16
16
16
Chapter Questions
What major types of marketing
intermediaries occupy this sector?
What marketing decisions do these
marketing intermediaries make?
What are the major trends with marketing
intermediaries?
16-2
Retailing
16-3
Specialty store
Department store
Supermarket
Convenience store
Discount store
Off-price retailer
Superstore
Catalog showroom
16-4
16-5
Nonstore Retailing
Direct selling
Direct marketing
Automatic vending
Buying service
16-6
16-7
16-8
Set goals
Choose the audience
16-10
Location Decision
General business districts
Regional shopping centers
Community shopping centers
Strip malls
Location within a larger store
16-11
16-12
Trends in Retailing
New retail forms and combinations
Growth of intertype competition
Competition between store-based and
non-store-based retailing
Growth of giant retailers
Decline of middle market retailers
Growing investment in technology
Global presence of major retailers
16-13
Wholesaling Functions
Transportation
Financing
Risk bearing
Market information
Management services
and counseling
16-14
Merchant
Full service
Limited service
Petroleum
Refrigerated Products
Concrete
16-15
16-16
16-17
16-18
Transportation Factors
Speed
Frequency
Dependability
Capability
Availability
Traceability
Cost
16-19