136: Kunal Thakur 135: Nirav Thakkar 88: Naseerudin Idiris: Kiran Darekar
136: Kunal Thakur 135: Nirav Thakkar 88: Naseerudin Idiris: Kiran Darekar
136: Kunal Thakur 135: Nirav Thakkar 88: Naseerudin Idiris: Kiran Darekar
Services
marketing is marketing based on relationship and value. It may be used to market a service or a product. 7 Ps Use is inseparable. Services do not possess material form. Use of a service is inherently subjective.
DEFINATION
Hotel
is defined by British low as a place where a Bonafide traveler can received food and shelter, provided he is in the condition to pay it and is in a fit condition to be received.
The
Hotel Industry originated in the 6th century B.C. It is one of the oldest endeavor. The hotel industry in India is one of the fastest growing sector of our economy. The hotel industry in India seconds China in the Asia Pacific region. It is valued at $23 million (Rs.11976 crores).
Intangibility
Hotel Services Heterogenity
Inseperability
Perishability
MARKET SEGMENT
Economy / limited services hotels Mid Market Hotels All suite Hotels Time share Hotels Executive Hotels Luxury / Deluxe Hotels
Large
Extra
Economy
Hotels
Hotels
Franchisee
According to Star
One
Star (*) Two Star (**) Three Star (***) Four Star (****) Five Star (*****) Five Star Deluxe (*****deluxe)
24 hour Services : Business Centre Concierge Services Doctor on call Duty Manager In-Room Dining Laundry and Pressing
Foreign
Strength s
Natural & cultural diversity Demand-Supply gap Govt support Increase in market share Poor support infrastructure Slow implementation Rising income Open sky benefits Fluctuation in international tourist arrival Increasing competition
Weaknes s
Opportu nities
Threats
Apart from strengthing our position in the domestic market. We have adopted a vision to make Taj brand more popular in the International. The only way to do it is to either acquire premium hotels or enter into management contracts.
Embrace
talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence.increase domestic dominance and create value for all stakeholders.
higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment.
was a proliferation of the Taj Presidency hotels not only in new cities, but also smaller towns. action plan is more opportunities, adding to and complementing the brand
There
The
The
brand Taj Hotels Resorts and Palaces comprises 58 hotels across India and 17 hotels globally. The hotels are grouped into 3 categories - Luxury, Leisure and Business.
Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centres and spas and well-equipped business and banquet facilities. Leisure Hotels are targeted at family holidays and include beach resorts, garden retreats, palaces and historic and pilgrim centres with a wide variety of activities for all age groups. Business Hotels offer contemporary business facilities and modern conveniences and are located in the heart of Indias key commercial cities and towns.
The
Taj
Taj
Industry Competitors
Oberoi groups Leela group of hotels THREAT: HIGH
Taj
Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan.
After entering into strategic marketing alliances with Silver sea Cruises and Korea's Shilla Hotels & Resorts, Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels & Resorts, one of the largest international hotel groups in Japan.
The
Indian Hotels Company Limited (IHCL), which owns and operates Taj Hotels, Resorts and Palaces, acquired the 100-room W Sydney from the Harileela Group for A$36 million. The property was re-launched as BLUE Sydney, a Taj Hotel in February 2006.
Growth in the Indian tourism industry has fueled the growth of Indian hotel industry. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry. Also India has been ranked as the fourth most preferred travel destination from 167 countries There is a boom in the overall economy. The thriving economy and increased business opportunities in India have acted as a boon for Indian hotel industry. The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. Thus, the increase in the need for accommodation has hugely increased the demands for hotels which in turn has boosted the growth of the hotel industry in India.
Hospitality
experts believe That the Indian hotel industry Will witness higher than usual growth in the coming peak season. was an increase of 15 % in the number of international tourist arrivals in India and 14 % in the forgien exchange earnings in the first quarter of 2006 as compare to the same period last year. non-luxury segment in particular has been parking up with more and more investors spotting the demand supply imbalance and growth in spending among middle-class Indian.
There
The