Parle Products PVT
Parle Products PVT
Parle Products PVT
-RANBIRRAJSINH RATHOD
PGDM(GERMAN), 1st YEAR
HISTORY OF PARLE
Parle Products Pvt. Ltd. was established in 1929 by Mohanlal
Dayalsingh during British rule in India. A small factory was set up
in the suburbs named “Vile Parle” of Mumbai, to manufacture
sweets and toffees. A decade later in 1939 it was upgraded to
manufacture biscuits as well. Parle Glucose (Parle-G) and Parle
Monaco were the first brand introduced as a biscuit products.
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ORGANIZATION STRUCTURE
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CHART OF DEPARTMENTS
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5’S WORKPLACE MANAGEMENT
The 5S Process, or simply "5S", is a structured program to
systematically achieve total organization, cleanliness, and
standardization in the workplace.
A well-organized workplace results in a safer, more efficient,
and more productive operation. It boosts the morale of the
workers, promoting a sense of pride in their work and ownership
of their responsibilities.
"5S" was invented in Japan, and stands for five (5) Japanese
words that start with the letter 'S': Seiri, Seiton, Seiso,
Seiketsu, and Shitsuke.
An equivalent set of five 'S' words in English have likewise
been adopted by many, to preserve the "5S" acronym in English
usage. These are: Sort, Set (in place), Shine, Standardize,
and Sustain.
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Definition of 5’S
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MARKETING STRENGTH
The Parle marketing philosophy emphasizes catering to the
masses. They constantly endeavor at designing products that
provide nutrition & fun to the common man.
Most Parle offerings are in the low & mid-range price
segments. This is based on our cultivated understanding of the
Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
The extensive distribution network, built over the years, is
a major strength for Parle Products.
Parle biscuits & sweets are available to consumers, even in
the most remote places and in the smallest of villages with a
population of just 500.
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D IS T R IB U T IO N C H A N N E L
P la ce s w h e re th e P a rle
P ro d u cts a re a v a ila b le : -
1 . K irya n a S to re s
2 . G e n e ra l S to re s
3 . Te a S h o p s.
4 . R a ilw a y S ta tio n s.
5 . Pa a n w a lla s.
6 . Pla ce w h e re th e cu ltu ra l
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SWOT ANALYSIS
STRENGTH WEAKNESS
1. Breakage of biscuits while delivering to retailers
1. Low price as compared to competitors 2. No proper replacement system for broken biscuits to retailers
2. Sizeable market share in the country. 3. Improper and irregular supply.
3. Offers variety of products under its brand. 4. Fewer shares in Premium biscuit market.
4. Different sizes of packets are available. 5. Dependent on its flagship brand, Parle-G
5. An experienced team of sales and marketing 6. Poor packaging in family pack of glucose biscuits.
executives. 7. Lack of schemes for retailers and distributors.
6. Deep and effective coverage
7. Largest distribution system.
OPPORTUNITY THREAT
1. Rising demand for innovative packaging in packaged foods. 1. Highly advertised brands such as Britannia.
2. Retaining loyal retailers or wholesalers. 2. Ever increasing competition from multinationals and local
3. Improving supply system for established brands. companies.
4. Huge scope for some Parle products in medical shops. 3. Increase in sale of cheap local bakery products.
5. Information revolution brought about by the television. 4. Emerging substitutes like wafers, snacks and toast.
6. Good scope for snacks, if launched and properly promoted. 5. Margin war among the major
Brand
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MY LEARNINGS..
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