TOPIC; BUSINESS PLAN

Business plan is a document that outline a company's goals and the strategies to achieve them. It's
valuable for both startup and established companies. A well-crafted business plan is crucial for attracting
potential lenders and investors.

PROMISE LINKS INTERGRATED SERVICE

Promise links intergrated services is a fashion business that will make and sell self designed African
native dress and clothes, although i intend to start out on a small scale, that will not in any way stop me
from adjusting my potential in the sewing fashion design line of business. I intend to grow the business
from making dress and clothes for local clients in Africa to exploring my African attires to other countries
in Europe and the world at large where we have robust African communities.

Therefore in business in other to generate revenue, make profit whilst also favourably competing with
other leading brands in the fashion design industry in four years time.

My location in yenagoa Nigeria is a very strategic one as we are located in the hub of the fashion
industry and with the right strategies and plans that I have in place. I am sure of meeting. Achieving and
exceeding my desire goals and intentions.

Seeing as technology has come to stay, I will be deploying the right technology that will help me become
efficient in producing the right designs, while also getting the right and recent equipment are procure
for me in increasing productivity.

My business goal as a sewing/tailoring business is to make benefiting wears and become one of the
leaders in the sewing/tailoring business in Nigeria and the world at large.

My mission is to meet customer/clients expectation by sewing best outfit for their outing.

BUSINESS DESCRIPTION

At promise links intergrated services, I intend to ensure that I deal in all forms of unique fashion design
and accessories in my primary location here in yenagoa Nigeria. I intend to ensure that I will create
multiple sources income that will be in line with my core service,these other services might intergible in
nature and include services such as training and consultancy services.

SWOT ANALYSIS

Making a honest assessment of my business concept by pointing out the advantages and weakness I
have will allow me to know if I am taking the right step into starting this business, and as such I hire the
help of a reputable business consultant here in yenagoa. In looking critically at my business concept, the
business consultant used the popular SWOT(streghts, weakness, opportunities and threats)analysis to
determine how suitable i am for the industry.

STRENGTH
My strength lies in the fact that I create unique design for my various clients to meet their tastes and
preferences, as well as other fashion related services. My several marketing and publicity strategies are
already enabling me to stand out from the others in the industry.

THREATS

Some of the threats I am likely to face are scarcity of the raw materials, unreliable vendors as well as
arrival of more competitors into the market. I have however laid the right strategies that will ensure that
I summoned any challenges that I am likely to face during course of starting or running the business.

MARKET TRENDS

The fashion industry is a glamorous and fun industry that is competitive in nature. Running a fashion
design business is time consuming and most fashion design business usually fail because because the
entrepreneurs do not have the wherewithal to be creative and run the business at the same time. This
kind of business is one requires endurance and tenacity because this is a helper competitive and
complex industry, in which any startup business can have supplies to customers in a sort period of time
of starting the business.

MY TARGET MARKET

The fashion industry is one where there are various range of available customers of both sexes and ages.
However I do not to design clothes for everyone as I intend to choose my market segment in the target
market. However to help me to know the right clients. I intend for my business and also know what it is
they expect from me,specifically as regards my location here in yenagoa Nigeria, I know intend to
conduct a through market research that would allow me draft the right strategies that would suit this
market.

SALES AND MARKETING STRATEGY

Promise links intergrated services is a fashion design business that has been established with the aim of
generating revenue and making profit in the fashion industry in Nigeria. I intend to ensure that, I offer
various in other to meet the various needs of my customers. Therefore, I intend to generate income by
offering the following services.

- sales of fashion design wears for ages and sexes.

- Sales of fashion accessories consultancy and advisory services, training, sales forecast.

MARKETING STRATEGY AND SALES STRATEGY

Marketing is very important and so it is therefore pertinent that the right marketing strategies are
drafted in other to achieve the desired results. However to be able to draft the right marketing
strategies, social media, online advertising, networking, references.

SERVICES
Customer clothingsuits; ,dresses, shirts, pants, and more.

Alterations;clothing repair,resizing, and restyling

Consulting; wardrobe advice, style guidance.

OPERATION

Production process; fabric, sourcing, parttern making, cutting, sewing, quality control

Workforce management; staffing, training, scheduling

Equipment and suppliers;sewing machines, fabrics, threats, etc.

Management And Organisation.

Owner/operator; promise links intergrated services

Staff; 2-5 tailors/seamstress, 3 sales staff

Organisational structure; flat with clear communication channels.

FINANCIAL PLAN

Start up cost; (500,000) five hundred thousand naira only (equipment, rent, marketing, etc)

Revenue streams; custom clothing, alterations, consulting

Projected Annual Sales;(650,000) Six hundred and fifty thousand naira only (year one),increasing 10%
annually.

FUNDING REQUEST

Amount; 60,000 (equipment purchase, marketing, campaigns, staffing.

IMPORTANCE OF BUSINESS PLAN

A business plan is crucial for several reasons:

1. Clarifies business goals and objectives

2. Provides a roadmap for success

3. Helps secure funding and investment

4. Guides decision-making and strategy

5. Enhances operational efficiency

6. Supports market research and analysis

7. Facilitates risk management and mitigation

8. Establishes performance metrics and benchmarks

9. Promotes accountability and responsibility

10. Encourages innovation and adaptability

11. Helps build strong teams and partnerships

12. Supports scalability and growth

13. Enhances credibility and reputation

14. Provides a competitive advantage

15. Facilitates exit strategies and succession planning

A well-crafted business plan is essential for:

- Start-ups: Defines the business model and secures funding

- Existing businesses: Drives growth, innovation, and expansion

- Entrepreneurs: Guides decision-making and strategy

- Investors: Evaluates investment potential and risk

- Lenders: Assesses creditworthiness and loan potential

By having a comprehensive business plan, businesses can navigate challenges, capitalize on

opportunities, and achieve long-term success.

ADVANTAGES OF BUSINESS PLAN

1. Clarity of purpose and direction

2. Improved decision-making and strategy

3. Enhanced operational efficiency

4. Increased chances of securing funding and investment

5. Better risk management and mitigation

6. Improved market understanding and analysis

7. Establishment of performance metrics and benchmarks

8. Promotes accountability and responsibility

9. Encourages innovation and adaptability

10. Supports scalability and growth

11. Enhances credibility and reputation

12. Provides a competitive advantage

13. Facilitates exit strategies and succession planning

14. Helps build strong teams and partnerships

15. Reduces uncertainty and increases confidence

Additionally, a business plan can help:

- Identify and capitalize on new opportunities

- Develop effective marketing and sales strategies

- Improve financial management and budgeting

- Enhance customer satisfaction and retention

- Increase productivity and efficiency

- Support innovation and R&D

- Build a strong and sustainable business model

By having a well-structured business plan, businesses can achieve their goals, overcome challenges, and
reach their full potential.

DISADVANTAGES OF BUSINESS PLAN

1. Time-consuming and labor-intensive to create

2. IT May become outdated quickly due to changing market conditions

3. Can be inflexible and resistant to change

4. May not account for unexpected events or crises

5. Can be overly optimistic or pessimistic

6. May not accurately predict future performance

7. Can be too focused on numbers and neglect other important factors

8. May not be regularly reviewed or updated

9. Can be too detailed and overwhelming

10. May not be communicated effectively to stakeholders

11. Can be used as a one-time document rather than a living guide

12. May not account for alternative scenarios or contingencies

13. Can be too focused on short-term goals and neglect long-term vision

14. May not prioritize innovation and adaptability

15. Can be too rigid and stifle creativity and entrepreneurship

Additionally, a business plan can also:

- Create a false sense of security or complacency

- Overemphasize financial projections and neglect other important aspects

- Be used as a tool for control rather than guidance

- Neglect to address potential risks and weaknesses

- Become too lengthy and difficult to understand

It's important to note that these disadvantages can be mitigated by regularly reviewing and updating the
business plan, and using it as a flexible guide rather than a rigid framework.

CONCLUSION

Promise links intergrated services aims to become the premier tailoring destination in city. With a focus
on quality customers service,and integrity, I will build a loyal customer base and achieve long-term
success.