5 MINUTES WITH

YOTEL

13 George Street
London W1U 3QJ
[email protected]
yotel.com

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INTRODUCING THE WORLDS MOST
RADICAL HOTEL
A FIRST CLASS
HOTEL
EXPERIENCE AT
YOTEL was created by YO! Founder Simon Woodroffe and

AN
YOTEL CEO Gerard Greene.

Translating the language of luxury airline travel and Japanese influence

into a small but luxurious cabin, YOTELs effi cient design generates
up to 50% more rooms on any given site and therefore more

AFFORDABLE
revenue compared to other hotels.

YOTEL opened its first two in-terminal Airport hotels during 2007 at
the UKs largest airports, Heathrow and Gatwick, followed in 2008 by
Amsterdam Airport Schiphol.

PRICE
YOTEL New York, its first City centre hotel with 669 cabins and
20,000sqft of exciting and transformational public spaces opened in June
2011. Just two blocks west of Times Square at W42nd and Tenth Avenue,
the flagship YOTEL New York was the largest hotel to open in New York
in 2011 and in 2012 achieved LEED certified GOLD status. YOTEL worked
with one of New Yorks largest developers, Related, as well as designers
Rockwell Group in collaboration with Softroom of London to develop the
New York project which was part of a $1 billion mixed use development.
YOTEL New York continues to prove that affordable luxury is the
future of the hotel industry.
Yotel could be one of the most innovative

THE IPOD OF
additions to the tourist industry since
the budget airlines.

The Daily
Mail

THE HOTEL
INDUSTRY
Each new YOTEL whether airport or city will push the
core brand values further, being visionary,
adaptable, and unique from competitors in
location and presentation.

We like to talk about using space smartly, YOTELs

cabins are beautifully designed, flexible spaces suited
to individual needs in which guests can refresh,
relax, connect and sleep.

The brand off ers a range of cabin types to suit

every space and every customer, whether
city or airport.

YOTELs public spaces are a series of optional inter-

connecting spaces that are flexible and
transformable to suit the mood, the occasion, the
meeting or the event.
COOL, CALM
AND
CONNECTED
To gain effi ciency, YOTEL uses airline style self-
service check-in kiosks that facilitate automated
check in and out.

Mission Control desks, (a futuristic version of a

concierge desk) are a one stop shop manned by YOTEL
crew 24/7, and flexible public entertainment spaces are
designed to be innovative social spaces to enhance guest
experience.

Workstations are available for guests to catch up on

email or surf the web and printing for boarding passes and
tickets and small documents is free of charge.

YOTELs answer to the traditionally expensive and poor

hotel room service is to have a Galley (kitchenette
with refrigerator and microwave) on each floor with
complimentary hot drinks, filtered water and ice.
Every day at breakfast time in one of the public spaces
guests enjoy complimentary tea, coff ee and muffi ns.

It goes without saying, WiFi is superfast and free to

use
throughout all hotel areas.

This unique development model allows YOTEL to deliver

first class service while maximizing returns to
investors.
OUR
CABINS
CITY
A smartly designed flexible
space, 170sqft/15.8sqm.

Moving bed that converts to a couch at the

Techno wall with flat screen TV,
iPod/MP3 connectivity and multi power
points
Work desk with multi power points

PREMIUM
touch of a button with handmade organic Laptop safe
mattress
Super silent heating and ventilating unit
En-suite bathroom with monsoon rain
shower, all over body wash, heated towel rail Floor to ceiling windows
and de-misting mirror

toile
monsoo t
hangi wor n
ng queen k showe
space
convertible des r
/ k
storag bed
e
Yotel is simply giving travellers what they
hangi
under bed vanity ng want; people are bored with drab look-alike
storage unit space chains, cubbyhole-size urban hotel rooms
/hand /
technowall / flat basin storag
and grimy bed-and-breakfasts.
screen TV e
New York
Times
OUR CABINS
AIRPORT
PREMIUM
These cabins can come with or
without windows, they are
100sqft/9.3sqm.
Moving beds that convert to a couch at the
Techno wall with flat screen TV,
iPod connectivity and multi power
points
Pull up work desk with multi power
touch of a button with handmade organic
mattresses points

En-suite bathroom with monsoon rain Super silent heating and ventilating
shower and all over body wash and units
de misting mirrors

storag
monsoo e
n
shower

2m x 1.3m windo
convertible w out
bed to
toile
t corridor

under bed
storage
hand
pull up work
basi
desk flat
n
screen TV
THE EXTRA FACTOR
At YOTEL City locations in addition to our Premium cabins
12 10 21 1 we also have
technowal vanit
l monsoo y toilet
n

6 6 x 5
queen
shower
CORNER VIEW CABINS
With dual aspect floor to ceiling windows and
convertibl
e bed
hanging

extra floor space at 273sqft/25sqm.

/storage
space

work
des
k

FIRST CABINS
336sqft/31sqm cabins with king beds and lounge
seating areas, some have outside private terraces
and hot tubs!

VIP 2-CABIN SUITES

Besides amazing 180 degree views from floor to
ceiling windows our 1,100sqft/102sqm VIPs come
with; a cabin with rotating king sized bed,
billiard/boardroom table, kitchenette and indoor
fireplace.

hot tub
terrace

rotatin tv
g terrac
bed e

tv

fireplac
monsoo
e
n
wor
shower 39 k
bat 4 des
h k
billards /
28
board
table
monsoon pull
out
shower sofa kitchenett
bed e
OUR SPACES
Our public spaces are a series of flexible, transformable
zones designed for YOTELs unique guest demographic
young at heart, highly educated, tech savvy, urban
individuals who enjoy variety, new experiences,
meeting new people and having fun. The spaces are a
destination for socializing, networking, events, parties
and meetings. Our unique spaces make YOTEL the
place to be and be seen.

Throughout the spaces we run a series of events and

activations on an on-going basis that create buzz and
opportunities for PR as well as rich content for the
website and social media channels. Our brand
and event partnership programmes are based on
fashion and retail, technology, art and creativity that
reflect the YOTEL brand.

Depending on space availability, location and

demographic, new developments can contain all or
just the core elements of our public space, Club
Lounge and cabins. a gym and an outdoor terrace.

YOTEL Times Square was the largest hotel opening in

New York in 2011, a bold statement from a young brand.
Before YOTEL just 300 hotel rooms were planned for
the site, however, together with the developer, Related,
Turning the hotel world upside down with
YOTEL designed a hotel with 669 rooms, a dramatically style, convenience and cool the New York
more effi cient development. property has already become a midtown
entertainment anchor.

Daily News
WORK, REST & PLAY
CLUB LOUNGE
Start your day early with breakfast here and then meet up with colleagues or clients to talk
business over coffee or a light lunch. The lounge provides flexible and informal meeting areas.

CLUB CABINS
These cabins surround the lounge and bar and are rentable for a few hours or a full day or night
and are perfect for business or leisure. They have a flat screen LCD TV that can be connected for a
presentation and a coff ee table that converts to a board table.

STUDIO & BOARDROOM

Studio is designed to be a fully flexible space that can be used for a number of different functions
and events. Informal meetings, talks and seminars during the daytime and at night this space
transforms into whatever youd like it to be, a cinema or a party venue.

DOJO RESTAURANT
Dojo is the Japanese name for a performance space, this social restaurant allows guests to sit and
chat with friends on the large banquette tables or dine on the communal central platform area.
Its unique design means the tables lower into the floor space hydraulically to create a
performance space.

GYM
Our gyms are ideal for busy travellers, they are equipped with Technogym ellipticals, treadmills,
bikes, a rowing machine and weights.
Step outside onto the 7,000 sqft terrace for a
relaxing drink and impressive views across
the Big Apple. Laid-back daytime drinking on
comfortable seating transforms into a sultry
lounge bar by night. The bar itself straddles
the inside and the outside of the glass faade
and enjoys a great uptown view. Enjoy a lazy
brunch on the terrace at the weekends.
A DIGITAL BRAND
ULTILISING AN
ONLINE
Encouraging the continued growth of direct
business is a key part of our distribution

BUSINESS MODEL
strategy, to include:
Signifi cant on-going investment into our owned and
managed booking engine both for Airport (hourly) and
City. Along with a high level SEO/SEM web strategy.
40% of our revenue to be direct. Its currently over 30%.
We are mobile, ahead of the game in our comp set
with mobile booking sites already launched and YOTEL
city and airport apps available through itunes, on
blackberry and android devices.
Despite being a young brand, YOTEL New York ranks in
the top 10% of all New York hotels on review sites.
Strong social media presence with a very
high engagement level.
On-going on and offl ine PR coverage sustainable through
YOTELs ability to secure high profile media placements,
cultural calendar of events and brand partnership/
placement opportunities in TV and print publications.
YOTELs customer and target market is heavily biased
towards generation X and Y (poised to become the
worlds biggest consumer group). YOTEL is targeting the
tech savvy, new breed of independent, value
conscious, no frills traveller for the 21st century.
A
PROVEN
CONCEP
YOTEL New York has proved that affordable luxury is
the future of the lodging industry. In its first full year
of operation delivering an occupancy of 85% and an
ADR of upwards of $200 driving a GOP conversion of

T
close to 48%. (BTW - we only have 150 employees for
a 669-key hotel in Times Square).
The airport hotels trade at RevPAR penetrations to
their competitive sets of between 150% and 250%.
The YOTEL brand pulls demand from four star
boutique, three star design and limited
service hotels alike.
YOTEL has corporate accounts with the biggest names
in technology, media, fashion, airlines and fi nance.
In its opening year the hotel featured in more than
3,000 publications and appears regularly on news and
entertainment TV channels in the US.
YOTELs reputation for excellence in design and
technology has earned the hotel many
prestigious Awards for innovation & design: Travel
The spectacular Yotel New York
Weekly Magellan Awards, Worldwide Hospitality
is a hotel in miniature with
Awards, Boutique Design Awards, HSAMI Adrian
bigger than average views.
Awards, Design Week and Hospitality Awards.
The Sunday
Express
WE ARE GREEN....
We simply want to do our bit in trying to make our
business and the way we do business as sustainable
and environmentally friendly as possible, while also
giving a little bit back to our community and the people
we share this planet with. We believe what is good for
the planet also tends to be pretty good for people.

We are proud to say that in September 2012 we were

awarded LEED Gold certification, by the U.S.
Green Building Council, for demonstrating
remarkable green building leadership when
constructing and operating our hotel in New York.
We are the only hotel in New York in our set to
obtain the gold status.

To ensure YOTEL continues to grow as a company that

is considered an environmentally friendly business,
we are making green and sustainable policies part of
our brand standards. We have a crew champion in all
our hotels that encourage their teams to continue to
improve our sustainability record.
DEVELOPME
NT
CRITERIA
We are looking for sites across the
globethe
fulfil which
criteria:
LOCATION
following
FACILITIES
Our premium city cabin, measuring just
170 sqft/15.8 sqm, is our core product
DEVELOPMENT METHODS
New build or conversion

and
YOTEL is an urban brand and suited to should be used wherever possible within new
OPERATING AGREEMENTS
densely populated central locations developments The opportunity can be fee simple, lease/
In major cities, areas of fashion, design, We have a range of room types we can deploy management contract or territorial franchise.
technology and creativity are to maximise the use of challenging floor The focus of our expansion plan is on
preferable plates from a 100 sqft (9.3 sqm) windowless securing management contracts worldwide
Areas of high animation (ie lots of activity room to our 1,100 sqft (102 sqm) VIP room
from restaurants, bars, cafes, shops, etc) and Our 170 sqft/15.8 sqm bunk room is
close to major companies are ideal interchangeable with the city premium
INDICATIVE DEVELOPMENT
SCALE
cabin due to its size, but also achieves strong COST
revenue levels through flexibility
Our corner cabins achieve a strong revenue The cost will be dictated by the development
The YOTEL city product has a GIA of 250-350
per sqm and should be maximised on method and location specifics, in the UK we
sqft (approx. 23-33 sqm) per key for a new
sites where a view can be effectively are between 70k to 80k and in the US from
build development project
engineered into the development $130 to $150K per key.
YOTEL is looking for sites from a minimum of
approximately 50,000 to 150,000 sqft (4,650 to Our developments will also include a range of
13,950 sqm) and beyond our signature public spaces, such as Ground
Control, Mission Control and Club Lounge,
with a75%/25% front of house/back of
house split
 FLEXIBLE BY
GROUN
D
luggage
club / lost
lounge property
office kitche

DESIGN
s n
mission control /
lobby
office
s

LEVEL 2 -
8
plan securit mis Our indicative layouts of a typical YOTEL illustrate the effi cient use of space and well-considered
plan
t y c housekeepin
t operational
accessibl flow.
premium These
premium plans
premium illustrate
premium premium a 178 cabin
premium premium scheme on a premium
premium premium floor plate
premium of just premium
premium 8,870sqft/825sqm.
accessibl
g e premium e

LEVEL
1
w accessibl premium premium premium premium premium premium premium premium premium accessible
house
c e keeping
office welfar studiy studiy
s e o o
w cabin
c s

LEVEL
9
first first first first first first
gy class class class class class class
accessible
plan IT storag back m terrac
t e of e
house

GROUND AREA AREA LEVEL 1 AREA AREA

M2 FT2 M2 FT2 VIP
FRONT OF HOUSE 325 3500 FRONT OF suite premium premium premium premium premium premium premium premium house accessible
HOUSE 14 1500 keeping
LOBBY & CLUB 290 3120
LOUNGE WCS 35 380 STUDIYO 0 380
GYM 35 380
TOTAL FOH 325 3500 TOTAL FOH 210 2260
35
WC
S LEVEL 2 - 8 AREA AREA LEVEL 9 AREA AREA
BACK OF HOUSE M2 FT2 M2 FT2
23 CITY PREMIUM ROOMS 17 183 8 CITY PREMIUM ROOMS 17 183
@ 23 247 @ 23 247
4 UA ROOMS @ 2 UA ROOMS @ 34 365
LUGGAGE / LOST PROPERTY 20 215 BACK OF HOUSE 51 5560
6 FIRST CLASS @ 115 1240
TOTAL 27 ROOMS 7
1 VIP SUITE @ 50 5560
BACK OF 1 19
HOUSE 8 5 TOTAL 17 ROOMS 1
HOUSEKEEPING 60 645 OFFICE 195 2100 BACK OF 1 19
CIRCULATION & 14 1560
SERVICES 5 HOUSE 8 5
CIRCULATION 11 118 CIRCULATION 13 1450
TOTAL FLOOR 680 7310 CIRCULATION & 14 1560
0 0 5
SECURITY 25 270 IT 25 270 AREA M2 FT2 SERVICES 5
TOTAL FLOOR 825 8870 TOTAL FLOOR 825 8870 TOTAL FLOOR 680 7310
AREA M2 FT2 AREA M2 FT2 AREA M2 FT2
OFFICES 105 1130 CREW 70 750
 AWARDS
TARGET CITIES 2012 - AWARDED YOTEL NEW YORK LEED GOLD 2011 - WORLDWIDE HOSPITALITY AWARDS
CERTIFICATION Celebrates industry innovation for hotels.
If you can fulfil all the development criteria in one of our target Winner - Innovative Concept for YOTEL New York
Awarded LEED Gold certification by the U.S. Green
cities, as detailed below, then we would love to hear from you! Building Council and verified by the Green Building
Certification Institute (GBCI). LEED is the nations 2011 - TRAVEL WEEKLY MAGELLAN AWARDS
preeminent program for the design, construction Honouring the best in travel and design.
and operation of high performance green buildings. Best Room Design, YOTEL New York
EUROPE Helsinki Mumbai AUSTRA
Moscow* Delhi Best Restaurant Design, DOHYO Restaurant and
London LIA 2012 - HOSPITALITY DESIGN AWARDS
Honouring the achievements of superior design and Bar, YOTEL New York
Manchester St Sydney* architecture.
Edinburgh Petersbu AFRICA Melbourne* Winner - Best Mid-Range/Economy
Aberdeen rg Kiev Cairo Brisbane* Guestroom, YOTEL New York 2009 - BUSINESS TRAVEL WORLD AWARDS
Organised by Business Travel World magazine,
Amsterdam* NORTH Marrakech Perth* Winner - Mid-Range Economy Hotel, YOTEL
were founded to refl ect the industry and celebrate
AMERICA Johannesburg New York
Paris* Key excellence within it.
Barcelona New York* Cape Town *Airport & City 2012 - DESIGN WEEK AWARDS Winner - Business Accommodation
Madrid* San Francisco Honouring the quality of innovation and creativity in
design.
Berlin Boston SOUTH/CENT
Winner - Hospitality and Workplace Interiors award, 2008 - SCHIPHOL CONSUMERS AWARD
Dusseldorf Atlanta* RAL
Rockwell/Softroom and YOTEL New York Most innovative new addition to the airport - YOTEL
Frankfurt* Chicago* AMERICA Finalist - GBH for design of YOTEL New Yorks Amsterdam Schiphol Airport
Munich Washington DC Rio de Janeiro signage
Hamburg Los Angeles* Sao Paulo*
Oslo Miami Buenos Aires 2007 - SLEEPER MAGAZINE
2011 - BOUTIQUE DESIGN AWARDS
Lisbon San Diego Santiago Innovation Award - YOTEL Airports
Honouring the best and brightest hotel spa,
Brussels Philadelphia Bogota restaurant, nightclub designs.
Geneva Oahu Lima Coolest use of Technology for YOBOT
2005 - WORLDWIDE HOSPITALITY AWARDS
Zurich Toronto Mexico City
2011 - HSMAI ADRIAN AWARDS Innovative concept in hotel lodging - YOTEL design
Stockholm Vancouver MIDDLE Honouring achievements in advertising, PR and digital concept
Copenhagen ASIA EAST marketing in the travel industry.
Dubai* Design Week Awards
Rome Singapore* DKC, YOTELs PR agency, won the Gold Award for Best
Hotel Opening, YOTEL New York Hospitality environments - YOTEL design concept
Milan Hong Kong* Abu Dhabi
Vienna Beijing* Riyadh 2011 - GOLD KEY AWARDS
Istanbul Shanghai* Jeddah Honouring excellence in hospitality design.

Tokyo* Doha Finalist for ICON IN DESIGN in 4 categories: Urban

Prague
Hotel, Suite, Room and Lobby/Reception Area
Warsaw Seoul
OUR PARTNERS
IFA HOTELS & RESORTS (IFA HR)
Renowned for pushing the boundaries As many of IFA HRs projects move from IFA HR continues to have a positive outlook
within the hotel industry, IFA HR construction to completion, the company is on the current market and aims to realise,
acquired a majority shareholding in providing strategic direction for its operational on behalf of its clients and investors, the
November 2005 and is committed to assets and expanding its portfolio within companys goal to be the leader in developing
growing YOTEL on a global scale. the hospitality industry through IFA Hotel specialised mixed-use hotel and tourism resort
Investments (IHI). projects and luxury leisure services
Listed for several years on both the Kuwait throughout the Middle East, Europe, Africa,
and Johannesburg stock exchanges, IFA Hotels IFA HI encompasses and leads IFA HRs the Indian Ocean, Asia and North America.
& Resorts has a decades long track-record for operational asset portfolio on a worldwide
building stunning and successful residential scale. The portfolio includes hotels, hotel
and resort developments across the world - condominiums, commercial, retail and food
from Portugal to Pattaya. In totality, the and beverage ventures. IFA Hotel Investments
publicly listed company has more than 40 also oversees the IFA Collection, which
five-star calibre projects across the Middle manages the companys private residence
East, Europe, Africa, the Indian Ocean, Asia clubs, vacation clubs and lifestyle ownership
and North America. products.

The current focus of IFA HR is two-fold. Firstly, Many of IFA HRs strategic partners are now
to maintain its core businesses in existing involved in the operation of the companys
markets by delivering superior products to completed developments. Their strong brands
customers; and, secondly, to drive expansion and expertise continue to add value to IFA HRs
across developed markets by leveraging YOTEL. portfolio by ensuring its customers enjoy a
In addition, IFA HR will continue to evaluate truly Living la carte experience one which
emerging markets for strategic acquisitions offers an unlimited choice of five-star products
and partnerships that diversify and expand its across a range of asset classes in destinations
existing portfolio in the Middle East, Europe, the world over.
Africa, the Indian Ocean, Asia and North
America.