Entrepreneurship - Business Model Canvas - Farm Tourism - V1
Entrepreneurship - Business Model Canvas - Farm Tourism - V1
Entrepreneurship - Business Model Canvas - Farm Tourism - V1
Farm Tourism
Farm Stay and Weekend Farming
(14020848010)
(14020848016)
(14020848017)
(14020848018)
(14020848021)
Business Idea
Idea is to make use of
present day high stress lifestyle in cities and
increased awareness of poisonous vegetables available in
market
Products/services offered
Farm stay cottages/tree houses.
Farm tours
Weekend farming
Harvesting
Sale of grow bags, saplings, seeds, pots etc
Eggs, milk, meat etc
Classes of different
cultivation styles, terrace farming etc
Customer Segments
Customer groups represent separate segments if:
their needs require and justify a distinct offer
they are reached through different Distribution Channels
they require different types of relationships
they are willing to pay for different aspects of the offer
Customer Relationship
Type of relationship we want to establish with each Customer Segment
Personal
Automated
Channels
Through which Channels do our Customer Segments want to be
reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient? How are we integrating them with
customer routines?
Value Propositions
What value do we deliver to the customer?
Which one of our customers problems are we helping to solve?
Which customer needs are we satisfying?
What bundles of products and services are we offering to each
Customer Segment?
Getaway
Learning (Survival skills, Nature, Rural Life)
Workout
Farming 101(Crop seasons, Practices, Poultry/Cattle)
Key Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Contracts with farmers/farm owners
Develop & Maintain accommodations
Plan trips for customers
Market awareness (Promotion)
Market Watch (Competitors)
Key Resources
Every business model requires Key Resources.
These resources allow an enterprise to create and offer a Value
Proposition, reach markets, maintain relationships with Customer
Segments, and earn revenues.
Location
The market advantage that farmers felt they had in terms of their
location included:
Proximity to heritage attractions
Proximity to outdoor activities
Heritage sites on the land:
Views
National Park locations
Commercial goods
The farm itself
Farm land and buildings
The farm family and their service
Key Resources
Key Partnership
Farmers:
Farmers are connected in clusters through consolidators.
Through Seed Suppliers
Through Equipment Suppliers
Through Department of Agriculture & Horticulture
Through student projects
MSME Firms (Food Processing Industries)
Research Scholars will help us identifying Potential Resources.
Agricultural Universities:
Cornell University Scheduled to have 30 days Farm Visit in India
(TamilNadu, Hyderabad, Karnataka) : Recognition , World Class
Best Practices Sharing,
IICPT (Indian Institute of Crop Processing Technology) (conducting
studies on crop yield, maintenance to have maximum output in
Value added products)
Key Partnership
Organic Products Promoters:
For Recognition & Reach
Key Partnership
Government Bodies
Department of Agriculture Cooperation & Farmers
Welfare
National Horticulture Scheme
NGOs
Community Institutions
Tourism Industry
Producer Groups
Cost Structure
Costs to be incurred to operate a business model
Revenue Stream
Represents the cash a company generates from each Customer
Segment (costs must be subtracted from revenues to create
earnings).
If customers comprise the heart of a business model, Revenue Streams are
its arteries. A company must ask itself, For what value is each Customer
Segment truly willing to pay? Successfully answering that question allows
the firm to generate one or more Revenue Streams from each Customer
Segment. Each Revenue Stream may have different pricing mechanisms,
such as fixed list prices, bargaining, auctioning, market dependent, volume
dependent, or yield management.
A business model can involve two different types of Revenue Streams:
Thank You