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    Presentation ON Continental Biscuits Limited (CBL)

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    sabihuddin
    Continental Biscuits Limited (CBL) is a Pakistani biscuit manufacturer established in 1984 as a joint venture with a French company. It has grown to 30% market share and 5000 employees. The presentation discusses CBL's vision, mission, brands, strengths/weaknesses, opportunities/threats, competitors like EBM and strategies. CBL aims to be the preferred biscuit company in Pakistan through quality products, innovation and motivated employees while facing competition and varying consumer preferences.

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    Presentation ON Continental Biscuits Limited (CBL)

    Uploaded by

    sabihuddin
    100 views12 pages
    Continental Biscuits Limited (CBL) is a Pakistani biscuit manufacturer established in 1984 as a joint venture with a French company. It has grown to 30% market share and 5000 employees. The presentation discusses CBL's vision, mission, brands, strengths/weaknesses, opportunities/threats, competitors like EBM and strategies. CBL aims to be the preferred biscuit company in Pakistan through quality products, innovation and motivated employees while facing competition and varying consumer preferences.

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    Continental Biscuits Limited (CBL) is a Pakistani biscuit manufacturer established in 1984 as a joint venture with a French company. It has grown to 30% market share and 5000 employees. The presentation discusses CBL's vision, mission, brands, strengths/weaknesses, opportunities/threats, competitors like EBM and strategies. CBL aims to be the preferred biscuit company in Pakistan through quality products, innovation and motivated employees while facing competition and varying consumer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    100 views12 pages

    Presentation ON Continental Biscuits Limited (CBL)

    Uploaded by

    sabihuddin
    Continental Biscuits Limited (CBL) is a Pakistani biscuit manufacturer established in 1984 as a joint venture with a French company. It has grown to 30% market share and 5000 employees. The presentation discusses CBL's vision, mission, brands, strengths/weaknesses, opportunities/threats, competitors like EBM and strategies. CBL aims to be the preferred biscuit company in Pakistan through quality products, innovation and motivated employees while facing competition and varying consumer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    PRESENTATION

    ON
    CONTINENTAL BISCUITS LIMITED
    (CBL)
    Presented By: Muhammad Azeem Qureshi (BEM-35032)
    Presented To: Sir Shoaib Ahmed
    At: Institute of Business & Technology (IBT)
    (Nazimabad Campus)

    HISTORICAL
    BACKGROUND
    Established in 1984.
    Operations started in September 1986
    with an
    initial strength of 200 employees.
    Joint venture with Gnral Biscuits, the
    global
    manufacturers of the LU range.
    Subsequently acquired by the Danone
    Group,the French food giants.
    In 2007 Danone sold their biscuits
    category to Kraft Foods of USA.
    30 % Market Share, 5000 employees.

    VISION
    CBL will become Pakistan's most preferred biscuit company by
    developing powerful consumer-loved local and global brands,
    maintaining world class manufacturing and quality standards,
    having superior quality and motivated employees and
    maximizing shareholder returns.

    MISSION
    To be a market leader in Pakistan Biscuit Industry in the next 5
    years, ensuring every second biscuit consumed is proudly
    made by CBL.

    BRAND PORTFOLIO
    TUCK

    Bakeri Classic

    Prince Chocolate

    Gala

    Candi

    Zeera Plus

    Tiger

    Wheatable

    5050

    STRENGTHS
    Innovation
    Outstanding portfolio
    (plain biscuits, cream variants, crackers and ingredients
    based)
    Technological Advancement
    ISO 9001, 14001 and OHSAS 18001 certified
    Product Quality & Strong Distribution Network
    A well implemented offensive strategy

    WEAKNESSES

    Distant Production Facility (Located in Sukkur)

    Vague impression in customer s mind about


    Lefvre Utile (LU)
    and Continental Biscuits.

    Lesser International Exposer (6-8 % of total


    Business)

    Poor Marketing of Some Brands.

    Lack of differentiation of Some brands.

    OPPORTUNITIES

    New emerging segments

    Changing preferences of buyers

    Varying consumption patters of consumers.

    Increasing population

    More concentration on Youth Segment.

    Upgraded Technology

    THREATS

    Severe competition from EBM in terms of packaging,


    branding & advertising.

    Varying consumer preferences.

    Availability of various local and foreign brands.

    COMPETITORS ANALYSIS
    EBM (UNDER BRAND NAME OF PEAK
    FREANS)

    Pioneer in the Industry (Established in


    1965)
    Market Leader
    Variety of Products
    39% Market Share
    ISMAIL INDUSTRIES (UNDER BRAND NAME OF
    BISCONY AND CANDY LAND)

    Established in 1989
    Variety of Products
    SANHA (South African National Halal Authority) which is the
    most authentic certification for Halal products around the
    world.
    Competitive prices and customized packaging
    16% Market Share

    COMPETITORS ANALYSIS
    ASIAN FOOD INDUSTRIES (AFI) UNDER BRAND NAME OF
    MAIFAIR

    Established in 1969
    Variety of Products (Confectionary & Biscuits)
    3% Market Share

    UNBRANDED (CLONERS AND IMITATORS)

    Located in remote areas of Sindh and Punjab


    Lower quality, safe from any taxes, no code of
    conduct
    8% Market Share

    CRITICAL ANALYSIS

    Strong Market-Challenger Strategy by duplicating


    Sooper in the name of Bakery with 3 variants
    and one additional sub-brand.

    Successfully breaking competitive edge Difficult to


    duplicate.

    Failing to achieve Superior to competitor.

    Encirclement attack (attacking market leader from


    various fronts)

    EBM initiated bypass attack and launched Cheers.

    CONCLUSION

    Continental Biscuit s Limited (CBL) is the second


    largest biscuit manufacturing company .

    Various brands to cater different market segments.

    Enough potential to become market leader.

    Avoid imitating & go for innovation to create a


    better customer perception.

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