Scribd
Upload
4 views2 pages

1

Uploaded by

chifaamohmaed
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
4 views2 pages

1

Uploaded by

chifaamohmaed
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1/ 2

1. Media: The channels or tools used to store and deliver information.

This includes
traditional formats (newspapers, radio, television) and digital platforms (social media,
websites, streaming services).

2. Communication: The process of transmitting messages from a sender to a


receiver through a chosen medium, involving encoding, transmission, decoding, and
feedback.

Types of Media

1. Traditional Media:

Print Media: Newspapers, magazines, books, and pamphlets.

Broadcast Media: Radio and television.

Film: Movies and documentaries.

2. New Media:

Digital Media: Websites, blogs, and email.

Social Media: Platforms like Facebook, Twitter, Instagram, and TikTok.

Streaming Services: YouTube, Netflix, Spotify.

3. Outdoor Media:

Billboards, posters, and transit advertising.

4. Interactive Media:

Video games, virtual reality, and apps.

Types of Communication

1. Interpersonal Communication:

One-on-one or small group conversations.

Includes verbal (spoken words) and nonverbal communication (gestures, facial


expressions).

2. Mass Communication:

Dissemination of information to a large audience through media like television,


newspapers, and the internet.

Focused on creating public awareness and entertainment.


3. Organizational Communication:

Communication within and between organizations, including corporate


announcements, reports, and team interactions.

4. Intercultural Communication:

Exchange of information between people from different cultures, emphasizing


understanding and respect for diversity.

5. Mediated Communication:

Communication that occurs through technology (phones, computers, etc.) rather


than face-to-face.

Functions of Media and Communication

1. Informing: Delivering news and information to the public.

2. Educating: Spreading knowledge and awareness on various topics.

3. Entertaining: Providing content for leisure and enjoyment.

4. Persuading: Influencing opinions, attitudes, and behaviors (e.g., advertising,


political campaigns).

5. Connecting: Facilitating interpersonal and global connections.

Media and Communication in Modern Society

Digital Transformation: The internet has revolutionized media, enabling real-time


communication and global access.

Social Media's Role: Platforms have democratized content creation and


dissemination but also introduced challenges like misinformation.

Convergence: Traditional and digital media are increasingly integrated, blurring lines
between different formats.

To conclusion ,Media and communication sciences play a vital role in understanding


how information is created, shared, and consumed in society. They bridge the gap
between technology, culture, and human interaction, providing insights into the
dynamics of messaging across various platforms and contexts.

You might also like