Westin Hotels and Resorts: Operations of A Lifestyle Experience
Westin Hotels and Resorts: Operations of A Lifestyle Experience
Westin Hotels and Resorts: Operations of A Lifestyle Experience
Operations of a lifestyle
Experience
Kelompok 3 :
Melina
Margaretha
Rini Tri
Subekti
Overview
Westin
Timeline
Changing into
Westin Hotels
& Resorts
Introduce
celebrate
Westin
The firstwhen
th
birthday
WORKOUT
hotel to50
offer
powered
24-hour
Introduce
the room
by Reebok
Hotelservice
Type
Introduce
The
Gym
reservation
Western
Hotel, Inc
bed
PersonalHeavenly
voicesystem
was Born
mail service
Bed
Heavenly
Westins
Heavenly Bed
Exhibit 3
Bed
Westin launch a heavenly line of retail
products, the retail product of the heavenly
bed such as :
Exhibit 4
The Heavenly
Bath
The Heavenly
Bath
Retail
Product
The Heavenly
SPA
Heavenly Spa by
Westin offers
uplifting spa
experiences to
restore body and
soul.
Heavenly Dog
Bed
The Heavenly Dog
Bed introduced in
2003.
The Love Dog program
included a dogs bed,
dogs bowls and a
welcome kit.
At Westin we love dog,
no additional charge
for dogs staying at
Westin.
Westin consulted a
healthy food for dog to
ensure everything
completely pet-friendly
by the famous dog
whisperer cesar Milan.
Club
Westin
Workout
Westin unveiled its Westin
Workout powered by
Reebook in January 2003.
Westin Workout filled a
gap that Westin had
detected in a survey that
revealed that to 64% of
travelers hotel fitness
rooms seemed like an
afterthough
All Workout gear is provided
for healthy, responsible
adults.
The Market
Offering
Create Brand
experience
Exhibit 2a
Profile of Westin Relative to Competing
Brands as of December 2006 :
Exhibit 2B
RevPAR for Westins Competing
Brands, 1998-2006 :
Exhibit 7
Starwoods Brand Description :
Exhibit 8
J.D. Power and Associates Guest
Satisfaction Surveys, 2001-2006. Select
Upscale
Market
Hotel
Brandsaverage
year westin
hilton Segment
marriott omni
renaissanc
e
2001
100
102
107
104
106
100
2002
110
n/a
109
107
114
105
2003
802
784
817
818
823
793
2004
793
758
772
785
784
764
2005
782
770
782
801
796
773
2006
794
793
803
809
804
778
Analysis
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