Siemens CerberusEco in China
Siemens CerberusEco in China
Siemens CerberusEco in China
Group 3
Deepak Manchanda-Roll No-09
Md Harun Rasheed-Roll No-24
Nishant Kaul-Roll No-68
Pragati Baronia-Roll No-72
Case Background
Siemens AG,founded in 1856 has long history &pride
Other Segments
M2
Fewer features than M1 segment Euro 48 M estimated value
Price is 30-40% lower than premium M1 Segment.
Comply International certification
End user and Installer both are decision makers with more influence of Installer
MNCs with production unit in China.
M3
Largest Segment(Euro 130 M) with high growth rate.
Dominated by Local supplier with local products
Only comply to national Chinese standards
After sales service & AMC is not applicable in this segment
Installers are decision makers driven by price.
Go to Market Strategy in
Chinese Market
Development of new product under Siemens
Recommendations
Mathias should give Carsten a go ahead immediately
Thank You