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    Start Your Business

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    SiThu
    The document provides guidance on starting a business through a 10 chapter manual called "Start Your Business". It outlines the objectives of developing a concrete business idea and bankable business plan. Each chapter covers topics important for starting a business such as developing a marketing plan, choosing an business structure, hiring staff, legal responsibilities, costing products/services, financial planning, startup capital, and finally starting the business. The document emphasizes understanding customer needs, conducting market research, and ensuring the business fulfills an unmet need in the market.

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    Start Your Business

    Uploaded by

    SiThu
    43 views21 pages
    The document provides guidance on starting a business through a 10 chapter manual called "Start Your Business". It outlines the objectives of developing a concrete business idea and bankable business plan. Each chapter covers topics important for starting a business such as developing a marketing plan, choosing an business structure, hiring staff, legal responsibilities, costing products/services, financial planning, startup capital, and finally starting the business. The document emphasizes understanding customer needs, conducting market research, and ensuring the business fulfills an unmet need in the market.

    Original Description:

    SYB

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    The document provides guidance on starting a business through a 10 chapter manual called "Start Your Business". It outlines the objectives of developing a concrete business idea and bankable business plan. Each chapter covers topics important for starting a business such as developing a marketing plan, choosing an business structure, hiring staff, legal responsibilities, costing products/services, financial planning, startup capital, and finally starting the business. The document emphasizes understanding customer needs, conducting market research, and ensuring the business fulfills an unmet need in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    43 views21 pages

    Start Your Business

    Uploaded by

    SiThu
    The document provides guidance on starting a business through a 10 chapter manual called "Start Your Business". It outlines the objectives of developing a concrete business idea and bankable business plan. Each chapter covers topics important for starting a business such as developing a marketing plan, choosing an business structure, hiring staff, legal responsibilities, costing products/services, financial planning, startup capital, and finally starting the business. The document emphasizes understanding customer needs, conducting market research, and ensuring the business fulfills an unmet need in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 21

    START YOUR BUSINESS (SYB)

    List of Business Best Business Idea


    Ideas

    Business Plan
    S Y B Objective
    To enable potential entrepreneurs with a
    concrete business idea to develop
    a bankable business plan
    START YOUR BUSINESS Manual

    10 Chapters
    1: The Business Plan
    2: Marketing Plan
    3: Form of Business
    4: Staf
    5: Legal Responsibilities and Insurance
    6: Costing Your Products and Services
    7: Financial Planning
    8: Required Startup Capital
    9: Types and Sources of Startup Capital
    10: Starting the Business
    BUSINESS IDEA

    Name of Business -

    Type of Business -

    Product -

    Customer -

    Type of Sales -

    Which need your business will fulfil


    MARKETING MIX
    WHAT IS MARKETING

    BETTER COMPETITOR
    THAN S
    SATISFACTION CUSTOMER
    BUSINESS
    PROFIT
    MARKET RESEARCH
    - Talk

    - Observe

    - Ask

    - Read

    - Surf the web


    MARKET RESEARCH FORM

    Produuct Customers Needs and Competitors Gaps


    Preferences of ( Competitors
    customers have not
    fulfilled)
    Specific
    Basic Needs
    Needs

    Product

    Packaging

    Colour
    Size

    Certification
    Customer
    s
    willingnes Competitor
    Cost s Price
    s to pay

    Price

    Cash only Retail / Whole Sales How much

    Why ? / For
    Credit sales
    Who? , When ?
    When / why / For
    Discount
    whom
    Location close to customer

    Manufacturing M C ( Direct)

    M R- C ( Retail) Distributions

    M-W-R-C (Whole)
    Communication Target Customer
    Promotion

    Direct Marketing

    Advertising Sales
    Promotion
    Success STAFF

    Know/understand your Right person


    customers needs Identify Key
    Know how to treat your
    People persons
    customers Improve skill
    Know your product and how to
    sell them
    Target
    giving
    Customer

    r i e bl e
    es
    Improving process

    nc
    pe ra
    ex mo
    Me
    Identify Process
    steps/procedures
    Shorten or expend
    Change
    Improve in each step
    Look from customers point of view
    Appearance of your business

    Physical evidences

    Positive Image
    Staf
    ( )



    ( )


    ( -
    )

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