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    Competitor Analysis: - Linc Pen Recorded A Top Line Growth of About 12%to Reach A Turnover of Rs.253.64 Crores

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    Saurabh Pandey
    The document summarizes the Indian pen market and key competitors. It notes that Linc Pen has a 10% market share with a turnover of Rs. 253.64 crores. Major competitors include Luxor, Cello, and Reynolds, which collectively control over 60% of the market. Ballpoint pens have the largest share at 70% followed by gel pens at 20%. The document identifies opportunities for gender-segmented pens and establishing a single iconic product to boost brand association.

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    Competitor Analysis: - Linc Pen Recorded A Top Line Growth of About 12%to Reach A Turnover of Rs.253.64 Crores

    Uploaded by

    Saurabh Pandey
    139 views5 pages
    The document summarizes the Indian pen market and key competitors. It notes that Linc Pen has a 10% market share with a turnover of Rs. 253.64 crores. Major competitors include Luxor, Cello, and Reynolds, which collectively control over 60% of the market. Ballpoint pens have the largest share at 70% followed by gel pens at 20%. The document identifies opportunities for gender-segmented pens and establishing a single iconic product to boost brand association.

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    The document summarizes the Indian pen market and key competitors. It notes that Linc Pen has a 10% market share with a turnover of Rs. 253.64 crores. Major competitors include Luxor, Cello, and Reynolds, which collectively control over 60% of the market. Ballpoint pens have the largest share at 70% followed by gel pens at 20%. The document identifies opportunities for gender-segmented pens and establishing a single iconic product to boost brand association.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    139 views5 pages

    Competitor Analysis: - Linc Pen Recorded A Top Line Growth of About 12%to Reach A Turnover of Rs.253.64 Crores

    Uploaded by

    Saurabh Pandey
    The document summarizes the Indian pen market and key competitors. It notes that Linc Pen has a 10% market share with a turnover of Rs. 253.64 crores. Major competitors include Luxor, Cello, and Reynolds, which collectively control over 60% of the market. Ballpoint pens have the largest share at 70% followed by gel pens at 20%. The document identifies opportunities for gender-segmented pens and establishing a single iconic product to boost brand association.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Competitor Analysis

    Linc Pen recorded a top line growth of about 12%to reach a turnover of Rs.253.64 crores,
    10 % of market share Linc it. Love it. Move it Srk

    The major players in India include Luxor Writing Instruments, Cello, Reynolds, Add Pens, Goldmate, Today's Writing Products, Rotomac Pens, Stic Pens, Linc Pens & Plastics, GM Pens International, Flair Pen. About 80% of the revenues of the pen industry in India comes from pens with a price range of upto Rs 15. A small percentage of pens is priced in the range of Rs 100 to Rs 300 and miniscule of the market is contributed by the super-premium segment in which the price tag goes to as high as Rs 100,000 or more. While the market for lower price range (up to Rs 15) is growing at a rate of 7 to 8% annually, the market for pens above that range is growing at 8 to 10%. The rate of growth of high priced writing instruments is much higher - basically because of a small base. There is, nevertheless, in the recent period, a price upgradation in evidence at the low-end. As the market is developing in the new ambience, the products are getting upgraded. The existing scenario gives an indication that the market in being dominated by the ball point pens, which accounts for 70% of the total demand for pens in India, followed by gel pens (20%), fountain pens (4%). The rest accounts for only 6% of the market. A majority of users, 85%, use blue ink, while black, red and other colour inks are used by about 15%.

    Leverage yuvraj singh and soha ali khan

    Competitor analysis
    LINC
    Presence in ball pens, gel pens and gift pens Owns high ends brands like UNI Ball and LAMMY turnover of Rs.253.64 cr Owns 10% of Market share Brand Ambassador Shah Rukh Khan Linc owns maximum oart of the gel pen market Pens like ocean gel really famous

    Luxor Pens
    Presence in Pens, Markers, sketch pens, pencils, hi-lighters Owns the famous Pilot brand and the Luxury brand Parker brand leader with share of over 20%
    Pilot brand of pens one of the most widely sold brands Both pilot and parker represent reliability and style Luxor- brand of choice for associated stationary like markers, hi-lighters and sketchpens

    Cello
    Presence in Pens, Markers, sketch pens, pencils, hi-lighters No.1 pen Company in India Has 37% of the market share Brand Ambassador Mahendra Singh Dhoni
    Cello gripper the most popular grip pen and preferred choice for writing exams Cello Commands major share of the 0.5 mm pen market with pens like Gripper, Pinpoint and Maxwriter Cello pointec- a successful gel pen brand

    Reynolds
    Presence in pens, markers and art materials through brand Graphix part of a $7 billion, Fortune 500 group Newell Rubbermaid Has around 5% of market share Brand Ambassador Sachin Tendulkar
    Reynolds 045 one of the oldest and yet most popular ball pens among college students Reynolds pens famous for reliability and American quality Racer gel and retractable pen Jetter popular among students

    Gap Analysis: Opportunity identification


    In the age of gender segmentation, a category of pens aimed solely at girls missing A single product for brand identification and recollection and association is missing Tremendous opportunity in the semi luxury mid range market-where brands awareness is high

    Other competitors:
    LEXI: high brand identity among the Rs. 5 pens Hight brand recall and recognition Products like LEXI 5 and LEXI jet are category best-sellers

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