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Oberoi

The Oberoi Group operates 30 hotels under the luxury 'Oberoi' and five-star 'Trident' brands in six countries. It was founded in 1934. In addition to hotels, the Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. The document then outlines the Group's mission, vision, strengths, product portfolio, market scope, strategy, leadership, organizational structure, work culture, and best practices which focus on exceptional customer service and staff development.

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Rahul Singh Baghel
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792 views

Oberoi

The Oberoi Group operates 30 hotels under the luxury 'Oberoi' and five-star 'Trident' brands in six countries. It was founded in 1934. In addition to hotels, the Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. The document then outlines the Group's mission, vision, strengths, product portfolio, market scope, strategy, leadership, organizational structure, work culture, and best practices which focus on exceptional customer service and staff development.

Uploaded by

Rahul Singh Baghel
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Oberoi and Trident Hotels

The Oberoi Group, founded in


1934, operates 30 hotels.
The Group has presence in six
countries under the luxury
'Oberoi' and five-star 'Trident'
brand.
The Group is also engaged in
flight catering, airport
restaurants, travel and tour
services, car rentals, project
management and corporate
air charters.

GOALS
Conduct which is of the highest ethical standards
Conduct which builds and maintains teamwork
Conduct which puts the customer first, the Company
second and the self last.

VISION
We see an organisation which aims at leadership in the
hospitality industry by understanding its guests; and
designing and delivering products and services which
enable it to exceed their expectations

THE OBEROI GROUP - MISSION

Our Guests: We are committed to meeting and exceeding the


expectations of our guests through our unremitting dedication to every
aspect of service.
Our People: We are committed to the growth, development and
welfare of our people upon whom we rely to make this happen.
Our Distinctiveness: Together, we shall continue the Oberoi tradition
of pioneering in the hospitality industry, striving for unsurpassed
excellence in high-potential locations all the way from the Middle East
to the Asia-Pacific.
Our Shareholders: As a result, we will create extraordinary value for
our shareholders.

Strengths

Structure: flat, decentralized structure.


Skills: diverse range of service skillswithin management and staff.
Style: strong, participative culture.
Staff: specialized and experienced staff that are motivated and highly
skilled. A well trained team who are proud of their hotel and respect and
promote the brand values.
Shared Values: clear and well communicated.
Brand Strength: brand values well represented engendering brand loyalty
amongst existing and new guests.
Reputation: a strong reputation within the local market and corporate and
travel trade markets forreliability, exemplary service and quality.

Product portfolio
The Oberoi Hotels, India, is representative of the five star brand within
the 'Exclusive Business Hotels of the World' group.
The Oberoi properties are renowned for their convenient and strategic
locations within major cities throughout the country.
The Oberoi Hotels, India has 127 exclusive rooms and is targeting
corporate guests with a 2 to3night stay requirement.
Target business segments include the IT sector, due to the proximity of
the property to Gurgaon and Noida the IT HUB of India.
Market Scope
Market Needs: The Oberoi Hotels offers value and
benefits to their clients, over and above the
standardoffacilities.
They seek to provide their guests withan exemplary
personal service, and level ofrecognition that they
have come to rely upon.
They provide their guest with a luxurious, relaxed
environment within which to conduct theirbusiness.
An environment which they cannot find at their larger,
more impersonal competitors.

Strategy

Established differentiation strategy.


Their marketing strategy's objective is to communicate the unique set of
services that they offer to discern hotel guests.
They attempt to direct the focus of their guests to the issues of quality and
value for the money supposed to simply the bottom line costs associated
with their stay.
Their marketing strategy allows themto communicate about brand values,
develop close working relationships with their customers and suppliers and
to identify the needs of their guests in an effective manner.
Continued differentiation and growth are two goals they have set for them.
Growth will take place by targeting new areas of business within both local
and national communities.

Leadership

Raj Bahadur Mohan Singh Oberoi

P.R.S. Oberoi

Founder Chairman-The Oberoi Group

Executive Chairman

Organizational structure

Mr. Prithviraj Singh Oberoi Designation: Executive Chairman


Mr. Shib Sanker Mukherji Designation: Executive Vice Chairman
Mr. Vikramjit Singh Oberoi Designation: Managing Director and Chief
Executive Officer
Mr. Arjun Singh Oberoi Designation: Managing Director Development
Mr. Santosh Kumar Dasgupta Designation:Independent Director
Mrs. Nita Mukesh Ambani Designation: Non-Executive Director

Work Culture

Life at The Oberoi Group: Every Oberoi employee strives to provide the best
service at all times. It is this culture that sets us apart from our competitors. The
qualities that make us stand out in what has become a crowded service industry
are numerous.

Fun at work: We consider creating and organizing fun events for our teams round
the year a priority, some of the activities we plan for our teams.

Team Forums: We have a participative culture with an open door policy. Managers
can always be approached by their teams for any support. We have a culture of
cross functional collaboration where teams of all departments work together with
camaraderie.

Reward and recognition: The Oberoi Group takes pride in having the best service
professionals in the industry. We know that it has taken dedication and hard work
from our employees to make our company what it is today. Through the year we
stimulate and reward exceptional performance that best exemplifies great
service.

Best Practises

In this regard, The Oberoi Centre of Learning and Development


(OCLD) has been recognized as one of the best hotel learning
institutions in the country, known for its strong focus on
operational training to build Oberoi hoteliers for the future,
Our on-boarding program comprises of an intensive review of
our core values, the company culture, hotel operations and guest
standards. This is further reinforced with our learning and
development opportunities, and a commitment to career
growth,

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