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    Business Plan: For Integrated System For Education & Training (ISET)

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    Anubhav Dutt
    This document provides a business plan for an integrated education and training system called ISE. The company is an Indian IT solutions organization among the top 50 in India with a focus on specific industry verticals. The product being proposed is an online education portal called ISET that would provide a full suite of education and training services. The plan outlines the market opportunity in the education sector in India, particularly for MBA training and coaching. It describes the ISET product and its features. The business objectives, marketing strategy, SWOT analysis, competition, marketing channels, and financial projections are also summarized.

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    Business Plan: For Integrated System For Education & Training (ISET)

    Uploaded by

    Anubhav Dutt
    26 views15 pages
    This document provides a business plan for an integrated education and training system called ISE. The company is an Indian IT solutions organization among the top 50 in India with a focus on specific industry verticals. The product being proposed is an online education portal called ISET that would provide a full suite of education and training services. The plan outlines the market opportunity in the education sector in India, particularly for MBA training and coaching. It describes the ISET product and its features. The business objectives, marketing strategy, SWOT analysis, competition, marketing channels, and financial projections are also summarized.

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    Group04_ITBD_BusinessPlan

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    This document provides a business plan for an integrated education and training system called ISE. The company is an Indian IT solutions organization among the top 50 in India with a focus on specific industry verticals. The product being proposed is an online education portal called ISET that would provide a full suite of education and training services. The plan outlines the market opportunity in the education sector in India, particularly for MBA training and coaching. It describes the ISET product and its features. The business objectives, marketing strategy, SWOT analysis, competition, marketing channels, and financial projections are also summarized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views15 pages

    Business Plan: For Integrated System For Education & Training (ISET)

    Uploaded by

    Anubhav Dutt
    This document provides a business plan for an integrated education and training system called ISE. The company is an Indian IT solutions organization among the top 50 in India with a focus on specific industry verticals. The product being proposed is an online education portal called ISET that would provide a full suite of education and training services. The plan outlines the market opportunity in the education sector in India, particularly for MBA training and coaching. It describes the ISET product and its features. The business objectives, marketing strategy, SWOT analysis, competition, marketing channels, and financial projections are also summarized.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Business Plan

    For
    ntegrated System for Education & Training (ISE

    Group No: 4
    PGPM609_09 Anubhav Dutt
    PGPM609_13 Bedatrayee
    Basu
    PGPM609_26 Jiten Jain
    PGPM609_46 Rajarshi
    Chatterjee
    PGPM609_69 Siddharth
    The Company
     Indian IT Solutions Organization
     Among top 50 IT Services Organizations in India
     Strategy: Focus & Differentiate
     Business Solutions Provider in specific Industry Verticals
     Employee Strength of 1500
     Presence through 3 offices in Asia
     2 Offshore & Near Shore Development centers
     Highly matured Quality Management Practices
     Turn over of 25 million USD in 2009-10




    Stock Ownership Pattern
     51 % of the stocks are owned by NewVentures Pvt. Ltd.

     17 % of the stocks are owned by the HDFC PE.


     3.5 % owned each by the two Managing Directors.


     12 % owned by the employees.


     13 % available for ESOP options.




    Vertical Strategy
    Education Travel & Retail Manufacturing
    & Transportation
    Training

    Application Development and Management


    Methodologies

    Tools
    Enterprise Solutions

    Business Process Management

    Core Competencies

    Domain Knowledge

    Domain Experts
    Knowledge
    Repository
    Market Review
     Approximately 8000Cr MBA coaching industry in India
     Career Launcher alone made approximately 30 million USD last year
     Approximately 2.5 Lakh people give CAT every year and approximately 40%
    of them attend some coaching center, Assuming a spending of Rs 25000
    per student, total money spent on CAT coaching is approx – 250 Cr
     The number of people appearing for GMAT doubles every 3 years
     Approximately 5000 large and small MBA coaching institutes in India and
    there are almost 500 additions every year.

     Current Prospects



    The Product - ISET
    ISET
    E D U PO R TA L FE A T U R E E N G IN E ( FE ) C O N TEN T M A N A G EM EN T
    Forum Media Worflow
    E - Store Remote Webinar Online Tests Mngmnt Mngmnt Mngmnt
    Classrom

    C U S T O M E R S E R V IC E
    ExpertsSurveys & Polls
    Library &
    cial Media Network
    Speak Online wiki
    CRM Ticketng Phone + Chat

    MERCHANDIZE MANGEMENT
    Exam App Consltng
    Enrlment News Mock Intervws Catalog Prmtion Cmpaign
    Engine Mngmnt Mngmnt Mngmnt

    EXTENDED FE

    Result Manager E - Fair


    Ranking Manager Analytics Univrsty Mock Chat B - school Admissn
    Planner Linkup GDs Enrlmnt Manager
    The Product – Continued

    Data Center
    Customer Service App Content Management App
    Edu App

    Customer Service Portal Content Management Portal

    Edu Portal
    Business Objective
     To Develop monopoly in the Education and training space like how SAP has
    done in the ERP Space

     To constantly engage with largest players in this space like


     IMS, Career Launcher and Kaplan and continuously evolve best
     practices

     To Sign one major client within the next 2 years and 10 within the next 5
    years




    Marketing Strategy
    Segmenti All MBA Training
    ng
    Targetting Institutes
    Medium & High
    Revenue < $5m
    Positionin End to End- Solution
    Low for
    g Education and Training,
    $5m< Revenue < $20m leads Product Perception
    to 50% cost savings & 20%  End to End Solution
    - Medium  Niche Product
    growth
    Revenuein >enrollment
    $20m after 1  Flexible (Customizable)
     Suitable Revenue Model
    year - High

    Perception about Company


     Professional and Customer
    Friendly
     Provides Value added Services
     Believes in Long Term Association

    Marketing through References, Personal Rapport, Workshops etc


    Marketing spend would be substantial amount to the company’s cost
    Company SWOT
    Strengths Weaknesses

    Opportunities Threats
    Competition SWOT
    Strengths Weaknesses

    Opportunities Threats
    Marketing Channels
    Financials - Cost
    Licensing:

     Yearly fees per license – Rs.


    10,00,000
     Yearly fees per end user – Rs. 1600
    S p e cs :
    O n e u n it o f E d u Po rta l Pa cka g e
    in clu d e s
    2 co re se rve rs fo r
    p ro d u ctio n
    2 u n ive rsa l d e ve lo p e r
    se a ts
    N o lim it o n n u m b e r o f
    e n d u se rs

    O n e u n it o f M e rch a n d isin g
    p a cka g e in clu d e s
    2 m e rch a n d isin g se a ts
    2 C A se a ts
    1 C A se rve r ( o n sh a re d
    b a sis)
    Financials Revenue
     Key Drivers:
    Number of licenses
    Number of end users
     Breakeven in 3 years

    Years Years
    Thank You

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