CH 11 Culture and Subculture Influence On CB
CH 11 Culture and Subculture Influence On CB
CH 11 Culture and Subculture Influence On CB
CONSUMER BEHAVIOR
The Influence of Culture &
Subcultures on Consumer Behavior
Chapter# 11
1. What is Culture?
2
Cultural Symbolism
Cultural Relativism
Cultural Change
Ethnic Subcultures
Religious Subcultures
Age Subcultures
Regional Subcultures
Singles Subculture
Subcultures Based on Gender Difference
Occupational Subcultures
Subcultures Based on Social Class
10
END OF CHAPTER