GROUP III

ABHIMANYU VERMA SAGAR SRIVASTAVA

ALBERT BASUMATARY PHANEENDRA VAJRALA
RAHUL PIUS SAI SRAVAN KONDAKA
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AGENDA
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Samsung: Vision & Mission - Introduction and brief profile: Slide (3 - 6).
Affiliated companies and SBUs: Slide (7 - 11).
Samsungs Competitors & its hybrid management system: Slide (12 - 13).
Samsungs market presence and market share: Slide (14 - 17).
Samsungs SWOT Analysis: Slide (18).
Samsung Research and Development: Slide (19).
Way ahead: Slide (20)
Samsung Vision

SAMSUNG is guided by a singular vision : to lead the digital convergence movement.
It wants to develop innovative technologies and efficient processes that create ne
markets, enrich peoples lives and continue to make SAMSUNG a trusted market leader.

Samsung Mission

SAMSUNGs mission is to be the best digital- E company.
TO BE THE BEST
DIGITAL E-COMPANY
To create technology products and services
that lead the industry
To put into place the most efficient
management and production process
To maintain a steadfast focus on
strengthening our organization on
continuing to be a global technology leader
and trusted responsible company
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INTRODUCTION
It is a SOUTH KOREAN multinational conglomerate headquartered in Samsung Town,
Seoul.
It is the largest information technology company by measured revenues since 2009.
It is spread across 72 countries employing 221,730 people.
Samsung has been the world's largest television manufacturer since 2006 and is the
world's largest producer of LCD panels
Samsung Electronics has been the world's largest producer of memory chips since
1993.
Samsung succeeded in mass-producing 30 nm-class DRAMs and 20 nm-class NAND
flashes, both of which were the first of their kind in the world in 2012.
In 2012, SAMSUNG became worlds largest mobile phone maker by unit sales ,
overtaking NOKIA, which had been the market leader since 1998.
In the same year, it sold 98 million phones including 55 million smartphones.



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SAMSUNG GROUP TIMELINE
BIRTH
1938 Lee Byung Chull started a small trading company called Samsung Sanghoe
with 40 employees. It was involved in groceries.

EXPANSION
1938 to 1947 Samsung entered into a variety of businesses such as insurance,
construction ,securities and retail.
1947 A new company called Samsung Trading Corporation was created by joint
investment from Cho Hong Jai and Lee Byung Chull. But after some differences the
company was separated into SAMSUNG GROUP and HYOSUNG group.
1969 Samsung group entered into electronics industry with Samsung electronics
devices, Samsung electro mechanics, Samsung corning and Samsung
semiconductor and telecommunications.
1974 - Samsung entered into Heavy Industries. Its main focus is on constructing
ships, offshore floaters, gantry cranes, digital devices for ships, and other
construction and engineering concerns.
1980 Samsung acquired Hanguk Jeonja Tongsin and entered the
telecommunications hardware industry. With time it produced switchboards,
telephones, fax machines and became the core of Samsungs mobile phone
manufacturing.


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1987 - After Lee Byung Chulls death, Samsung Group was divided into 4 business
groups namely Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group and
Lee Kun Hee becomes the new chairman.
1991 All the four groups of Samsung separated and worked independently.
1992 - Samsung became the largest producer of memory chips in the world.
1993 - Samsung launched new management initiative and sold its 10 subsidiaries and
merged other operations to concentrate on three industries : electronics, engineering
and chemicals.
2005- A manufacturing deal was struck with Apple for supply of memory chips.
2006 S LCD was established as a joint venture between Samsung and Sony in order to
provide a stable supply of LCD panels for both manufacturers
2010- Samsung announced a ten-year growth strategy to achieve revenue of 400 billion
dollars.
2011 - Samsung Electronics sold its hard disk drive (HDD) business to Seagate in order
to focus only on memory chips.
2012 - Samsung Electronics became the world's largest mobile phone maker by unit
sales, overtaking Nokia, which had been the market leader since 1998 but Nine
American jurors ruled that Samsung had to pay Apple $1.05 billion in damages for
violating six of its patents on smartphone technology.

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Electronics
Industry
Engineering &
Heavy Industries
Financial
Services
Chemical Other companies
Electronics C&T Corporation Life Insurance Cheil Industries Cheil Worldwide
SDS Engineering Samsung Card Everland Inc.
Electro-mechanics Heavy Industries Securities Biologics
Techwin
Fire and Marine
Insurance

SDI
Display
AFFILIATED COMPANIES
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SAMSUNG
ELECTRONICS
Smart phones
and tablets
TV
Audio/Video
Home
appliances
PC/
peripherals/
Printers
Digital
Imaging
Memory
Storage and
other
accessories
STRATEGIC BUSINESS UNITS
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SAMSUNG ELECTRONICS
It was started in 1969 in Suwon, South Korea.
Samsung had a number of technological breakthroughs particularly in the field of memory
which are commonplace in most electrical products today. This includes the world's first
64Mb DRAM in 1992, 256 Mb DRAM in 1994, 1Gb DRAM in 1996.
Later, Samsung developed the world's first 8Gb NAND Memory chip and a manufacturing
deal was struck with Apple in 2005.
Samsung has long been a major manufacturer of electronic components such as lithium-
ion batteries, semiconductors, chips, flash memory and hard drive devices for clients such
as Apple, Sony, HTC and Nokia.
Currently It is the flagship subsidiary of the Samsung Group, amounting to 70% of the
groups revenue.
It is the world's largest manufacturer of mobile phones and smartphones fueled by the
popularity of its Samsung Galaxy line of devices.
Samsung has been the world's largest maker of LCD panels since 2002, the world's largest
television manufacturer since 2006, and world's largest manufacturer of mobile phones
since 2011.
In 2013, Samsung announced that it had finally managed to test speed-enhanced fifth
generation (5G) technology successfully.
In June 2014, Barnes & Noble announced it would be would be teaming up with Samsung -
one of the leaders in Android-based tablets - to develop co-branded color tablets titled the
Samsung Galaxy Tab 4 Nook.




SAMSUNG ENGINEERING AND HEAVY INDUSTRIES
Engineering
- First Engg. Procurement
Construction(EPC) firm in
South Korea in 1970.
-Established presence in
Saudi Arabia, UAE, India,
Thailand, Mexico
Projects:
-IOCL refinery project in
Barauni, India.
-Saudi Arabia Olefin Plant,
Al-Jubail, Saudi Arabia.

C&T
- Construction and trading
firm, established in 1938.
- Consists of Engineering &
construction group and
trading and investment
group.
Projects:
-Burj Khalifa, Dubai, UAE
-Petronas Towers, Kuala
Lumpur, Malaysia
Heavy industries
-Established in 1974, one of
the largest ship builders in
the world.
- Constructing ships (LNG
carriers and oil drilling ships),
gantry cranes, digital devices
for ships.
Projects:
-Worlds first drillship for
Arctic regions.
-New residential cruise ship
Utopia, largest passenger
ship in ASIA.

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Samsung Electro-
mechanics
-TV parts
-Mobile parts
Samsung SDS
-IT consulting services
-Technical services
Samsung SDI
-Lithium Ion Battery,
automotive battery.
-Energy storage system.
Samsung Techwin
-Safety solutions
-Security, Defense, IP
cameras
Samsung Display
-Mobile, tablet display
, LED, Flexible Display
Samsung Life insurance
-Life, health, annuity
-Asset Management
Samsung Card
-Payment and financial
services
Samsung Fire and marine
insurance
-Property, casualty
-Auto insurance
Samsung Biologics
-Biopharmaceuticals
Samsung Cheil
Worldwide
-Communication
-Advertisement
Samsung Cheil Industries
-Materials (Electronic
chemicals, Chemicals,
Fashion)
Samsung Everland Inc.
-Resort business
-Installation of fire
management systems
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OTHER SAMSUNG SBUs
Industry Competitors of Samsung
Semiconductor
Micron Technology, Infineon
Technologies, Hynix Semiconductor
Life insurance
Shinhan Financial Group Co., Woori
Finance Holdings Co., Kyobo Life
Insurance
Consumer appliances Haier Group, whirlpool, Jarden group
Mobile Phones
Nokia Corp, Apple Inc., LG Corp., Lenovo
Group Ltd, Sony, Panasonic
Imaging Devices Canon Inc., Nikon Corp, Sony Corp
Heavy Industries Mitsubishi, Mitsui, Hyundai
Construction and Trading
LG International Corp, Daewoo
International Corporation, Hyundai
Corporation
COMPETITORS OF SAMSUNG IN DIFFERENT PRODUCT CATEGORY
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HYBRID MANAGEMENT SYSTEM FROM THE
PARADOX OF SAMSUNGS RISE - HBR

13
14
0
5
10
15
20
25
30
World Market share in different Industries
Consumer Appliances
Major Appliances
Small Appliances
Consumer Electronics
TV
Mobile Phones
Imaging devices
Video Players
1.2
4.1
.4
21.2 21.8
27.7
7.5
16.5
15
31.2
15.3
4.7 4.7
44.1
Smart phones-Global Market Share (%) in Q1 2014
Samsung
Apple
Huawei
Lenovo
Others
22.6
28.9
4.1
3.7
2.7
38
Tablets-Global Market Share(%) in Q1 2014
Samsung
Apple
Lenovo
Asus
Amazon
Others
16
17
Samsung
LG corp
Sony Corp
Panasonic Corp
Sharp Corp
Other
21.8
14.1
5.5
5.3
4.2
49.1
TV Industry Global Market Share (%) in 2013
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Strengths
1. Strong R&D center for
innovation and design.
2. Excellence in engineering
and producing hardware
parts and consumer
electronics.
3. Cost effective products.
4. Integrated with many open
source OS and software
Weaknesses
1. Lack its own OS and
software.
2. Focus on too many
products.
3. Major competitors are also
largest buyers.
4. Patent infringement.


Opportunities
1. Growth of tablets market.
2. Growth in media solutions
center apps.
3. Obtaining patents through
acquisitions.
4. Growing Indias
smartphone market
Threats
1. Saturated smartphone
market in developed
countries.
2. Low margins in hardware
production.
3. Breached patents.
4. Strong competitors such as
Apple.

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R&D is at the heart of everything Samsung does.
Samsungs team of researchers and engineers include over 80,000 employees
across 42 global research facilities. Increased by 60% from 50,000 in 2010.
Samsung's R&D organization has three layers.
The Samsung Advanced Institute of Technology (SAIT)
Investment
Global R&D Network
Each year Samsung invests at least 9% of sales revenue in R&D activities.
Samsung has received at least 36,000 US patents and 108,000 worldwide patents.


Before 2000: Manufacturing Driven
Distribution
Sales &
Marketing
Services
Supply chain
Management
Manufacturing Development
Supply chain
Management
Research &
Development
Manufacturing Distribution
Sales &
Marketing
Services
After 2000: R&D Driven
Contribution:
Speed of Innovation and product development.
Firms ability in exploring and penetrating into new markets.
Value Chain
RESEARCH AND DEVOLOPMENT
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The next big Thing!

Solar Panels
Energy Saving LED
lighting
$20 billion
dollars into five
new fields
Batteries for
electric cars
Medical
Devices
Industry-First Bluetooth Mesh Network
Enabled Smart LED Light Bulb
Samsung Biotech Drugs
Samsung Virtual Reality

Biotech Drugs
WAY AHEAD