Know Nirula's

Nirula's, a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions including running a pharmacy, optician shop and a photo studio. However, they soon realized the paucity of good eatingplaces in and around New Delhi. Though completely new to the business, they began "HOTELINDIA" in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license. The starting of the 'Chinese Room' Restaurant and introduction of espresso coffee for the first time in India by Nirula's was done in the 1950's. The 60's witnessed the opening of two specialty restaurants, La Boheme a modern restaurant serving Hungarian food & Gufa an Indian specialty restaurant. The 70s saw the company venture into the fast food business with the Pastry Shop, Snack Bar, Hot Shoppe and Ice Cream Parlour. The Potpourri restaurant with the first Salad Bar in India was also opened in this period. The eventful decades of 1980s & 1990s saw the opening of the Central Kitchen and Family Style Restaurants at Vasant Vihar, Chanakya, Defence Colony, Noida and numerous other strategic locations in the NCR.

Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen. Nirula's has widened its presence in North India with the opening of restaurants in Panipat, Dehradun, Chandigarh, Jaipur, Meerut and Pathankot. Association with Indian Oil Corporation in 2005 witnessed the opening of new Outlets at fuel stations at Dwarka, Punjabi Bagh, Janakpuri, Gurgaon and Chandigarh. Nirulas also has a National tieup with HPCL and has opened projects in Delhi, Jaipur, Pathankot and will be opening another outlet in Behror (Delhi-Jaipur Highway) in the coming year. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. After the acquisition, a new senior management team was created by drawing the best talent in the industry. The new team at Nirula's undertook a massive brand revamp exercise. While retaining the brand name and logo of "Nirula's", new sub-brand logos were created for Nirula's ice-creams, Pastry Shop, delivery business and others. New graphics, logos, menu panels and packaging were created by well-known designer Ms. Gopika Chowfla. Interior and exterior designs were created by Ambrish Arora of Lotus Designs. New staff uniforms were created by the famous fashion designer Manoviraj Khosla.

Changes were also made to the service design by placing female Guest Response Executives (GRE) in outlets. But the Nirula's Group retained the USP of the brand in terms of wide menu choices and affordable prices. The Synovate Hotspots Report 2007 on India mentions Nirula's as the only Indian food chain amongst MNCs to be in the top five in India. Nirulas has been presented a Gold Award in the category of Family Restaurants by Readers Digest based on the Most Trusted Brands survey, 2009. Adding another achievement to its profile, Nirulas Ice Cream Museum has been recorded for being the first Ice Cream Museum in Limca Book of Records. The company plans to venture into a large number of quick service restaurants in every major city in India by the end of this year. With an aggressive expansion strategy, the organization plans to have a national presence by opening 150 new units in the next 2 years. These will include Restaurants, Ice cream kiosks and Express Outlets at

shopping malls, transit locations like metro stations, petrol pumps, highways & other high footfall locations.

Our Restaurant Formats At Nirula's we put our customers first and to make the brand more accessible, we have created new formats which maximize our penetration among consumer groups. Besides Family Style and Casual Dining Restaurants, Nirula's now also has more compact formats which range from between 100 to 400 sq. feet and are perfectly tailored to fit high traffic locations. These formats include Express outlets, Fuel Station Units and Ice cream kiosks. The menu includes quick bites, value meals, snacks, savouries, beverages and the famous Nirula's Ice Cream range, with a focus on quick service and convenience. Nirula's new Retail Formats are located primarily in malls, transit locations, highways and large commercial complexes making the brand more accessible for consumers.

Investo r Profile
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Potpourri and two hotels. The Group is present in over 75+ locations across Delhi and NCR, Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, Madhya Pradesh and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $ 2.5 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.

SAMIR KUCKREJA
"Samir Kuckreja is the CEO & Managing Director of Nirula's. He has done a BA in Economics from St. Stephens College, Delhi and a BS in Hotel Administration from Cornell University, USA. Nirula's is a 75 year old company and a well known name in the hospitality industry. It runs over 75 outlets which includes Business Hotels, Casual dining & Quick service restaurants, Ice cream parlors & Express kiosks in various cities across North and Central India. The organization plans to open 150 new outlets in the next two years across India. Samir has over 20 years of experience in the hospitality industry. He started his career with the Four Seasons Hotel in Philadelphia, USA. He worked at Nirula's in Delhi for 9 years and looked after Operations, Business Development and Marketing. He was the Business Development Manager for the Indian Subcontinent with Yum Restaurants in Delhi for three and a half years and responsible for setting up over 70 Pizza Hut and KFC restaurants. He was the Joint Managing Director of Mars Hotels & Restaurants in Mumbai and responsible for expanding their Hotels, Restaurants and Cake Shops. He was conferred with the Indira Super Achievers Award in 2008, an honour given to talented and competent professionals for tremendous achievements in their industry and valued contribution to the organization. He is also the President of The National Restaurant Association of India. This association represents both independent and chain restaurants and has a membership of over 1000 members across India."

Mission Statement
To give joyful moments to generations through delicious and affordable, Indian and International choices in a fun-filled and friendly environment by innovative and passionate people.

Brand & Quality

Brand Positioning Nirula's is a warm, contemporary, accessible, eating place for families including children and young adults, serving the widest variety of Indian and International food, beverages and desserts, at affordable prices. Tagline

Quality Statement Quality consciousness is the foundation of our business and every employee of the company is responsible for delivering the same in terms of good quality of the product, service and overall experience. It is a measurable and continuous improvement process with long term returns in terms of goodwill and revenue growth.

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Business Entities
Nirula's, Group operates hotels and restaurants at over 75 locations- restaurants under the brand name Nirula's, casual dining restaurants called Potpourri and two Nirula's Hotels, at Noida and Panipat. Nirula's new retail formats include Express, Fuel Station Unit and Ice Cream Kiosks.

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Nirulas Hotel
The Nirula's group brings together all its brands under one roof at its three star hotels in Noida and Panipat. Both hotels include the casual dining restaurant Potpourri, the Pegasus Bar with its collection of Indian and International liquors and wines, Nirula's Family Style Restaurants and a play and party area intended for kid's parties. Nirula's Hotels are equipped with all modern amenities and also include banquet halls which can be used for conferences and private parties.

Noida Hotel Panipat Hotel

Potpourri
Nirula's has four casual dining restaurants under the brand name Potpourri. Two of the Potpourri's are situated within the Nirula's Hotels in Noida and Panipat whereas the newly relaunched Potpourri in Connaught Place is a stand alone restaurant. Nirula's Potpourri are casual dinning restaurants which offers the customer a world of culinary choices. The new Potpourri in CP hosts the famous Salad Bar, an all new breakfast buffet, live pasta station, cuisines from around the world and a classic ambience, it provides the perfect setting for any meal of the day.

Pegasus Bar
The Pegasus Bar is about old world charm and a great ambience. It is the perfect destination for professionals who wish to unwind over delicious snacks and a wide selection of Indian and International liquors. Family Style Restaurants Appealing and apt locations of the Nirula's restaurants provides you with ultimate comfort to enjoy multi-cuisines along with the freedom to choose from our favourite menu items. Moreover, our restaurants can ideally become your venue for special events and parties. Spatial area and the high rise roofs of our multi-cuisine restaurants are all embracive and cozy at the same time. Though the regular meals is our restaurant's speciality, the gourmets can indulge in our elaborated menu. Explore our elaborate menu list and hit high on your taste buds in our :

Nirula's Family Style Restaurants Nirula's Express Nirula's Food Court Fuels Station Outlets

Ice cream Kiosks

Nirula's has four casual dining restaurants under the brand name Potpourri. Two of the Potpourri's are situated within the Nirula's Hotels in Noida and Panipat whereas the newly relaunched Potpourri in Connaught Place is a stand alone restaurant. Nirula's Potpourri are casual dinning restaurants which offers the customer a world of culinary choices. The new Potpourri in CP hosts the famous Salad Bar, an all new breakfast buffet, live pasta station, cuisines from around the world and a classic ambience, it provides the perfect setting for any meal of the day.

Pastry Shops
Whether looking for that special birthday cake or shopping to fill up your picinic basket, Nirual's Pastry shop is a one-stop destination which offers a range of goodies. Our wide varity of lipsmacking bakery & confectionary products will surely make your day.
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Corporate Social Responsibility

Corporate Social Responsibility Nirula's acts as an Agent of Change As part of our vision at Nirula's, we have been continuously committed to improving the quality of life of our workforce, their families, our local community and society at large. From time to time we have undertaken various CSR initiatives and carried out community projects. Nirula's stands for integrity, best practices and most importantly for being a proactive agent of change. In the past we have partnered with the NGO - Salaam Balak Trust and worked with homeless youth. Nirula's Scholar's Award Club is an ongoing CSR exercise which happens every year between the months of April and May. Nirula's treats all the students who score 90% and above or get an 'A' grade in their final exams and rewards them with a Triple Sundae absolutely free. There are about 30,000 children who avail this offer every ten years. Any kid below the age of 13 years registers with Nirula's Birthday Club, gets a free Ice cream and a cool discount on their birthday cake. Tie-Up with Khushii and AROH Foundation : Nirula's tied up with the NGO Khushii and AROH Foundation to support the educational programs they run for unprivileged children in Delhi and NCR. Nirula's raises funds for NGOs through various innovative ways. Nirula's last year held an Art Auction at its Potpourri Restaurant and raised a large sum for Khushii Kids. Nirula's organizes weekly Buddy Bus visits for kids of these NGOs. Nirula's Buddy Bus brings the kids from the NGO and treats them at our outlets. Buddy Bus

Kashmere Gate Launch of New Ice Creams

Ice Cream Day