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Samsung

The document presents information about Samsung Group, which was founded in 1938 in South Korea. It is now the largest information technology company based on 2011 revenues. The presentation discusses Samsung's history, growth, subsidiaries, products, strategies and financial performance. It notes that Samsung started as a small trading company and noodle maker, but entered electronics in the late 1960s and has since become a global leader in smartphones, memory chips and other electronics through innovation, marketing and strategic acquisitions.

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75 views

Samsung

The document presents information about Samsung Group, which was founded in 1938 in South Korea. It is now the largest information technology company based on 2011 revenues. The presentation discusses Samsung's history, growth, subsidiaries, products, strategies and financial performance. It notes that Samsung started as a small trading company and noodle maker, but entered electronics in the late 1960s and has since become a global leader in smartphones, memory chips and other electronics through innovation, marketing and strategic acquisitions.

Uploaded by

ablbd
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation

on
Samsung Group

Presented by
Name

Roll no.

Md. Mehedy Hasan

150325

Md. Rakibul Islam

150326

Md. Ashraful Alam Tayan

150327

Monuj Kumar Das

150328

Introduction
Samsung was founded byLee Byung- Chullin
1938 as a trading company
South Korean company
Largest Information Technology company
measured by 2011 revenues
Assembly plantsand sales networks in 61
countries

Companys Values
We believe that living by strong values is the key to good
business. At Samsung, a rigorous code of conduct and these
core values are at the heart of every decision we make.
People
Excellence
Change
Integrity
Co-prosperity

Vision 2020

MISSION
To inspire the world with innovative
technologies, products and designs
that enrich peoples lives and
contribute to socially responsible
and sustainable future.

The Samsung Byeolpyo noodles logo,


used from late 1938 until replaced in 1958.

The Samsung Group logo, used from late


1969 until replaced in 1979

The Samsung Electronics logo, used from


late 1980 until replaced in 1992
The Samsung Group logo (three stars),
used from late 1980 until replaced in 1992

Samsung's current logo used since 1993.

Samsung in 1938 to 1970


started out as a small trading company with forty
employees located in Su-dong.
dealt in locally-grown groceries and made
noodles.
started a sugar refinery in 1954.
In the late 1960s, Samsung Group entered into
the electronics industry

Samsung in 1970 to 1990


In 1980, Samsung acquired the Gumi-based
Hanguk Jeonja Tongsin.
developed the telephone and fax manufacturing
systems.
began to invest heavily in research and
development.

Samsung in 1990 to 2000


started to rise as an international corporation .
two Petronas Towers in Malaysia.Taipei 101 in
Taiwan.
Burj Khalifa in United Arab Emirates.
became the largest producer of memory chips

Samsung in 2000 to 2015


opened a computer programming laboratory in
Warsaw, Poland .
focused on biopharmaceuticals.
became the world's largest mobile phone maker
by unit sales.
In June 2010, Samsung unveiled the Galaxy S

Subsidiaries of Samsung Group


Samsung Electronics
Samsung C&T Corporation
Samsung heavy industries
Samsung Life Insurance
Hanwha Techwin
Cheil Worldwide
Renault Samsung Motors
Samsung Fire & Marine Insurance
Samsung Commercial Vehicles

The Samsung headquarters

13

PRODUCTS OF SAMSUNG

Samsung Business Principles

Organizational Structure

Corporate structure of Samsung


group

Strategies of Samsung
Product Innovation
Pricing
Distribution
Advertising and Sales Promotion
Compliance Management Strategy
Samsung's strategy pressures competitors

Balance Sheet

Financial Highlights

Financial Highlights (contd.)

SWOT Analysis

Samsung Mobile Phones


Rough Beginning
Turning Point
The Global Market
Samsung Mobile Today

23

SAMSUNG OVERTAKES
NOKIA

Samsung in Bangladesh
established Samsung R&D Institute Bangladesh Ltd
in June, 2010
Offers different electronic products through different
distributors.

Thank You

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