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    Pantloons Retail (India) LTD

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    Pratik Goyal
    Pantaloon Retail (India) Ltd operates over 12 million square feet of retail space in 71 cities and towns across India. Pantaloons is among India's largest fashion store chains, offering trendy collections for young and young-at-heart consumers. The company was incorporated in 1987 and launched its first formal trouser brand. It has since expanded to include various store formats and brands, and competes with major retailers in India. Pantaloons utilizes various marketing strategies like loyalty programs, promotions, and positioning itself as a fresh fashion store to attract and retain customers.

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    Pantloons Retail (India) LTD

    Uploaded by

    Pratik Goyal
    24 views18 pages
    Pantaloon Retail (India) Ltd operates over 12 million square feet of retail space in 71 cities and towns across India. Pantaloons is among India's largest fashion store chains, offering trendy collections for young and young-at-heart consumers. The company was incorporated in 1987 and launched its first formal trouser brand. It has since expanded to include various store formats and brands, and competes with major retailers in India. Pantaloons utilizes various marketing strategies like loyalty programs, promotions, and positioning itself as a fresh fashion store to attract and retain customers.

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    Pantaloons

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    Pantaloon Retail (India) Ltd operates over 12 million square feet of retail space in 71 cities and towns across India. Pantaloons is among India's largest fashion store chains, offering trendy collections for young and young-at-heart consumers. The company was incorporated in 1987 and launched its first formal trouser brand. It has since expanded to include various store formats and brands, and competes with major retailers in India. Pantaloons utilizes various marketing strategies like loyalty programs, promotions, and positioning itself as a fresh fashion store to attract and retain customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    24 views18 pages

    Pantloons Retail (India) LTD

    Uploaded by

    Pratik Goyal
    Pantaloon Retail (India) Ltd operates over 12 million square feet of retail space in 71 cities and towns across India. Pantaloons is among India's largest fashion store chains, offering trendy collections for young and young-at-heart consumers. The company was incorporated in 1987 and launched its first formal trouser brand. It has since expanded to include various store formats and brands, and competes with major retailers in India. Pantaloons utilizes various marketing strategies like loyalty programs, promotions, and positioning itself as a fresh fashion store to attract and retain customers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    PANTLOONS RETAIL (INDIA) LTD

    1
    Retail Survey Conducted at...

    Pantaloons :
    Cosmos Mall,
    Sevoke road,
    Siliguri - 734001 

    2
    INTRODUCTION
    • Led by its flagship enterprise, Pantaloon Retail, the group operates over 12
    million square feet of retail space in over 71 cities and towns and 65 rural
    locations across India. The Future group owns several leading formats
    including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and
    Central. 

    • Pantaloons is among India's largest chains of fashion stores. Pantaloons


    Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy
    and hip collections that are in sync with the hopes and aspirations of
    discerning young and 'young-at-heart' consumers.
    3
    Company Timeline

    •1987 Company incorporated as Manz Wear Private Limited.


    Launch of Pantaloons trouser, India’s first formal trouser brand.

    •1992 Initial public offer (IPO) was made in the month of May.

    •1997 Pantaloons – India’s family store launched in Kolkata.

    •2001 [[Big Bazaar]], ‘Is se sasta aur accha kahi nahin’ - India’s
    first hypermarket chain launched.

    •2002 Food Bazaar, the supermarket chain is launched.

    •2007 Future Group crosses $1 billion turnover mark.


    MAJOR COMPETITORS

    Arvind Brands
    Tata Group

    K Raheja Corp Group


    Format observed at Pataloons

    6
    PRODUCT OFFERINGS
    MEN’S WEAR LADIES WEAR KID’S WEAR
    • Honey • Chalk
    • John Miller • Akkriti • Bare 7214
    • Annabelle
    • JM Sports • Mix & Match ACCESSORIES
    • Bare Denim
    • Rig • Ajile • Cosmetics
    • Ajile • Rig • Stationary for kids
    • Lombard
    • Books &
    • T-2000
    • Bare Leisure
    Magazines
    • UMM

    7
    POPULAR BRANDS

    8
    Supply chain management at
    Pantaloons
    • The key supply chain processes are:
    • Customer relationship management
    • Customer service management
    • Demand management
    • Order fulfillment
    • Manufacturing flow management
    • Supplier relationship management
    • Product development and commercialization
    • Returns management

    Pantaloon Retail is the first company in


    the organized retail sector in India to win
    an accredited ISO Certificate exclusively
    for its Supply Chain & Logistics function.

    9
    PRICING
    High turnover

    Low Margin High Margin

    Low turnover

    Since Pantaloons provides products to a potentially large number of customers at


    affordable prices, it falls in the High Turnover - Low Margin Category.
    10
    CUSTOMER RELATIONSHIP MANAGEMENT
    To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.
    – Events

    – Fests

    – Loyalty programs

    – Gift Vouchers

    11
    LOYALTY PROGRAMS
    Green Card is passport to a whole new world of exclusive benefits and privileges.

    Benifits 7 Star 5 Star 3 Star 1 Star


    Discounts on all 10% 7.5% 5% Gift Voucher of Rs.200/-
    purchases on new enrolment

    Upgrade Enrolment Upgrade Kit Upgrade Kit Upgrade Kit Welcome Kit
    Add-on Card to Family 2 2 1 1
    Members
    End of Season Sale Yes Yes Yes Yes
    Preview
    Green Channel Yes Yes Yes Yes
    Green Drop Yes Yes No No
    Green Exchange 90 days 60 days 60 days 60 days
    Green Service Desk Yes Yes Yes Yes
    Green offers & Yes Yes Yes Yes
    Promotions 12
    PROMOTIONAL STRATEGY
    GIFT VOUCHERS

    GREEN CARDS

    13
    POSITIONING STRATEGY
    Initially positioned as a family store, it finally veered towards
    becoming a fashion store with and emphasis on youths and clear
    focus on ‘FRESH FASHION’. They are targeting youth and even
    women, since they are the ones defining most purchasing
    decisions.

    14
    YouTube - Pantaloons ad.avi

    Marketing Mix in Pantaloons


    CONCLUSION
    Pantaloon Retail (India) Ltd is a company where it strives
    for lifestyle and value through its products and services.
    Through the study, it is observed that pantaloon can be
    said an organization where the P’s of marketing is taken
    seriously for the maximum profitability through large
    range of products, promotional activities for the
    company and a solid sales organization monitoring that
    the P’s are worked effectively. The store has been well
    maintained in accordance with the latest demands of the
    consumers and through all these strategies Pantaloon
    ensures repeated customer patronage.

    16
    REFERENCES
    • www.pantaloon.com

    • www.google.com

    • Pantaloons retail store at Cosmos Mall, Siliguri

    17
    THANK YOU

    18

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