Presentation On Marketing Strategy of Hindustan Unilever
Presentation On Marketing Strategy of Hindustan Unilever
Presentation On Marketing Strategy of Hindustan Unilever
INTRODUCTION
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. Firstly it was known as Hindustan Lever Limited but later it merge with unilever & became HUL. The strategic planning of the company was to bring vitality to life and to meet everyday need of nutrition , hygiene, personal care with brand that help people feel good, look good and get more out of life
Distribution channel
Continued..
HUL observed India very closely , their is a ring of truth to its vision statement to earn love & respect of Indian by making a real difference to every Indians. Indians have close connection with brands like hamam , lifebuoy , dalda etc. Rural marketing
Major challenges
Inflation reducing profit Consumer behavior Competition in core strategy Global exposure Help to improve health n nutrition