yatra.com
yatra.com
yatra.com
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( Price Reductions
( Competition
( It is expected to be worth of US $6 billion in 2010
( IRCTC is the most successful ecommerce initiative in India
( IRCTC contributed Rs 340 million to the total ecommerce
business of Rs 900 million
( Other travel portals include Makemytrip, Yatra, Cleartrip and
Travelguru etc.
( Driven by Aviation Sector
( Crowded with more than 20 Online Travel Agencies
°
( Growth of Internet
( Growth in low-cost carriers
( Secure payment mechanisms
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( Low margins & high operating costs
( Poor internet and credit card penetration
( Competition in Online ticket booking is moving away from
air to non-air segments
( Online travel going mobile: changing e-travel to m-travel
( OTAs looking for offline counters leveraging on their brand
value
( Meta search engine is the latest innovation in online travel
!
( Ticket booking ± Air & Non Air
( Tele Reservations
( Car Rentals
( Tour Packages
( Air travel dominates the current online travel industry in India
with 60% + market share
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( As per 2008, Online travel agency business in India is
estimated to be approx $800million.
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( Makemytrip
( Yatra
( Cleartrip
( Travelguru
( Travelocity
( Arzoo
( Travelchacha
( viaworld etc
( Yatra Online Pvt. Ltd. is a smart travel company providing
information, pricing, availability and booking facility for air
travel, hotels, buses and car rentals across 5000 large cities and
small rural areas around the globe. As an online travel
company, Yatra.com acts as a complete tour planner for
travellers and is a one-stop shop for every travel need.
Established in August 2006, Yatra.com has grown fast to
become India¶s leading travel company, serving over 1 million
customers With an employee base of more than 700.
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( Quick Refund Guarantee
( Instant Cancellation
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( The OTA segment in India is expected to grow by further 30-40% by the end of
2011 fiscal year
( Yatra enjoys the 30% market share in the Indian Online travel Industry after
makemytrip.com which has approximately 48% market share.
( The OTA channel in India has gone from being niche to mainstream, especially in
the top eight to 10 cities in India
(
A top OTA such as MakeMyTrip said it sells more than 12,000 flight tickets, 1,000
hotel nights and more than 100 holiday packages every day. The site attracts more
than 4.5 million unique visits every month.
( Tourism is the largest service industry in India, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India
( The tourism industry in India generated about US$100 billion in 2008 and that is
expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate
( Online travel industry is expected to be worth US $6 billion in 2010
( People are not aware about Yatra.com much as they know about
makemytrip.com
( Generating leads
( Reporting leads/Conversions
( Doing this project was a very good learning experience for me and I am sure that it
will help me a lot in my carrier. I learned lots of things about the working of Online
Travel Agencies .
( It was not easy for me to apply my class room knowledge in practical initially it
was a bit difficult for me but after some time I enjoyed this and learn a lot.
( People are very busy these days and they have no time to listen
sales people specially when the image of salesmen is not very
good so most of the time people avoid to talk salesmen.
( Time limit- This is very broad subject to study I got only two
months for this project but I have done my best to complete
this project and get some appropriate results.
( Online travel industry is the fastest evolving service sector
industry in India