Presentation ON: Comparitive Analysis of Pepsi and Coca Cola

The document presents a comparative analysis of Pepsi and Coca Cola based on a study conducted through retailer interviews. The objectives were to compare merchandising and retailer opinions of the brands, and identify areas for improvement. Key findings indicate Pepsi dominated in availability, daily bottle sales, and retailer services and satisfaction. However, Coca Cola offered better trade schemes. Pepsi had stronger consumer promotions and TV ads. Suggestions include increasing Pepsi supply reliability and trade schemes for retailers, and introducing new promotional offers and advertisements.

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Presentation ON: Comparitive Analysis of Pepsi and Coca Cola

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ankit_aggarwal107

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PRESENTATION ON

COMPARITIVE ANALYSIS

OF PEPSI AND COCA COLA

Mentor : Mrs. Jyoti Koul

By : Ankit Aggarwal
1

OBJECTIVES OF THE STUDY

1. To know and compare the merchandising of
Pepsi and Coke in retail outlets. 2.. To identify the retailers opinion towards Pepsi products when compared to coke products. 3. To offer some finding and suggestions to the company for the improvement of its performance.
2

Marketing

Marketing is "the activity, set of institutions, and

processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions
3

PepsiCo,

Inc.

American

multinational

corporation

headquartered in Purchase, New York with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and other foods. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W.

Lay, Chairman and Chief Executive Officer of Frito-Lay,

through the merger of the two companies.
4

Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. PepsiCo has 22 different product lines that offers a variety of high quality products providing refreshment and nutrition. PepsiCo brands are available in nearly 200 countries and union territories.

It is the 2nd largest manufacturer of soft drinks in the

world

Brands of Pepsico. Inc.

Board of Directors

How many Pepsi & Coke Brands Available in Various Places ?

How many no. of bottles Sold per Day ?

What type Services required by the retailers :

Which company is providing good Trade Schemes to retailers ?

Consumer Promotions offered by which company is good in your opinion ?

Do you feel T.V advertisements by soft drink companies help in more sale of drinks ?

FINDINGS
Pepsi Company dominated Coke Company in terms of availability of its brands. Pepsi Company dominated Coke Company in terms of number of bottles sold per day. Most of the retailers require the daily supply (service) from the soft drink Companies, which indicates the high sales of the soft drinks. Most of the retailers are highly satisfied with the service (supply) of Pepsi Company. The service of Coke Company is moderate when compared to Pepsi Company, so here Pepsi dominated Coke Company in terms of Service (supply) to the retailers. 14

Coke Company dominated Pepsi Company in terms of trade schemes offered to the retailers. Pepsi Company dominated Coke Company in terms of consumer promotional offers offered to the consumers. There will be influence of the T.V Ads on the increase in sales of the soft drinks a lot. The consumption of fruit based soft drinks has been highly increased and goes on increasing. The reason for this is the awareness of the health consciousness in the people. The Companies, both Pepsi and Coke are not at all providing any credit to the retailers while purchasing the soft drinks.
15

SUGGESTIONS :
Pepsi Company has to supply their entire product sufficiently and regularly in time to the retailers. So that the loyalty of the retailers will be increased. Retailers require the daily supply, the Company has to supply the drinks daily to the retailers. The trade schemes offered by Pepsi Company to the retailers should be increased and also profitable to

the retailers.

Pepsi Company should introduce the new and attractive consumer promotional offer. As the T.V Advertisement are influencing the soft drink sales, the company should design the new advertisement in an attractive way. As the health consciousness is growing, the people are consuming the fruit based soft drinks.