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    Fabindia Global Marketing in UK

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    Sagar Deshmukh
    Expansion plan of FABINDIA in UK Market. Describes entry of Indian handicraft textile giant to enter in UK market.

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    Fabindia Global Marketing in UK

    Uploaded by

    Sagar Deshmukh
    415 views13 pages
    Expansion plan of FABINDIA in UK Market. Describes entry of Indian handicraft textile giant to enter in UK market.

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    © Attribution Non-Commercial (BY-NC)

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    Expansion plan of FABINDIA in UK Market. Describes entry of Indian handicraft textile giant to enter in UK market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    415 views13 pages

    Fabindia Global Marketing in UK

    Uploaded by

    Sagar Deshmukh
    Expansion plan of FABINDIA in UK Market. Describes entry of Indian handicraft textile giant to enter in UK market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13
    At a glance
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    The key takeaways are that Fabindia promotes handicrafts and links rural artisans to urban markets using a unique community ownership model. It offers a wide range of handmade products across India and internationally.

    Fabindia's business model is to link over 40,000 rural craft producers to modern urban markets through a unique community ownership (COC) model. It was started in 1960 as a village industry by John Bissell and is now India's largest private platform for traditional techniques and hand-based processes.

    Fabindia offers a wide range of products from garments, accessories, home linen, home products, floor coverings, body care products, organic food products to ethnic jewellery.

    Expansion In UK

    SUBMITTED BY:- Sagar Deshmukh (12770415) Amit Sharma (12744615) Huvem Gogna (12781340) Amruta Bhole (

    ABOUT FABINDIA
    Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Initially commenced as a village based industry in 1960 by John Bissell Links over 40,000 craft based rural producers to modern urban markets Promotes inclusive capitalism, through its unique COC (community owned companies) model

    Current Locations

    The stores of FABINDIA are located all over the world with 196 stores in all the major cities and states of India. FABINDIA offers its stores in various international places including

    Italy Mauritius Singapore

    Nepal India Online Store

    PRODUCT PORTFOLIO
    Its product ranges from : Garments for men and women. Accessories Home linen and furnishing. Home products Floor coverings Body care products Organic food products and ethnic jewellery

    MARKETING MIX
    PLACE PRODUCT
    It has 169 stores location across India. Increasing coverage internationally Handmade products, quality and style is maintained Wide range of products i.e. from garments to organic food Supports artisans. This is a very strong customer value leveraged by FABINDIA Value for money Competitive Pricing Affordable by all, INR 200 to INR 2000.

    PROMOTION

    Traditionally relied on word of mouth advertising. Product speaks for itself and this strategy has uphill now worked very well. Problem customer do not know the location of the store Solution Implemented mobile marketing, advertorials in newspaper.

    Differentiates its store according to the products stored.

    PRICE

    COMPETITOR ANALYSIS
    Primary competitor
    1.

    Strength

    Weakness

    Retailing houses
    2.

    National presence of outlets. 1. Diversity of product is very less. Retailing expertise and competitive pricing

    Designer Boutiques

    1. Scope of product customization. 2. High level of customer intimacy.

    1. No uniformity in price across products.

    COMPETITOR ANALYSIS
    Secondary competitor Tailoring outlets
    1.

    Strength
    Reaching out to customers with large dispersion. Ensures convenience of demanding service.

    Weakness

    1. Very fragmented business approach.

    2.

    NGOs promoting handicrafts

    1.

    2.

    Strong community based operation. 1. Lack of retailing expertise and Complementary products inability to minimize manufactured with other cost. firms.

    STRENGTHS: Differentiable products. Brand recognition and loyalty. Diverse product mix In house manufacturing. Price trend setters. Different categories of store.

    WEAKNESS: No promotion strategy. Limited business channels. Inconsistent product quality. Low awareness.

    SWOT ANALYSIS

    OPPORTUNITIES: Promoting e-business channel Organic food products Customer acquisition strategies

    THREATS: Substitute producing competitor. Not in touch with fashion trends.

    Why Choose UK?


    Major Importers of Indian Handicraft Products

    Tax in Import to UK
    Bedsheets mattress
    3.70 %

    Category

    Handicrafts

    Imitation Jewellery
    4.00 %.

    Import Duty

    0.00 %.

    VAT

    Standard Rate + reduced rate 5%

    Standard rate

    Standard rate

    The Standard VAT Rate is 20%.

    Tax in Import to UK
    Import(Cotton Apparels) Organic products Organic food Silk clothing

    8.00 %
    Standard rate.

    4.00 %
    Standard rate

    10.90 %
    0 (No VAT)

    3.00 %.
    Standard rate

    All handicrafts exports from INDIA are FREE and regulated by ITC through public notices and capping.

    FUTURE PLANS
    The future plans of FABINDIA includes leveraging the organic products section, since it is still in a nascent stage in India. It plans to expand nationally and internationally . It is also trying to reduce the number of defects in the products to a minimal which includes bleeding of color, shrinkage etc. For FABINDIA William Bissell has set a very ambitious target of reaching 250 stores and a turnover of rupees 2000 crores at the end of 2011. The growth is expected to come from new stores as well as increase in sales from existing stores. This increase will be achieved by increased emphasis on premium products. Growth in locations was expected to come from expansion in overseas market as well as greater penetration in the markets in the smaller towns. FABINDIA planned to expand significantly in Tier II and Tier III cities .

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