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    David sm13 PPT 02

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    strategic management ppt david

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    David sm13 PPT 02

    Uploaded by

    Sugiharto Gunawan
    218 views19 pages
    strategic management ppt david

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    strategic management ppt david

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    218 views19 pages

    David sm13 PPT 02

    Uploaded by

    Sugiharto Gunawan
    strategic management ppt david

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Chapter 2

    The Business Vision & Mission

    Strategic Management:
    Concepts & Cases
    13th Edition
    Fred David

    Copyright © 2011 Pearson Education, Inc. Ch 2 -1


    Publishing as Prentice Hall
    Copyright © 2011 Pearson Education, Inc. Ch 2 -2
    Publishing as Prentice Hall
    Vision

    “What do we want to become?”

    Copyright © 2011 Pearson Education, Inc. Ch 2 -3


    Publishing as Prentice Hall
    Vision Statement Examples

    General Motors’ vision is to be the


    world leader in transportation
    products and related services.

    Copyright © 2011 Pearson Education, Inc. Ch 2 -4


    Publishing as Prentice Hall
    Vision

    Clear Business
    Vision

    Comprehensive
    Mission Statement

    Copyright © 2011 Pearson Education, Inc. Ch 2 -5


    Publishing as Prentice Hall
    Mission Statement

     Answers the question:


     “What is our business?”

    Copyright © 2011 Pearson Education, Inc. Ch 2 -6


    Publishing as Prentice Hall
    Mission Statement

     An enduring statement of purpose


    that distinguishes one organization
    from other similar enterprises
     A declaration of an organization’s
    “reason for being”

    Copyright © 2011 Pearson Education, Inc. Ch 2 -7


    Publishing as Prentice Hall
    Mission Statements are also called

     Creed statement
     Statement of purpose
     Statement of philosophy
     Statement of beliefs
     Statement of business principles
     A statement “defining our business”

    Copyright © 2011 Pearson Education, Inc. Ch 2 -8


    Publishing as Prentice Hall
    Mission Statement Examples

    Proctor & Gamble provides branded


    products and services of superior quality
    and value that improve the lives of the
    world’s consumers. As a result, consumers
    reward us with industry leadership in sales,
    profit, and value creation, allowing our
    people, our shareholders, and the
    communities in which we live and work to
    prosper.

    Copyright © 2011 Pearson Education, Inc. Ch 2 -9


    Publishing as Prentice Hall
    Vision & Mission

     Great benefits can be achieved if


    an organization
     Systematically revisits their vision and
    mission statement
     Treats them as living documents

     Considers them to be an integral part

    of the firm’s culture


    Copyright © 2011 Pearson Education, Inc. Ch 2 -10
    Publishing as Prentice Hall
    Vision & Mission

    Shared vision creates a community of


    interests

    Copyright © 2011 Pearson Education, Inc. Ch 2 -11


    Publishing as Prentice Hall
    Developing Vision & Mission

    Participation by as many managers as


    possible is important in developing the
    mission because through involvement
    people become committed to an
    organization

    Copyright © 2011 Pearson Education, Inc. Ch 2 -12


    Publishing as Prentice Hall
    Steps to Developing Vision &
    Mission Statements
    1. Have managers read related articles
    2. Have managers prepare a vision and
    mission statement for the organization
    3. Merge the documents into one and
    distribute
    4. Gather feedback from managers
    5. Meet to revise the final document
    Copyright © 2011 Pearson Education, Inc. Ch 2 -13
    Publishing as Prentice Hall
    Benefits of Mission Statements

     Better financial results


     Unanimity of purpose
     Resource allocation
     Establishment of culture
     Focal point for individuals
     Establishment of work structure
     Basis of assessment and control
     Resolution of divergent views
    Copyright © 2011 Pearson Education, Inc. Ch 2 -14
    Publishing as Prentice Hall
    Copyright © 2011 Pearson Education, Inc. Ch 2 -15
    Publishing as Prentice Hall
    Vision & Mission Statements

     Provide unity of direction


     Promote shared expectations

     Consolidate values

     Project a sense of worth and intent

     Affirm the company’s commitment

    to responsible action

    Copyright © 2011 Pearson Education, Inc. Ch 2 -16


    Publishing as Prentice Hall
    Mission & Customer Orientation

     An effective mission statement:


     Anticipates customer needs
     Identifies customer needs

     Provides product/service to satisfy

    needs
     Identifies the utility of a firm’s products

    to its customers
    Copyright © 2011 Pearson Education, Inc. Ch 2 -17
    Publishing as Prentice Hall
    Products or
    Services Markets
    Customers

    Mission Technology
    Employees Components

    Survival,
    Growth,
    Public Profits
    Image
    Self-Concept Philosophy

    Copyright © 2011 Pearson Education, Inc. Ch 2 -18


    Publishing as Prentice Hall
    Copyright © 2011 Pearson Education, Inc. Ch 2 -19
    Publishing as Prentice Hall

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