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    Presentation On Marketing Strategy of Hindustan Unilever

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    Shruti Jain
    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a wide range of popular brands. HUL aims to meet everyday needs of Indians for nutrition, hygiene, and personal care. Mr. Harish Manwani has been instrumental in HUL's success. HUL has a diverse product line including soaps, laundry products, skin care, beverages, food, hair care, and oral care. The company focuses on having low prices, covering all consumer segments including rural areas, and promoting its brands. HUL closely observes Indian consumers and aims to earn their love and respect.

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    Presentation On Marketing Strategy of Hindustan Unilever

    Uploaded by

    Shruti Jain
    281 views10 pages
    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a wide range of popular brands. HUL aims to meet everyday needs of Indians for nutrition, hygiene, and personal care. Mr. Harish Manwani has been instrumental in HUL's success. HUL has a diverse product line including soaps, laundry products, skin care, beverages, food, hair care, and oral care. The company focuses on having low prices, covering all consumer segments including rural areas, and promoting its brands. HUL closely observes Indian consumers and aims to earn their love and respect.

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    HUL (marketing)

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    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a wide range of popular brands. HUL aims to meet everyday needs of Indians for nutrition, hygiene, and personal care. Mr. Harish Manwani has been instrumental in HUL's success. HUL has a diverse product line including soaps, laundry products, skin care, beverages, food, hair care, and oral care. The company focuses on having low prices, covering all consumer segments including rural areas, and promoting its brands. HUL closely observes Indian consumers and aims to earn their love and respect.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    281 views10 pages

    Presentation On Marketing Strategy of Hindustan Unilever

    Uploaded by

    Shruti Jain
    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a wide range of popular brands. HUL aims to meet everyday needs of Indians for nutrition, hygiene, and personal care. Mr. Harish Manwani has been instrumental in HUL's success. HUL has a diverse product line including soaps, laundry products, skin care, beverages, food, hair care, and oral care. The company focuses on having low prices, covering all consumer segments including rural areas, and promoting its brands. HUL closely observes Indian consumers and aims to earn their love and respect.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
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    Presentation on Marketing Strategy Of Hindustan Unilever l

    INTRODUCTION
    Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. Firstly it was known as Hindustan Lever Limited but later it merge with unilever & became HUL. The strategic planning of the company was to bring vitality to life and to meet everyday need of nutrition , hygiene, personal care with brand that help people feel good, look good and get more out of life

    MAN BEHIND THE SUCCESS OF HUL

    Mr. Harish Manwani

    Product Line Of HUL


    Personal care soap (pears, dove ,rexsona) , face wash , Laundry surf excel, Rin ,Vin ,wheel Skin care Fair n lovely , Elle 18 , ponds Beverage tea (Lipton , brook bond), coffee bru Food & Ice cream- knorr, kwality walls, kissan, Annapurna Hair care sunsilk , dove Oral care close up , pepsodent

    Brands marketed by HUL

    MARKET HOLDING OF HUL

    Distribution channel

    UNIQUE FEATURE OF THEIR MARKETING STRATEGY


    Low price competitive product Try to cover all section of consumer available in the market. Focus more on Sub urban marketing Focus area home care , personal care , Food. They promote the Brand name up to that level ,that the product is recognize by its brand name . Example Vim , Lakme , Lux. Price of commodity may always stay in reach of all section of society

    Continued..
    HUL observed India very closely , their is a ring of truth to its vision statement to earn love & respect of Indian by making a real difference to every Indians. Indians have close connection with brands like hamam , lifebuoy , dalda etc. Rural marketing

    Major challenges
    Inflation reducing profit Consumer behavior Competition in core strategy Global exposure Help to improve health n nutrition

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