Compete India E-Learning PVT, LTD

Compete India E-Learning
Pvt,Ltd
Compete
India is a web based e-learning private

limited company.
The company was set up in the year May2013 and
Mr.Sudhir Gupta is founder director and CEO of
Compete India E-learning pvt ltd.
Company produce study material for UPSC(Union
Public Service Commission) and other competitive
exams and sell them through internet, as well as they
have coaching classes.
They launched their first product JeetoBharat in the
month of December 2013.
Monthly15 online subscriber purchase their

product.
Around 40 employees works in the company.
They have 7 department i.e IT, Creative, HR,
Finance, Marketing, Sales and Content
Development.
Title of the project
Penetration of companys product in

twin city through promotion
Objective of the study

To
know how Compete India created

awareness in Hubli-Dharwad region
through its promotion?
To study companys current
promotional strategy.
To know at what extent it is
successful.
And to suggest new promotional
strategies which is cost effective.
Study Methodology
I have collected primary data through
questionnaire. I chosen Portal
sampling which includes all kind of
respondents such as students (BA,
MA, MBA, BE, etc.), working people
,house wives, etc.
SWOT Analysis
Strength: This is the only company in local market which is
giving coaching through online.
They are providing study material in 5 language i.e
English, Hindi, Kannada, Telagu, and Tamil.
They solve internal conflict by doing employee
counseling.
Employee morale is high.
They provide good service that leads to maintain
good customer relationship management.
The management of the firm is very efficient.
Weakness: There are few employees in content development

department.
They are making lots of plan to promote the
product but not implementing properly.
Opportunities: They can diversify their business in competitive

exams.
They can increase their sub sale outlet.
They can be the market leader in competitive exam
coaching centers with a short span of time .
They can even concentrate on off line coaching
classes.
Threats: There is very tough competition.

Decrease in the price of off line coaching.
Findings
It was found that59% of respondents want to make

their career in government sector.
It was found that14% of respondents have
attended UPSC/KPSC exams.
It was found that 36% of respondents supporting
online coaching and64% of respondents supporting
classroom coaching.
10% of classroom supporters says that
JeetoBharat is good for their studies.
20% of online supporters says that
www.jeetobharat.com is good for their study.
Cont
It was found that 24% of people giving first

preference to user friendly feature,14% of people
giving first preference to Strong Facility
feature,32% of people giving first preference to
Study Material feature,14% of people giving first
preference to Time Management feature and16%
of people giving first preference to Test Series
feature.
It was found that 35% of people said they know
about JeetoBharat and 65% of people said they
are not aware of JeetoBharat.
Cont
It was found that 22% of people said that they

came to know about the product through TV ad and
31% of people said they came to know about the
product through News paper advertisement.
It was found that 61% Of respondents suggested
that through advertisement company can increase
awareness.
It was found that 78% Of respondents said
installment offer is to be made by the company is
beneficial for them and 22%Of respondents said
they dont need any installment offer.
Cont.
It was found that 88% of respondents suggested

that making promotion through the social media is
helpful for the company and 12% of respondents
said that making promotion through the social
media is not so helpful for the company.
It was found that 52% of people said endorsement
by the celebrity will affect their purchasing decision.
And 48% of people said endorsement by the
celebrity will not affect their purchasing decision.
It was found that 82% of respondents suggested
that punch line Creating Leaders of JeetoBharat
makes some identification for promotion.
Cont
It
was found that 68% of respondents

suggested that the Company will be benefited
by giving sponsorship to Ranji matches which
is held in Hubli-Dharwad region.
It was found that 17% of respondents
suggested to concentrate more on Online
coaching,34% of respondents suggested to
concentrate more on Classroom coaching,46%
of respondents suggested to concentrate on
both online as well as classroom coaching and
3%of respondent dont have any idea about it.
It was found that companys product is hardly
35% penetrated in twin city.
Suggestions
Company should make tie-ups with some smart

schools as well as some reputed colleges in twin
city.
They should do road shows which can make

promotion of their product.
They should distribute handouts and apply

holdings more in local market.
Instead of wasting money behind sponsoring

cricket math they should invest that money into
events which is held in twin city.
Cont.
Company should sponsor some of those events

where celebrities are part of that event.
Company should conduct a contest for college and

school students in twin city.

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Compete India E-Learning PVT, LTD

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Compete India E-Learning

India is a web based e-learning private

Monthly15 online subscriber purchase their

Title of the project

Penetration of companys product in

Objective of the study

know how Compete India created

Weakness: There are few employees in content development

Opportunities: They can diversify their business in competitive

Threats: There is very tough competition.

It was found that59% of respondents want to make

It was found that 24% of people giving first

It was found that 22% of people said that they

It was found that 88% of respondents suggested

was found that 68% of respondents

Company should make tie-ups with some smart

They should do road shows which can make

They should distribute handouts and apply

Instead of wasting money behind sponsoring

Company should sponsor some of those events

Company should conduct a contest for college and

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