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CONTENTS:1. 2. 3. 4. 5. 6. 7. 8. INTODUCTION SOCIAL ENVIRONMENT LEGAL ENVIRONMENT POLITICAL ENVIRONMENT ECONOMIC ENVIRONMENT TECHNOLOGICAL ENVIRONMENT SEGMENTATION REFERENCES
BAJAJ INDUSTRIES
INTRODUCTION Bajaj group of Industries, Nagpur started operations in 1961 under the able guidance of Late Shri Gangabisanji Bajaj. For last over 30 years it is being headed by Shri Hargovind Bajaj, An able Industrialist of region & founder Chairman of Vidarbha Industries Association. The prominent companies of the group include:The Company made its entry in the manufacture of the Cotton Ginning Machine and the first model was tested successfully in the year 1963. Company has emerged as a major success story with a steady growth rate, under the able guidance of Late Shri Gangabisan Bajaj and now under Shri Hargovind Bajaj.
BAJAJ STEEL INDUSTRIES LTD Bajaj Steel machines, cotton boll openers, cotton baling presses, precleaners, and lint cleaners. The company also manufactures auto feeders and various there oequipments fours industries. or variIn addition, it
offers steel bullock carts with break and tyres for sugar cane transportations. The company also operates in Bangladesh, Kenya, Madagascar, Malaysia, Myanmar, Nigeria, Sri Lanka, and Uganda. Bajaj Steel Industries is based in Nagpur, India. Industries, Ltd. manufactures cotton ginning machines in India. Its products include double roller ginning.
BAJAJ SUGAR INDUSTRIES LTD Bajaj Hindustan Ltd., a part of the 'Bajaj Group', is India's number One sugar and ethanol manufacturing company. In December 2005, the company took over The Pratappur Sugar & Industries Limited in District Deoria, East U.P. This Plant, in operation since 1903, had a crushing capacity of 3,200 tcd, which has been increased to 6,000 tcd in the sugar season 2006-07. There is a large culturable area around this Unit with high potential of increasing cane cultivation and scaling up capacities significantly. The Pratappur Sugar & Industries Limited has now been renamed Bajaj Hindustan Sugar and Industries Limited (BHSIL) and is a subsidiary of BHL. With most sugar Plants in the vicinity closed, expansion of capacities at BHSIL will benefit the local farmer community and improve the rural economy of the region. This acquisition provides BHL a strategic foothold in the sugar-deficient region of Eastern UP and reaffirms the consolidation taking place in the sugar industry today. BHSIL has embarked upon significant new expansions. While the capacity of its existing sugar plant has been enhanced from 3,200 tcd to 6,000 tcd, three new sugar units are being set up in virgin, cane-rich areas of East UP to enhance its crushing capacity to 40,000 tcd over the next one year. BHSIL is also setting up a distillery with the capacity to manufacture 160 kilo liter per day of industrial alcohol/ ethanol. The Bajaj Hindustan Group is proud to be associated with the farming community of Uttar Pradesh and to contribute towards the economic development of rural India.
preferences. It describes the reasons for the shift in demand and discusses the initiatives that the company undertook to regain lost ground. The case also discusses the competition in the Indian scooter market, and ends with a brief discussion on recent developments in the two-wheeler market Indian. It was reported that the 125 cc motorbikes accounted for 55 percent of all bikes sold in India and the share would only grow in the future as the popularity of 100 cc bikes declined. While Bajaj planned to take on the entire market with its 125 cc motorbikes with DTSi technology, TVS was not far behind and was set to roll out as many as 12 products by the end of July 2008. Industry watchers felt that the legal tussle between the two arch rivals was not just about technology but the future of the two-wheeler market. However, legal experts opined that it would not be easy for TVS to get Bajaj's patent revoked. Neither TVS nor any other competitor had objected to the granting of the patent to Bajaj for one full year though they had the right to do so. Now that the patent had been granted it would be very difficult for TVS to get the patent revoked, they said.
Going forward, with new launches on the anvil and this festive season, the company is confident of performing well in the coming months. a winning product in each segment and increasing our touch points from 3,000 at present to 3,500 by the end of this year. The focus is on building strong brand identities through extensive campaigns and on ground marketing activities. It is also exploring previously untouched rural markets.
TECHNOLOGICAL ENVIRONMENT
COUPLE of farmers with Gandhi topics pedal their way leisurely over a bridge across the gurgling waters of the Indrayani river in Pune district. "We've just passed Sant Tukaram's birthplace," informs the driver, referring to the 16th century savant who hailed from this region. The late afternoon scene is almost pastoral as the car races through this piece of rural Maharashtra heading to Chakan where Bajaj Auto's latest two-wheeler plant has sprung up. Rocky terrain interspersed with lush, green fields fall behind as the plant nears. There on a rocky outcrop, Bajaj built its two-wheeler plant, which, it claims, is the most modern one in the industry. Fountains spouting in a large pool of water and pleasing landscaping greet the visitor at the plant, which is built on two levels, taking advantage of the natural gradient. Kicked off in year 2000, Bajaj's Chakan plant has a capacity to make six lakh twowheelers a year, though only approximately 60 per cent of the capacity is being utilised now. The plant, which makes Bajaj's blockbuster bike, the Pulsar, will hum in full when Bajaj kicks off production in a few months of what it hopes will be a potential winner, a bike codenamed K60. Around 750 workers, all diplomaholders, you're told 100 of them from Coimbatore in Tamil Nadu produce the Pulsar and small numbers of its Spirit. The shop floors are air-cooled to not just provide a comfortable working environment but also to keep dust out from precision parts. After all, Bajaj wants to keep Pulsar at the top of the heap, considering that it has a 70 per cent market share of the premium end of the motorcycles market.
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Business Profile
Bajaj Hindusthan Sugar & Industries produces sugar and ethanol. Formerly known as Pratappur Sugar & Industries, it was taken over by the Bajaj group in Dec. 2005 and renamed. Capacity of the plant has been increased to 6,000 TCD from existing 3200 TCD. The company is presently a subsidiary of Bajaj Hindustan. Financials For the last year ended Mar.31, 2006, the company`s net sales rose 32.87% from the previous year to Rs 647.2 million. Net loss increased 10.81 times to Rs 68.5 million. For the latest quarter ended Jun. 30, 2006, sales rose 26.91% to Rs 209.40 million compared with the corresponding quarter last year. The company also earned a profit of Rs 1.50 million as against a loss of Rs 20.20 million in last year's quarter.