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    Emirates Airlines

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    Girish Pillay
    Emirates Airline is based in Dubai and operates over 1,990 flights per week. It is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. Emirates spends over 3% of its budget on marketing and sponsors major sporting events to promote its brand internationally. The airline focuses on high quality service across its 7P marketing mix of product, price, place, promotion, people, process, and physical evidence.

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    Emirates Airlines

    Uploaded by

    Girish Pillay
    935 views14 pages
    Emirates Airline is based in Dubai and operates over 1,990 flights per week. It is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. Emirates spends over 3% of its budget on marketing and sponsors major sporting events to promote its brand internationally. The airline focuses on high quality service across its 7P marketing mix of product, price, place, promotion, people, process, and physical evidence.

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    81169051 Emirates Airlines Ppt

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    Emirates Airline is based in Dubai and operates over 1,990 flights per week. It is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. Emirates spends over 3% of its budget on marketing and sponsors major sporting events to promote its brand internationally. The airline focuses on high quality service across its 7P marketing mix of product, price, place, promotion, people, process, and physical evidence.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    935 views14 pages

    Emirates Airlines

    Uploaded by

    Girish Pillay
    Emirates Airline is based in Dubai and operates over 1,990 flights per week. It is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. Emirates spends over 3% of its budget on marketing and sponsors major sporting events to promote its brand internationally. The airline focuses on high quality service across its 7P marketing mix of product, price, place, promotion, people, process, and physical evidence.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    EMIRATES AIRLINES

    NAME : DEVANSH THAPAR ROLL : 54 CLASS : SYBBI

    SUBJECT : INNOVATIONS IN BANKING AND

    INSURANCE

    INTRODUCTION
    Emirates airline is based at Dubai International Airport it is

    the largest airline in the Middle East


    The airline is amongst the top 10 carriers worldwide in

    terms of revenue and is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried
    The company is a subsidiary of the Emirates Group,

    employing more than 40,000 people. It operates 1990 flights per week

    INTERNATIONAL MARKETING
    Emirates Airline has been highly successful in promoting

    its brand at an international Level.


    The company spends over 3% of its budget on marketing

    and communications.
    The company also sponsors major sporting events and

    clubs. These include Twenty 20 World Cup, emirates cup, emirates stadium, Arsenal football club, AC Milan football club.

    THE 7PS
    Incase of emirates airlines, the marketing mix consists of 7

    Ps which include Product, Price, Place, Promotion, People, Process and Physical evidence.

    PRODUCT
    Its product strategy is to provide high quality services

    to its customers.
    It includes fast check-in services, excellent dining and

    internet services, comfortable seats, award-winning in-flight entertainment, well trained and cabin crew and ground staff, minimal rate of delays and cancellations

    PRICE
    The airline caters for all sorts of customers, i.e. high-end

    customers who want ultimate luxury. On the other hand, the company also caters for customers who want quality services but at a reasonable price.
    The airline has different pricing strategies for its three different

    classes i.e. first class, business class and economy class. The prices are set according to the services provided in each class.
    Another factor that determines ticket prices is the popularity of

    the route and the scheduled time for e.g. a 2 AM flight to London from Dubai will be cheaper than the morning flights

    PLACE
    Emirates promotes its products via internet and television

    advertisements along with newspapers, sponsoring major clubs and sports events.
    Whenever the airline starts a new destination, the offering

    is communicated to customers worldwide through media.


    Similarly, when the new Airbus A380 aircrafts were bought

    their arrival was communicated through a massive media campaign

    PROMOTION
    The airline promotes it brand through various internet and

    television advertisements along with sponsorship programs for major events, especially sporting events.
    It sponsors the annual Dubai Shopping Festival. The

    company also sponsors major sporting events and clubs such as Twenty 20 world cup , emirates cup , emirates stadium , Arsenal F.C and AC Milan F.C

    PEOPLE
    The company realizes that customers will be directly

    Communicating with sales staff and check-in staff and the Cabin crew .
    That is why the employees go through extensive training

    programs to ensure high quality service and customer satisfaction.

    PROCESS
    The airline also invests greatly in systems that help deliver a

    high quality service to customers.


    These include state-of-the art lounges at major airports,

    efficient check-in services, personal screens for entertainment on every seat and well equipped aircrafts.

    PHYSICAL EVIDENCE
    As far as physical evidence is concerned. The airline

    connects over 100 destinations through its 130 aircrafts.


    It has placed an order for another 150 aircrafts to be

    delivered over the coming years.


    The airline has its own dedicated terminal at Dubai

    International Airport; therefore, there is no doubt that Emirates are physically well established

    UNIQUENESS
    Emirates is the only airline in the world to offer non-stop service

    to all six continents from one hub. It is also the fastest growing airline in the world. Airbus A380 and Boeing 777.

    The airline is currently the worlds largest operator of both the


    It also has lower emissions than other airlines and thus it is the

    most environment friendly airline.

    Emirates became the first airline in the world to introduce a

    personal entertainment system on a commercial aircraft.

    CHAUFFER DRIVE
    First and business class passengers can make use of

    complimentary chauffer-driven airport transfers in selected cities. For example , Emirates offers pick up and drop services in Mercedes C Class in Mumbai.

    CONLUSION
    Thus I conclude by saying that emirates airline is one

    of the worlds best airlines and personally I had a very good experience when I got a complimentary upgrade to business class.
    Emirates Airline has created a very strong brand image

    with the help of its outstanding services and the speed of its growth is the fastest in the world.

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