Mahmoud Abu Hamad Quality Assurance Manager

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The key takeaways are that establishing and maintaining a quality culture is challenging but important for continuous improvement. It requires leadership, understanding resistance to change, and fostering behaviors that nurture the culture.

The eight elements of a quality culture are: business improvement, organizational values, cultural role models, organizational rites/rituals/customs, cultural transmitters, operating philosophy, objectives, management approach, attitude towards customers, problem-solving approach, supplier relationship, and performance-improvement approach.

Some reasons why cultural change must precede or parallel total quality implementation are that change cannot occur in a hostile environment, moving to total quality takes time to see positive results, and it can be difficult to overcome past fads/gimmicks employees associate with change initiatives.

Mahmoud Abu Hamad Quality Assurance Manager

The Eight Elements of Quality Culture Understanding What a Quality Culture Is Quality Culture vs. Traditional Cultures Activating Cultural Change Changing Leaders to activate Cultural Change Laying the Groundwork for a Quality Culture Learning What a Quality Culture looks like Countering Resistance to Culture Change Establishing a Quality Culture Maintaining a Quality Culture

The 8 Elements of Quality Culture

Training

Communication

Communication

Teamwork

To understand a Quality Culture, one must first

understand a Organizational Culture.


An organizational culture has the following elements:

Business Improvement Organizational Values Cultural Role Models Organizational Rites, Rituals and Customs Cultural Transmitters

A quality culture is:


An organizational value system that results in an

environment that is conducive to the establishment and continual improvement of Quality.

Organizations that develop and maintain a quality

culture will differ significantly from those with a traditional culture in the following areas:
Operating Philosophy Objectives Management Approach Attitude towards Customers Problem-Solving Approach

Supplier Relationship
Performance-Improvement Approach

To attempt the implementation of total quality without creating a quality culture is to invite failure. Several primary reasons cultural change must either precede or at least parallel the implementation of total quality are: Change can not occur in a hostile environment Total Quality approach might be radically different from

what the management is accustomed to.


Moving to Total Quality takes time

In a conversion to Total Quality, positive results are rarely

achieved in the short run.


It can be difficult to overcome the past

Employees might remember earlier fads and gimmicks and

characterize total quality as being just the latest one.

Cultural change is one of the most difficult

challenges an organization will ever face. Leadership from the top is essential. Sometimes, an organizations culture simply cannot be changed without a support from leadership.
Senior Executives should comprehend the need to

change, and to have the sense of urgency when needed and should follow through the changes they initiated so as to lead an organization through a major culture change.
Culture change requires support, ideas, and

leadership from employees at all levels.

Establishing a Quality Culture is lot like

constructing a building. According to Peter Scholtes,


Management should begin by developing

an understanding of laws of organizational change. They are:


Understand the History behind the Current

Culture Dont Tamper with Systems Improve Them Be prepared to Listen and Observe Involve Everyone Affected by Change in Making It

Part of laying the groundwork for a

quality culture is understanding what one looks like.


Any Executive team that hope to change

the culture of its organization should:


Know the laws of organizational change Understand the characteristics of

organizations that have strong quality cultures.

Change is Resisted in any Organization. Continuous Improvement means Continuous

Change. Why Change is Difficult?

Juran describes organizational change as Clash between Cultures

Advocates of Change * Desired Change * Benefits of Change

Resistors of Change * Desired Status Que * Consequences of Change

Proposed Change

Perception of Advocates
Improve Productivity

Perception of Resistors
Threat Job Security

Automate Processes

Initiate employee involvement and empowerment


Establish a supplier partnership Establish an employee education and training program

Focus more mental resources on continual improvement


Mutually beneficial business alliances

Loss of Authority

Disruption of established purchasing networks

More Knowledge, more Cost too much highly skilled workforce

Begin with Promoting new Step I Quality Culture Program


Understand the concerns of potential resisters like fear, loss of control , un certainty , and more work

Step II

Implement ChangeStep III Promoting Strategies

Involve potential resisters. Avoid Surprises Move Slowly at first Start small and be flexible Create a Positive environment Incorporate the change Respond Quickly and Positively Work with established leaders Treat People with Dignity and Respect Be Constructive

7. Recovery 2. Denial
State of mind

3.Realization
6.Understanding

1.Shock 5. Re-building 4.Acceptance

Time (Duration un-specified)

Emotional Transition Process

Steps in Conversion to Quality:


Identify the Changes needed Put the Planned Changes in

Writing Develop a Plan for Making the Changes Understand the Emotional Transition Process Identify Key People and Make Them Advocates Take a Hearts and Minds Approach Apply Courtship Strategies

Establishing Quality Culture is a challenging undertaking for any

organization. It is even more challenging to maintain it over time. In order to maintain Quality Culture, organizations must foster the following behaviors: Maintain an awareness of Quality as a key cultural issue. Make sure that there is plenty of evidence of Managements leadership. Empower Employees and encourage self-development and selfinitiative.

Recognize and reward the behaviors that tend to

nurture and maintain Quality Culture.

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