Honda Case Study
Honda Case Study
Honda Case Study
Flow of Presentation
Introduction
Honda started push into US market with smallest and light weight motorcycles
Honda advertisement theme to attract young families You meet the nicest people of Honda Hondas strategy was low cost producer and innovation
Harley Davidson was market leader Police and army were the target customer Bad image of motorcycle rider Hells Angles & Satans Slaves
The stereotype of motorcyclist was teenage trouble maker US and British companies were the major supplier
Question .1
Honda was a innovative person and his main focused was not the profitability but rater to show his ability to producing better engine
Question.2
Attracting new customer group Success come from innovative product Long term vision of global leadership
Question 3
Honda had a deliberate strategy of disassociating themselves from the hells angel type of people by following the nicest people advertisement policy
Question 4
Strategic accommodation The purpose of the strategic accommodation shared values and vision. It provides a brief picture of the range of accommodation and services under
consideration and identifies the priorities and the outcomes that the strategy is trying to achieve
Cont
Peripheral vision Peripheral vision is being able to look forward and see the sides at the same time. Look directly at your computer screen. Can you still see what's going on around you, to the left and right of your head? That's peripheral vision
Question 5
Cont
Pascal 1984
Honda was superior to other competitor in productivity Honda had a deliberate strategy of disassociating themselves from the hells angel type of people by following the nicest
Honda pushed into the U.S market with small lightweight motorbikes
Cont
Question 6
Process school
Design school
Reality of forces
Thank You