REGISTRATION FOR NONPROFIT ORGANIZATIONS UNDER STATE CHARITABLE
SOLICITATION LAWS 1 (4th ed. 2010). State regulators also make use of the Form 990, Annual
Information Return a public document filed with the Internal Revenue Service.
35
See id. at 1. The Unified Registration Statement (URS) represents an effort to consolidate the
information and data requirements of all states that require registration of nonprofit organizations
performing charitable solicitations within their jurisdictions. The effort is organized by the National
Association of State Charities Officials and the National Association of Attorneys General, and is one
part of the Standardized Reporting Project, whose aim is to standardize, simplify, and economize
compliance under the states’ solicitation laws. See generally THE UNIFIED REGISTRATION STATEMENT
(Mar. 2014), http://multistatefiling.org/index.html.
36
See N.Y. EXEC. LAW § 173-a(1) (Consol. 2015).
37
For a critique of the effectiveness of mandated disclosure, see Omri Ben-Shahar & Carl E.
Schneider, The Failure of Mandated Disclosure, 159 U. PA. L. REV. 647 (2011).
38
These are organizations exempt under § 501(c)(3) of the Code. This figure does not include an
estimated 300,000 religious organizations that are not required to register with the Internal Revenue
Service. DEP’T OF THE TREASURY, I.R.S., CATALOG NO. 21567I, INTERNAL REVENUE SERVICE DATA
BOOK (2014).
39
The Supreme Court has established in a surprising number of cases that solicitation though
subject to reasonable regulation involves a variety of speech interests that are within the protection of
the First and Fourteenth Amendments. Riley v. Nat’l Fed’n of the Blind, 487 U.S. 781 (1988) (state’s
definition of reasonable fee, using percentages, was not narrowly tailored to state’s interest in preventing
fraud; requirement that professional fund raisers disclose a potential donor’s percentage of charitable
contributions collected during previous year which were actually turned over to charity was unduly
burdensome and unconstitutional); id. at 795–96 (requirement of professional solicitor to disclose to
potential donors average percentage of gross receipts turned over to charity by fundraiser
unconstitutionally infringed on speech; commercial speech doesn’t retain commercial character when
intertwined with otherwise protected speech); Sec’y of Md. v. Munson, 467 U.S. 947 (1984) (statute that
forbade contracts if fundraiser retained more than 25% after deduction of costs was a direct restriction
on protected First Amendment activity and unconstitutional); Schaumburg v. Citizens for a Better Env’t,
444 U.S. 620, 632 (1980) (ordinance that did not use at least 75% of receipts for charitable purposes
unconstitutionally overbroad in violation of First and Fourteenth Amendments); Bates v. State Bar of
Ariz., 433 U.S. 350, 363 (1977) (Cantwell implied solicitation of funds involves interests protected by
First Amendment’s guarantee of freedom of speech); Va. Pharmacy Bd. v. Va. Citizens Consumer
Council, 425 U.S. 748, 761 (1976); Jamison v. Texas, 318 U.S. 413, 417 (1943) (although purely
commercial leaflets could be banned from the streets, state could not prohibit or unreasonably obstruct
or delay distribution of handbills of a clearly religious activity merely because they invite purchase of
books for improved understanding of religion or because handbills seek in lawful fashion to promote
raising of funds for religious purpose); Cantwell v. Connecticut, 310 U.S. 296 (1940) (condition
solicitation of aid for perpetuation of religious views or systems upon a license, grant of which rests on
perpetuation of religious views or systems, the grant of which rests with in exercise of determination by
official as to what was a “religious cause” invalid prior restraint on free exercise of religion); Schneider
v. State, 308 U.S. 147 (1939) (ordinance that prohibited door to door soliciting, canvassing or
distribution of circulars from house to house without permit, issuance of which rested in discretion of
public officials overbroad as it applied to anyone who wished to present views on political, social and
economic questions); see Lovell v. Griffin, 303 U.S. 444 (1938) (ordinance criminalizing distribution of
any handbill at any time or place without permit invalid on face and First Amendment grounds).
40
There is some low-hanging fruit where if the attorney general becomes involved, settlement is
swift.
41
A survey by Professor Gary W. Jenkins of the Ohio State School of Law found that states have
dedicated a median of one full-time equivalent attorney to charity oversight. Seventy-four percent of the
states responding had one or fewer full-time equivalent attorneys working on nonprofit oversight, with
seventeen states reporting no such lawyers at all. Garry W. Jenkins, Incorporation Choice, Uniformity,
and the Reform of Nonprofit State Law, 41 GA. L. REV. 1113, 1128–29 (2007).
action. Legitimate charities and reputable fundraisers may feel the bad press
affects all fundraising. As presently conducted, state regulation clearly is
not the solution to the problem posed.42 While a few attorneys general may
join an action against a fraudulent fundraiser, it is not a national effort with
national results. Penalties, when imposed, are meager, usually around
$500.43
The regulatory system is bifurcated. The IRS grants tax-exempt status,
audits financial filings and can revoke tax-exempt status, but incorporation
is a state function and state regulators handle oversight. Despite recent
efforts to improve the sharing of information, much work remains to render
such coordination effective.44 There are efforts to digitalize state filings, but
paper remains the norm. State regulators do not communicate effectively
among themselves, and they have no database of charities or fundraisers
that have been disciplined.45
42
For a proposal to dramatically improve the state’s role, see Putnam Barber & Megan Farwell,
Charitable Solicitations Regulation and the Principles of Regulatory Disclosure 29–34 (Feb. 20, 2015)
(unpublished manuscript) (on file with author).
43
Cole Goins, Finding a Path to Better Charity Oversight, CTR. FOR INVESTIGATIVE REPORTING
(July 17, 2013), http://cironline.org/blog/post/finding-path-better-charity-oversight-4951.
44
State regulators can request tax information to assist them to prosecute wrongdoing without
undertaking time consuming initial investigations, but the Service has been less than helpful. See I.R.C.
§ 6103(p)(4); see also Barry Meier & Rebecca R. Ruiz, Patchwork Oversight Allows Dubious Charities
to Operate, N.Y. TIMES, May 21, 2015, at B1 (stating that the IRS has been “little help” in the efforts to
monitor potential fraud at charities).
45
The Center for Investigative Reporting established such a database, which is a beginning but
incomplete. Goins, supra note 43.
of charities in certain areas.46 The Service has three approaches to deal with
excessive payments to charities or fundraisers: the prohibitions against
private inurement and private benefit, and intermediate sanctions on excess
benefit transactions under § 4958.
A. Private Inurement
46
See James J. Fishman, Stealth Preemption: The I.R.S.’s Nonprofit Corporate Governance
Initiative, 29 VA. TAX REV. 545 (2010).
47
I.R.C. § 501(c)(3); see also Treas. Reg. § 1.501(c)(3)-1(c)(2) (as amended in 2014).
48
Church of Scientology of Cal. v. Comm’r, 823 F.2d 1310, 1316 (9th Cir. 1987).
49
FISHMAN ET AL., supra note 26, at 417 (“Historically, the Service has invoked the inurement
limitation only in the most egregious cases of insider misconduct. Since the only sanction was the
ultimate death sentence—revocation of exemption—enforcement was lax. Congress gave the Service a
new and more effective weapon in 1996 when it enacted the § 4958 intermediate sanctions regime.
Insiders who receive excess economic benefits now are subject to monetary penalties, as are
organization managers who approve of such transactions.”).
50
Id. at 429.
51
Treas. Reg. § 1.501(c)(3)-1(d)(1)(ii) (as amended in 2014).
52
See John D. Colombo, Private Benefit: What Is It—And What Do We Want It To Be? 1 (2011),
SSRN: http://ssrn.com/abstract=2350470 or http://dx.doi.org/10.2139/ssrn.2350470 (The private benefit
doctrine “literally has no doctrinal content . . . [and] no statutory basis in § 501(c)(3). Though the IRS
claims the doctrine flows from the 1959 Treasury Regulation, it is . . . questionable given the language
used, and in any event, this interpretation of the regulations appears not to have been ‘discovered’ until
at least a decade after the regulations were promulgated.”). This history “illustrates a doctrine in
disarray. From its beginnings as a restatement of the requirement of a broad charitable class, private
benefit has morphed into a phrase used as cover to deny tax exemption in a variety of circumstances that
have no doctrinal link.” Id. at 16.
53
RESTATEMENT (THIRD) OF TRUSTS § 28 cmt. a (2013).
54
Colombo, supra note 52, at 4; see 6 AUSTIN W. SCOTT, WILLIAM F. FRATCHER & MARK L.
ASCHER, SCOTT & ASCHER ON TRUSTS § 38.7.10 (5th ed. 2013) (“By statute . . . a trust for perpetual
care of an individual grave is now valid in most states.”). Some statutes treat such trusts as charitable.
Others do not. Id.
55
United Cancer Council v. Comm’r, 165 F.3d 1173, 1176 (7th Cir. 1999).
56
Treas. Reg. § 1.501(c)(3)-1(d)(1)(ii) (as amended in 2014) (noting that the first effort to clearly
distinguish private benefit from private inurement was in a 1987 General Counsel Memorandum). See
I.R.S. Gen. Couns. Mem. 39,598 (Jan. 23, 1987) (“An organization is not described in § 501(c)(3) if it
serves a private interest more than incidentally. . . . A private benefit is considered incidental only if it is
incidental in both a qualitative and quantitative sense. In order to be incidental in a qualitative sense, the
benefit must be a necessary concomitant of the activity which benefits the public at large, i.e., the
activity can be accomplished only by benefiting certain private individuals. . . . To be incidental in a
quantitative sense, the private benefit must not be substantial after considering the overall public benefit
conferred by the activity.”). The Treasury Regulation, published in 1959, does not clearly separate
private benefit from private inurement. See Treas. Reg. § 1.501(c)(3)-1(d)(1)(ii) (as amended in 2014).
57
46 T.C. 47 (1966).
58
However, in Rev. Rul. 70-186, 1970-1 C.B. 129, an organization formed to preserve and
improve a lake used extensively as a public recreation facility qualified for exemption even though
property owners derived an incidental private benefit.
59
See Rev. Rul. 69-545, 1969-2 C.B. 117.
60
See I.R.S. Gen. Couns. Mem. 39,862 (Nov. 22, 1991) (involving an arrangement, where a
hospital and a group of surgeons formed a limited partnership to purchase from the hospital the right to
the net revenues from a surgery clinic. The agenda was to give the surgeons a sufficient financial stake
in the clinic so they would be motivated to refer patients. After first finding that the arrangement
constituted inurement because the surgeons were insiders, the IRS contended in the alternative that the
hospital’s exemption still should be revoked because of the presence of more-than-incidental private
benefit to the surgeons.). This was the first use of private benefit as a distinct doctrine. A general
counsel memorandum only reflects the Service’s view of the law. Subsequently in the healthcare area,
the Service has backed away from the use of private benefit in certain situations. See FISHMAN ET AL.,
supra note 26, at 430.
61
Colombo, supra note 52, at 6.
62
I.R.S. Gen. Couns. Mem. 39,005 (June 28, 1983).
63
92 T.C. 1053 (1989).
political system, or all of the above) and did not violate the inurement
proscription, nonetheless it conferred more than incidental “secondary”
benefits to private interests (the Republican Party) and thus did not qualify
for exemption.64
In a more recent case with an unusual fact pattern, a software engineer
incorporated a California nonprofit public benefit corporation and sought
recognition of tax exemption, which was denied by the Service. The
organization’s purpose was to provide sperm free of charge to women
seeking to become pregnant. The petitioner was the only sperm donor, and
he and his father were the sole board members and officers of the
organization. The Tax Court upheld the IRS’s denial of the § 501(c)(3)
exemption. The court acknowledged that the free provision of sperm might
qualify as “charitable,” but in this case the class of beneficiaries was not
sufficiently large to benefit the community as a whole. The “smoking
pistol” was that the petitioner was the only donor and his personal
preferences (women “from families whose members have a track record of
contributing to their communities” and who had “better education”)
narrowed the class of eligible recipients.65 Therefore, the organization
served the private benefit of the sperm donor.66
64
FISHMAN ET AL., supra note 26, at 459–60.
65
Free Fertility Found. v. Comm’r, 135 T.C. 21, 23 (2010) (“Women seeking to receive sperm
from petitioner are required to submit answers to a questionnaire created by Naylor [the petitioner] and
his father . . . . The questions related to the woman’s family background, living environment, age,
history of fertility treatment, educational attainment, personal achievements, and desire to have a child.
Preference is given to women ‘with better education’ and no record of divorce, domestic violence, or
‘difficult fertility histories’ and are from families ‘whose members have a track record of contributing to
their communities’; who are in ‘a traditional marriage situation’; who are under age 37; who are ethnic
minorities; and who are ‘from locations where * * * [petitioner has] not previously accepted recipients.’
Naylor scores the questionnaires by hand, transfers the information to a computer-readable form, and
enters the information into a computer program which assigns a score to each woman.”).
66
Query whether the donor hoped to take a tax deduction for contributing his sperm to the bank?
67
165 F.3d 1173 (7th Cir. 1999).
68
W & H had a long history of conflict with state regulators. See Commonwealth v. Watson &
Hughey Co., 563 A.2d 1276 (Pa. Commw. Ct. 1989). Over a two year period from 1989 to 1991,
W & H was found guilty of violations of charitable solicitation laws in fourteen states and paid fines and
restitution of $2.1 million. See America’s Worst Charities, TAMPA BAY TIMES & CTR. FOR
INVESTIGATIVE REPORTING (2013), http://charitysearch.apps.cironline.org/detail/watson-hughey-12448.
Today, Watson & Hughey is known as Direct Response Consulting Services. The McLean, Virginia-
based fundraising firm changed its name in 1992.
69
United Cancer Council, 165 F.3d at 1175.
70
UCC did not renew the contract when it expired by its terms in 1989. Instead, it hired another
fundraising organization with disastrous results. The following year, UCC declared bankruptcy, and
within months the IRS revoked its tax exemption retroactively to the date on which UCC had signed the
contract with W & H. The effect was to make the IRS a major creditor of UCC in the bankruptcy
proceeding. Id. at 1176.
71
Id. at 1178–79.
72
A committee of the board picked W & H, and another committee of the board was created to
negotiate the contract between the charity and the professional solicitor. Id. at 1175.
73
Id. at 1178.
those services, so that of UCC’s $26 million in fundraising expense $13 million
was the equivalent of a gift to the fundraiser. Then it could be argued that UCC
was in fact being operated to a significant degree for the private benefit of
W & H, though not because it was the latter’s creature. That then would be a
route for using tax law to deal with the problem of improvident or extravagant
expenditures by a charitable organization that do not, however, inure to the
benefit of insiders.74
74
Id. at 1179.
75
Id. at 1179; see also Lisa A. Runquist, How to Keep Your Nonprofit out of Trouble with the
IRS, NONPROFIT RESOURCES (Oct. 1, 2015), http://runquist.com/how-to-keep-your-nonprofit-out-of-
trouble-with-the-irs (On remand the private benefit issue was never reached, for the case was settled.
UCC, which had filed for bankruptcy, conceded it was not entitled to exemption for the years 1986–
1989, and the IRS restored UCC’s exemption for 1990 forward. As a condition of the settlement, UCC
agreed to cease raising funds from the general public and to limit its activities to accepting charitable
bequests and transmitting them to local cancer counsels for direct care of patients.).
76
DEL. CODE ANN. tit. 8, § 102(b)(7) (2015). There is still liability for breaches of the duty of
loyalty, actions or omissions not in good faith or knowing violations of the law or transactions where the
director received an improper benefit. The real danger to nonprofit directors, derelict in their duties, is
not money damages, but “shame risk,” the fear that one’s name will appear in the local paper as a
director of a nonprofit that is in the midst of some scandal.
77
Colombo, supra note 52, at 24–25.
78
United Cancer Council, 165 F.3d at 1179.
79
Colombo, supra note 52, at 24–25.
80
Id. at 21.
81
See 2014 N.Y. Op. Att’y Gen. 145, supra note 4, at 11–12 (stating that Quadriga’s funded
model controlled the ownership lists).
82
Colombo, supra note 52, at 47–48.
83
Id. at 31. Section 4958 is known as the Intermediate Sanctions legislation because it imposes a
tax rather than requiring revocation of the charity. Some have suggested that the failure of the IRS’s lead
arguments in UCC led to the enactment of § 4958. See Mark Hrywna, 10 Years Later, THE NONPROFIT
TIMES (July 1, 2009), http://www.thenonprofittimes.com/news-articles/10-years-later/.
84
Treas. Reg. § 53.4958-6(a) (2001); see also id. § 53.4958-6(c)(C)(iii)(E)(2)(iv) (2002)
(exploring the unintended consequence of using comparables, such as the upward movement of
compensation).
85
N.Y. NOT-FOR-PROFIT CORP. LAW § 715 (McKinney 2014). A related party transaction is “any
transaction, agreement or any other arrangement in which a related party has a financial interest and in
which the corporation or any affiliate of the corporation is a participant.” Id. § 102(a)(24). The Act
defines a related party as:
(i) any director, officer or key employee of the corporation or any affiliate of the
corporation; (ii) any relative [defined as such person’s “(i) spouse, ancestors, brothers and
sisters (whether whole or half blood), children (whether natural or adopted), grandchildren,
great-grandchildren, and spouses of brothers, sisters, children, grandchildren, and great-
grandchildren; or (ii) domestic partner as defined in section twenty-nine hundred ninety-
four-a of the public health law.”] or (iii) any entity in which any individual described in
clauses (i) and (ii) . . . has a thirty-five percent or greater ownership or beneficial interest
or, in the case of a partnership or professional corporation, a direct or indirect ownership
interest in excess of five percent.
Id. § 102(a)(22)–(23).
86
A “key employee” means
any person who is in a position to exercise substantial influence over the affairs of the
corporation, as referenced in 26 U.S.C. § 4958(f)(1)(A) [“any person who was, at any time
during the 5-year period ending on the date of such transaction, in a position to exercise
substantial influence over the affairs of the organization”] and further specified in 26
C.F.R. § 53.4958-3(c), (d) and (e), or succeeding provisions.
Id. § 102(a)(25).
87
Id. § 715(a).
88
Id. § 715(b).
89
Colombo, supra note 52, at 42.
90
Id. at 42–43.
91
The intermediate sanction refers to an excise tax imposed for excess benefit transactions by
insiders. The tax is an intermediate sanction compared to revocation of exemption, previously the only
available sanction, which was so draconian that it was rarely imposed.
92
A disqualified person, is any person who was, at any time during the five-year period preceding
the excess benefit transaction in a position to exercise substantial influence over the affairs of the
organization. I.R.C. § 4958(f)(1)(A); Treas. Reg. § 53.4958-3(a)(1) (2002).
93
I.R.C. § 4958(c)(1)(A); Treas. Reg. § 53.4958-4(a)(1) (2002). This includes the direct or
indirect provision of services. Id.
94
I.R.C. § 4958(e)(1), (2). It does not include private foundations as defined in I.R.C. § 509(a).
An initial tax of 25% of the excess benefit amount is imposed on the disqualified person that receives
the excess benefit. An additional tax on the disqualified person of 200% of the excess benefit applies if
the violated is uncorrected. A tax of ten percent of the excess benefit, not to exceed $20,000 with respect
to any excess benefit transaction, is imposed on an organization manager who knowingly participated in
the excess benefit transaction. Id. § 4958(d)(2). There are rules for abatement of the taxes under certain
conditions. Id. §§ 4961, 4962.
revenues are not based on revenues from the activities of the organization,
the Treasury Regulations present several situations where persons are
defined to be disqualified persons under the statute.95
Where a professional solicitor is not within the statutory categories of
disqualified persons,96 the test is one of facts and circumstances.97 The facts
and circumstances test also applies to a person in position to exercise
substantial influence by virtue of their powers and responsibilities, such as
officers or voting members of the governing body, or persons who have
ultimate responsibility for managing the finances of the organization, or
certain persons with a material financial interest in a provider-sponsored
organization.98 Under certain circumstances, a professional solicitor and her
firm could be considered disqualified persons under § 4958.
Among the facts and circumstances that would show a professional
solicitor’s substantial influence: the person has or shares authority to
control or determine a substantial portion of the organization’s capital
expenditures, operating budget, or compensation for employees;99 the
person manages a discrete segment or activity of the organization that
represents a substantial portion of the activities, assets, income, or expenses
of the organization, as compared to the organization as a whole;100 or the
person owns a controlling interest (measured by either vote or value) in a
corporation, partnership, or trust that is a disqualified person.101
These sections of the Treasury Regulations can apply to professional
fundraisers. In many fundraising campaigns, the charity surrenders the
control of its operations and resources for the campaign to the fundraiser. A
fundraising operation often can be a major portion of the charity’s assets,
income, and expenses, and is under the control of the solicitor. Aside from
the fundraising campaign, the assets and activities of the charity may be
95
Treas. Reg. § 53.4958-3 (2002).
96
Id. § 53.4958-3(b)(1)–(2).
97
Id. § 53.4958-3(e).
98
Id. § 53.4958-3(c).
99
Id. § 53.4958-3(e)(2)(iv).
100
Id. § 53.4958-3(e)(2)(v).
101
Id. § 53.4958-3(e)(2)(vi).
very small, and the fundraiser controls substantial assets of value of the
organization.
Examples (5) and (6) of Treasury Regulation § 53.4958-3 could apply
to a professional fundraiser. Example (5) deals with an organization that
enters into a contract with a company that operates bingo games and does
everything in return for a percentage of the revenue generated. The charity
only provides a venue for the bingo activity. The gross bingo revenues
represent more than half of the organization’s total annual revenue. The
bingo operator is in a position to exercise substantial influence over the
affairs of the organization and is a disqualified person with respect to the
organization. Example (6) adds the additional fact that an individual owns a
controlling interest in the bingo company. That individual is also a
disqualified person with respect to the organization.102 Change the bingo
operator and owner of the firm to solicitor, and there is a situation similar to
many of the egregious fund raising campaigns.
102
Id. § 53.4958-3(g), exs. (5)–(6).
103
Initial contract means a binding written contract between an applicable tax-exempt
organization and a person, who was not a disqualified person within the meaning of I.R.C. § 4958 and
Treas. Reg. § 53.4958-3 prior to entering the contract.
104
Treas. Reg. § 53.4958-4(a)(3) (2002).
105
STAFF OF J. COMM. ON TAX’N, 109TH CONG., REPORT ON OPTIONS TO IMPROVE TAX
COMPLIANCE AND REFORM TAX EXPENDITURES 268 (Comm. Print 2005).
106
Treas. Reg. § 53.4958-4(a)(3)(ii)(A) (2002).
107
Id. § 53.4958-4(a)(3)(vii), ex. (7).
108
Id. § 53.4958-4(a)(3)(vii), ex. (8).
109
STAFF OF J. COMM. ON TAX’N, supra note 105, at 261, 268–69.
110
Id. at 268.
111
Id. at 269. Fundraising contracts are protected somewhat from excess benefit situations by the
requirement in over forty states that such contracts are terminable at will by the tax exempt organization.
Exercise of that right, however, is asking for litigation from the solicitor to obtain reimbursement of
expenses.
112
See MARCUS S. OWENS, N.Y.C. BAR ASS’N, CITY BAR CTR. FOR CONTINUING LEGAL EDUC.,
I.R.S. PRIORITIES AND ACTIONS REGARDING CHARITIES (2014), Westlaw 20140424A NYCBAR 18.
113
U.S. GOV’T ACCOUNTABILITY OFFICE, GAO-15-164, TAX-EXEMPT ORGANIZATIONS: BETTER
COMPLIANCE INDICATORS AND DATA, AND MORE COLLABORATION WITH STATE REGULATORS WOULD
STRENGTHEN OVERSIGHT OF CHARITABLE ORGANIZATIONS 20 (2014) (“[The] IRS examines only a
small percentage of charitable organizations that file returns, including private foundations . . . .
[Exempt Organization] examination rates were lower, relative to other IRS divisions. For charitable
organizations, the examination rate was about 0.7 percent in 2013, while for individual and corporate tax
returns it was 1 percent and 1.4 percent, respectively. . . . [T]he number of employees performing exams
has declined while the number of returns filed has increased. From fiscal year 2011 to 2013, the exam
rate decreased from .81 percent to .71 percent (by about 12 percent).”) (footnotes omitted).
114
See Statutes Enforced or Administered by the Commission, FED. TRADE COMM’N, https://
www.ftc.gov/enforcement/statutes/federal-trade-commission-act (last visited Sept. 24, 2015) (citing 15
U.S.C. §§ 41–58 (2012)) (“[T]he Commission is empowered, among other things, to (a) prevent unfair
methods of competition, and unfair or deceptive acts or practices in or affecting commerce; (b) seek
monetary redress and other relief for conduct injurious to consumers; (c) prescribe trade regulation rules
defining with specificity acts or practices that are unfair or deceptive, and establishing requirements
designed to prevent such acts or practices; (d) conduct investigations relating to the organization,
business, practices, and management of entities engaged in commerce; and (e) make reports and
legislative recommendations to Congress.”).
115
15 U.S.C. § 44 (2006).
116
The Telemarketing and Consumer Fraud Abuse Prevention Act of 1994, Pub. L. No. 103-297,
108 Stat. 1545 (codified in titles 7 & 15 U.S.C.), which became effective in 1995, authorizes the FTC to
prescribe rules prohibiting deceptive telemarketing acts or practices and can be used to regulate
charitable solicitation. The statute also empowers state attorneys general to bring action in federal
district court to enforce the rules of the FTC, if residents of their state have been affected by deceptive
telemarketing but does not supersede existing authority of state officials from action under state laws.
In October 2001, Congress enacted the USA PATRIOT Act, which contained a section (section
1011) entitled “Crimes Against Charitable Americans.” Pub. L. No. 107-56, 115 Stat. 396 (2001). This
section amended the Telemarketing Act in three significant ways: 1) Congress inserted the phrase
“fraudulent charitable solicitations” in its general description of what “deceptive telemarketing acts or
practices” the FTC should regulate, 15 U.S.C. § 6102(a)(2); 2) Congress added a new subsection
specifically directing the FTC to include a requirement that any person engaged in telemarketing for the
solicitation of charitable contributions, donations, or gifts of money or any other thing of value, shall
promptly and clearly disclose to the person receiving the call that the purpose of the call is to solicit
charitable contributions, donations, or gifts, and make such other disclosures as the Commission
considers appropriate. Id. § 6102(a)(3)(D); and 3) Congress altered the Act’s definition of
“telemarketing” to include a reference to charitable solicitations. Id. § 6106(4). The USA PATRIOT Act
did not purport to alter the FTC’s jurisdiction, which is still governed by the jurisdictional provisions in
the Federal Trade Commission Act, which do not cover non-profit organizations. The USA PATRIOT
Act, therefore, expanded what “acts and practices” could be regulated by the FTC under the
Telemarketing Act, but it did not change what type of entity was subject to the FTC’s control. See Nat’l
Fed’n of the Blind v. FTC, 420 F.3d 331, 338 (4th Cir. 2005).
117
The FTC joined with 61 attorneys general and secretaries of state in 49 states to bring 76
enforcement actions against 32 fundraising companies and 22 nonprofits or purported nonprofits and 31
individuals for fraudulent telemarketing to help police, firefighters or veterans. The cases were settled
with final judgments and orders for permanent injunctions. See, e.g., FTC v. Marleau, No. C09-
5289BHS (W.D. Wash. 2009), https://www.ftc.gov/sites/default/files/documents/cases/2009/05/
090618marleaujdgmt.pdf; FTC v. Am. Veterans Relief Found., No. CV09-3533-AHM (RNBx) (C.D.
Ca. 2009), https://www.ftc.gov/sites/default/files/documents/cases/2009/05/090520avrfjdgmt.pdf.
118
H.R. 3964, 101st Cong. (1990).
119
Id.
120
I.R.C. § 4958.
121
15 U.S.C. § 78o-3(a) (2012).
122
See id. § 78o-3. FINRA received its ability to carry on its activities through Congress enacting
the Maloney Act, which allows the Securities and Exchange Commission (“SEC”) to approve
registration of securities associations in order to assist in regulation of activities related to securities
exchanges. Id. The Securities and Exchange Commission has supervisory authority over such securities
organizations as FINRA through provisions providing the SEC with approval measures for FINRA
rulemaking, licensing, disciplinary proceedings, and administration. Id.; see, e.g., 17 C.F.R. § 201.420
(2013).
123
Barbara Black, Punishing Bad Brokers: Self-Regulation and FINRA Sanctions, 8 BROOK. J.
CORP. FIN. & COM. L. 23, 26 (2013); see also Paul G. Mahoney, The Exchange as Regulator, 83 VA. L.
REV. 1453, 1459 (1997) (asserting that SROs can adopt higher standards based on just and equitable
principles than those set by federal or state law).
124
Jonathan Macey & Caroline Novogrod, Enforcing Self-Regulatory Organization’s Penalties
and the Nature of Self-Regulation, 40 HOFSTRA L. REV. 963, 967 (2012) (arguing that the effective
enforcement powers of an SRO are a function of its market power).
125
Stavros Gadinis & Howell E. Jackson, Markets as Regulators: A Survey, 80 S. CAL. L. REV.
1239, 1250–51 (2007).
126
Id. at 1252 (citing Self-Regulatory Organizations: Hearing Before the Subcomm. on Banking,
Housing and Urban Affairs, 109th Cong. (2006) (statement of Robert Glauber, Chairman and CEO,
National Association of Securities Dealers), http://www.banking.senate.gov/public/index.cfm?Fuse
Action=Files.View&FileStore_id=5ae67766-cec8-440c-93e9-d39d2a3b7bf1).
127
Id. at 1256.
128
According to a 1973 report of the Senate Subcommittee on Securities:
The inherent limitations in allowing an industry to regulate itself are well known: the
natural lack of enthusiasm for regulation on the part of the group to be regulated, the
temptation to use a facade of industry regulation as a shield to ward off more meaningful
regulation, the tendency for businessmen to use collective action to advance their interests
through the imposition of purely anticompetitive restraints as opposed to those justified by
regulatory needs, and a resistance to changes in the regulatory pattern because of vested
economic interests in its preservation.
S. DOC. NO. 93-13, at 145 (1973).
129
Black, supra note 123, at 25–26 (quoting the SEC stating that “[i]nherent in self-regulation is
the conflict of interest that exists when an organization serves both the commercial interests of and
regulates its members or users,” and citing S. DOC. 93-13, at 145 (1973)).
130
The financial services industry is far larger than the fundraising profession. In 2012, FINRA
brought approximately 1,500 disciplinary actions against broker-dealer firms and associated persons,
imposed fines of more than $68 million, and ordered restitution of $34 million to injured investors.
FINRA expelled thirty firms, barred 294 individuals, and suspended another 549 individuals. FINRA,
FINRA 2012 Year in Review and Annual Financial Report, at 8 (2013), https://www.finra.org/file/finra-
2012-year-review-and-annual-financial-report. Most of FINRA’s disciplinary proceedings are mundane
and do not grab headlines. Consisting of a single broker accused of simple fraud, the proceedings are
frequently uncontested, or if contested, the broker appears pro se. Black, supra note 123, at 24.
131
There are four kinds of fundraising personnel: professional fundraisers, commercial co-
venturers, fundraising counsel, and professional solicitors. N.Y. EXEC. LAW § 172-a(4) to (6), (9)
(Consol. 2015). Volunteer solicitation generally is not regulated other than through the anti-fraud
provisions of the statute. See id. § 172-d.
A professional fundraiser is defined as:
Any person who directly or indirectly, by contract, including but not limited to sub-
contract, letter or other agreement or other engagement on any basis, for compensation or
other consideration (a) plans, manages, conducts, carries on, or assists in connection with a
charitable solicitation or who employs or otherwise engages on any basis another person to
solicit from persons in this state for or on behalf of any charitable organization or any
other person, or who engages in the business of, or holds himself out to persons in this
state as independently engaged in the business of soliciting for such purpose; (b) solicits
on behalf of a charitable organization or any other person; or (c) who advertises that the
purchase or use of goods, services, entertainment or any other thing of value will benefit a
charitable organization but is not a commercial co-venturer.
Id. § 171-a(4) (footnotes omitted).
A “professional solicitor” is a person employed or paid by a professional fundraiser to solicit
contributions. Id. § 171-a(5).
A “fundraising counsel” is a person who is paid to consult with a charitable organization or
to plan, manage, advise, or assist with solicitation of contributions but does not herself
solicit and does not have access to contributions or authority to pay expenses. Id. § 171-
a(9). Fundraising counsel, usually work for a flat fee, have established charities as clients,
and perform little or no in-person or telephone solicitation.
Renee Jones, Developments in the Law—Nonprofit Corporations, 105 HARV. L. REV. 1578, 1639
(1992).
A “commercial co-venturer” is someone who regularly and primarily engages in profit-making
trade or commerce and advertises that the purchase or use of goods, services, entertainment, or anything
else of value will benefit a charitable organization. She does not raise funds. N.Y. EXEC. LAW § 172-
a(6). Unlike a professional fundraiser, a co-venturer is not acting directly on behalf of the charity but is
engaged in a commercial venture that will ultimately benefit a charitable organization, among others.
The strategy employed here is sometimes referred to as charitable sales promotion or cause-related
marketing. Commercial co-venturers do not have to register, but are required to provide the charitable
organization with a copy of the contract. See generally VICTORIA B. BJORKLUND ET AL., NEW YORK
NONPROFIT LAW AND PRACTICE § 6.03[1] (2d ed. 2013).
132
According to “Giving USA,” a report compiled by the Indiana University Lilly Family School
of Philanthropy, contributions from individuals, corporations and foundations totaled $335-billion in
2013, a three percent increase from 2012, when adjusted for inflation. See Alex Daniels, Charities Try
New Strategies as Fundraising Rebounds, THE CHRON. OF PHILANTHROPY (June 17, 2014), http://
philanthropy.com/article/Charities-Try-New-Strategies/147167/.
X. CONCLUSION