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madhu cw 3

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10 views3 pages

madhu cw 3

Uploaded by

prathikkrishnagoudar
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© © All Rights Reserved
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GITAM DEEMED TO BE

UNIVERSITY
GITAM SCHOOL OF BUSINESS

Critical Writing Report on Digital Marketing

Submitted to:
Dr. Manju Jose.

Submitted by:
Madhu N Angadi (2024203869)
Evidence-Based Report on Digital Marketing

Introduction
Digital marketing is the promotion of products or services using digital
platforms such as websites, social media, and mobile devices. It has become a
key strategy for businesses to reach and engage their target audience efficiently.
Unlike traditional marketing, digital marketing offers measurable results,
personalized experiences, and a global reach. With consumers spending more
time online, businesses have to adjust to digital methods to remain competitive.
This report examines the definition, evolution, and impact of digital marketing,
focusing on how literary evidence supports its growing importance in modern
business.

Literary Evidence collection


The meaning of digital marketing is described as "the marketing of products or
services using digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium" (Desai,
2019). Digital marketing has been in development from the introduction of
email in the 1970s, the expansion of CRM systems in the 1990s, and its
transformation with social media in the 2000s. This advancement gave business
companies an opportunity to have focused data-driven marketing that could
reach its target in a more effective and efficient way. From the above evidence,
it is obvious how digital marketing has advanced with technology.

Literary Evidence evaluation


The definition by Dr. Vaibhava Desai is highly credible and relevant because it
comes from an academic source specializing in research about digital
marketing. What a lucid succinctness can tell - which can otherwise be
confusing - about exactly what digital marketing is about and how it differs
from classical thought. The historical development is also provided, which
really shows how flexible digital is and how important technological discoveries
are. For instance, the introduction of email around the 1970's was the first step
that led to digital communication whereas the emergence of social networking
in the 2000's revolutionized audience outreach.
For instance, in addition to incorporating such technology, as a particular CRM
system, there shows how businesses have made the use of digital tools for
customer requirements. Such developments therefore demonstrate the need for a
connection of technology with the strategies of marketing. Further evidence also
corresponds to reality wherein businesses are increasingly going towards digital
methods to appeal to a tech-savvy audience. In total, the literary evidence
presents proper support for the relevance and further expansion of digital
marketing within today's business world.

Conclusion
Digital marketing is an essential part of modern business. The literary evidence
shows how it evolved through technological advancements, offering businesses
new ways to engage with their customers. Using digital tools, companies can
create personalized, measurable, and effective marketing strategies. This
adaptability ensures businesses remain competitive in a digital-first world.
Evidence-based insights help organizations make informed decisions and
achieve long-term success in a constantly evolving market.

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