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BCG Matrix

BGC matrix

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BCG Matrix

BGC matrix

Uploaded by

adeelaiqbal550
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Comsats University

Islamabad,
Lahore Campus
Assignment # 01

Subject: Marketing Fundamentals and Practices

Date: 12 Nov, 2024


Boston Consultant Group (BCG)
Growth Share Matrix of Samsung

Market share
Stars Question Mark
High
 Samsung smart TVs  Samsung Laptops

Relative Cash Cows Dogs


Market Low  Samsung home
Growth appliances, refrigerators  Samsung printers
and washing machines.

High Low

Star Product:
The star are business unit or products with high market shares. Generate huge cash
because of higher relative market share. Samsung TVs are the star product of
Samsung as they have high market share and market growth.
Cash Cow:
These are the products that have low market growth and large market share.
Samsung’s home appliances, refrigerators, and washing machines are examples of
cash cow in Samsung BCG matrix.
Question Mark:
Samsung’s laptops fall under the question mark. There is low market share for
Samsung’s laptops, but if managed effectively, they can generate a wider share
within its market.
Dogs:
Printers are categorized as dogs. They have low market share and low market
growth. Difficult to make profit.

Develop a strategic plan of your life/career

WHO ARE WE?


We are pleased to introduce our company “IMPACT DP” as a fast growing
advertising agency.

Mission Statement:
Ours is the “small” company with BIG plans and GREAT ambitions

While there are some claiming that they are the best in town, we don’t claim that
because we know we are simply “Better”, when it comes to performance, prestige
and service!
WHAT WE DO?
We, at IMPACT DP, are working round the clock, striving to create a congenial
and compatible multi-media advertising scenario for your convenience.

Our Offerings
We are offering listed facilities, services and convenience to make advertising an
exciting experience for you:
All kind of indoor and outdoor publicity matters, such as all kind of “print media”
and “Digital Media”. Offset Printing and MMT Pana flex printing.
Complete Printing jobs of all types of
 Literatures
 Stationary
 Brochures
 Flyers
 Packaging
 Packing Labels
 Calendars
Analyze three mission statements and give review about them.

Product Oriented
Product oriented statement focuses on offering itself, something like we make and
sell furniture.
Market Oriented
Market oriented statement focuses on needs and wants of customer something like
we bring warmth and comfort to the customer through respect and trust.

Example 1
Walmart Product Oriented: “We run discount stores”
Walmart Market Oriented “Save money live better”
Review: Its commitment to affordability and improving the quality of life for its
customers.
Example 2
Coca-Cola Product Oriented: “Refresh the world with our beverages”
Coca-Cola Market Oriented:
“Our mission is to refresh the world. To inspire moments of optimism and
happiness through our brands and actions”
Review: It shows its commitment to creating value for all its stakeholders,
including customers, employees, partners and society.
Example 3
Nike Product Oriented: “We sell athletic shoes and apparels”
Nike Market Oriented: “We bring inspiration and innovation to every athlete in the
world”
Review: Nike uses this slogan to inspire athletes of all levels to reach their full
potential. They test many ideas to improve performance, reduce injury risk, and
enhance the feel of their products.

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