Pakistan Engagement Full Slide Deck 2012 v6
Pakistan Engagement Full Slide Deck 2012 v6
Pakistan Engagement Full Slide Deck 2012 v6
A Case Study
Pakistan
SPS Proprietary 1
Agenda
• Who is Soft Power Solutions?
• Soft Power Engineering® Overview
• Soft Power Engineering® Proof of Concept in Pakistan
• Pol-Mil Topics and Issues
• Findings
• Way Ahead
SPS Proprietary 2
Who is Soft Power Solutions?
Soft Power Solutions
A Native Hawaiian Organization owned SBA 8a
Mission
Develop Public/Private partnerships for government, community, and
industry to build capacities to advance our nation’s interest in the
geopolitical realm of Soft Power.
Such interests include Security Cooperation events or Disaster
Response Risk Reduction (DRRR)
People
A leadership team of scientists, engineers, and business leaders
distinguished by their successful military and civilian accomplishments.
SPS Proprietary 3
Soft Power Engineering®
• Definition
– “The repeatable scientific method for delivering
predictable, quantifiable factors and elements to support
community stability and security” – Dr. Dan Tolley, Soft
Power Solutions LLC
• Case Study
– Soft Power Engineering effort between Pakistan and US to
derive needs and solutions through interaction and co-
creation with government officials, local leaders and
businessmen/farmers
SPS Proprietary 4
Soft Power Engineering®
- Scientific Methodology - ABCDE
SPS Proprietary 5
Soft Power Engineering®
- Defining Soft Power Measures
• CREW™ – defining a community’s natural capacity
– Climate
– Resources
– Energy/Environment
– Water
• PRIME™ – defining a community’s modifiable capacity
– Perception and education
– Religion and Ideology
– Improved energy and environment
– Medical and health
– Economics
SPS Proprietary 6
Soft Power Engineering®
- The Case Study
SPS Proprietary 7
Soft Power Engineering®
- Engagement Strategy
• Identify locally knowledgeable businessmen, with connections
to both local people and high level politicians
• Use our scientific methodology, local businessmen, and
leaders at all levels for engagements
– Meet with locals to determine their situation and goals
– Meet with politicians to determine their situation and
goals
– Meet with businessmen and educators who can help drive
the derived needs to reality
• Derive needs, requirements, and priorities
• Repeat meetings until we reach level of achievable consensus
SPS Proprietary 8
Soft Power Engineering®
– Identify key businessman
• Brig (R) Azam Effendi
Chairman Effendi Consolidated Ltd
– Former Pakistan Army Flag Officer
– Heads a Pakistani NGO
– Land owner and farmer
– Well connected business man
– Security Specialist and Analyst
– Family: Afghan ruling class
– Popular with both poor, working
class, as well as elite
– Well connected with national
government, military, religious,
and community leaders
– Has the pulse of the nation
– True humanitarian
SPS Proprietary 9
Soft Power Engineering®
- Engagement Strategy
Soft Power Engineering Day 6-
• requires several months 12
of planning
• requires application of
local wisdom
• requires use of religion
and culture
• is process based
• is interactive
• is iterative
Day
• must focus on winning
2-6
hearts & minds Day 1
• must produce outcomes
• requires open minds
• takes time
• takes experience
SPS Proprietary 10
Soft Power Engineering®
- Engagement Strategy – Day 1
• Broad
overview
• Culture
immersion
SPS Proprietary 11
Soft Power Engineering®
- Engagement Strategy – Day 2-5
SPS Proprietary 12
Soft Power Engineering®
-Days 2-5
• Sindh region – Flooded areas
• Hyderabad
– Community & religious centers
– Welfare hospital
– Local chiefs
– Press club interview for local television
• Shah Sab
– Major land owner
• FM 91 radio interview
• Food distribution
• Sindh Agricultural University
SPS Proprietary 13
Soft Power Engineering®
- Engagement Strategy – Days 6-12
• Meetings with
businessmen,
government leaders,
religious leaders
• Second round of
concepts presented
• MOUs prepared
SPS Proprietary 14
Soft Power Engineering®
- Days 6-12
• Islamabad
– Pakistan National Planning Commission
– Pakistan National Disaster Management Authority
– International Peace conference
– U.S. Embassy (Dept. of Commerce, USAID, Defense Attaché)
– Press Club interview (Televised)
– Pakistan Agricultural Research Council (PARC)
– Religious leaders
– Islamabad Club (secure, informal venue)
SPS Proprietary 15
Soft Power Engineering®
- Days 6-12
• Lahore
– Pakistan Technology Park
– USAID
– Kashmiri leadership
– Punjab University
– Board of Investment and Trade
SPS Proprietary 16
Soft Power Engineering®
- Engagements lead to engagements
SPS Proprietary 19
Pol-Mil Topics and Issues
20
Findings
• Soft Power Engineering® resulted in success
– CREW: Effectively defined engagement
– PRIME: Produced situational awareness and positive outcomes
– Family & custom makes Pakistan communities highly productive &
powerful influencers
– Won the support of critics and detractors
• The Kerry – Lugar Bill (KLB): Pakistan views are mixed
– Sovereignty issues and conditional provisions
– Perception that Pakistani communities are not engaged
– Creating potential rift between Army and CIV government
• What Soft Power Engineering® can do
– Create impactful public – private partnerships
– Allow the Pakistan people/communities a voice to be heard
– Increase community support and stability
– Address political and operational engagement challenges
– Affect mutually acceptable modifications to KLB
21
Findings – SPS Experience
• Cultural immersion & fact finding produced mutual
understanding
• Trust earned in communities opened access to stakeholder
leadership and exclusive venues
– Senior levels of Pakistan government
– National level industry, academia, community, & religious leaders
– Political leaders (Parliament and PM of Independent Kashmir)
– National TV and radio broadcasts
– Unencumbered and open discussion
• Gained level of understanding that facilitated engagement
outcomes
22
The Way Ahead
Soft Power Engineering®
SPS Proprietary 24
Pol-Mil Topics and Issues
SPS Proprietary 25
Pol-Mil Topics and Issues
Islam and Kashmir Discussions
27
Pol-Mil Topics and Issues
AF-PAK-US Relations – BG(ret) Effendi
29
Pol-Mil Topics and Issues
From Pakistan Military Leaders
• Pakistan: What does the US need from Pakistan?
• What does the US want the people of Pakistan to influence?
• What counties can Pakistan influence and how can that be done wrt
to mutual interests?
• Is the US going to stay until 2014? If so, strengthened relationships,
logistical burdens, and alignment of interests are a must
• Pakistan perceives that both the US & Pakistan are in a corner.
• Military leadership of Pakistan is discredited & embarrassed
• Current HADR situation...Massive flooding. Need help now with
agriculture and water. E.g., specific request for SilverDYNE to USAID
denied because of US lack of information.
30
Summary of Outcomes
SPS Proprietary 31
Summary of Outcomes
• Identified disaster response needs focused on agriculture
and livestock, health and IT
• Developed a roadmap for (DRR) recovery with Pakistan
National Disaster Management Agency
• Memorandum of Agreement with Pakistan Agriculture
Research Council (PARC) to introduce Geodetic Information
Fusion Technology (GIFT)
• Developed roadmap adopted by the PARC to introduce
Nano Technology for agriculture, livestock & poultry.
• Proposal to develop and execute Lahore Technology Park
Concept of Operations, establish IT University.
32
Summary of Outcomes
• Conducted two video taped interviews aired on Pakistani
television to discuss our assessment of the stricken areas
• Conducted nation-wide radio interview and
question/answer session on Pakistan radio related to
peace and US – Pakistan relations.
• Conducted high level discussions and demonstration of
capabilities that we have access to
• Director of Pakistan’s Planning Commission, Dir NDMA,
senior military officials, academia, community leaders
• Guest lecturer at Sindh Agriculture University regarding
practicums of community resilience
33
Summary of Outcomes
• Distributed food and supplies with NGOs to flood affected
people.
• Distributed water purification colloidal silver (SilverDYNE)
to flood affected human and livestock population Sindh
Agricultural University and Pakistan Agricultural Research
Council.
• Entering into formal discussion with Punjab University,
Sindh Agricultural University, and University of Virginia to
validate roadmap execution
• Engaged with Department of Commerce foreign service
officers and Minority Business Development Agency to
structure business transactions
34
Summary of Outcomes
• Leading a round table discussion regarding Pakistan
engagement with Department of State, Defense, and
USAID to discuss success.
• Participated in Peace Conference in Islamabad based on
Interfaith harmony, ethnic cooperation and inter
provincial/community conflict resolution.
• Held free and frank discussion with Kashmiri leadership to
discuss problems and solutions especially related to US
efforts and present perceptions.
35
Summary of Outcomes
• Identified eight (8) firms and Oak Ridge National Labs to
deploy needed capacities. Planning in progress
• Jointly publishing findings with both US and Pakistan
• Publishing findings with the National Defense University.
Because of our success, NDU requests that we draft an
executive memo that they intend to send to National
Security Council
36
Contacts Made
SPS Proprietary 37
People & Places
Day 1-3 Meetings
Karachi
• Government of Sindh
Dr. A.Q. Mughal, Vice Chancellor Sindh Agriculture University
S– S.S. Farooq Kazi, Director General of Works
• Business and community leaders
Tariq Mahmood, CEO, Business & Engineering Trends (Boats
& GRP)
S. Yusuf Imam, Builder, Developer, Planner and Contractor
Mr. Arif Usmani, MD Citibank*
• Tando Mohammad Khan
Syed Zulfiqar Ali Shah, Chairman Sindh Hunting Club and
Landlord
• Religious Leaders
His Holiness Al Syed Al sheikh Hashim-Ud - Din - Al Qadri AL
Gaylani AL Bagdadi (Pir Shab)
People & Places
Day 6-8
Lahore
• Lahore IT Park
-- Dr. Bokhari
-- Brig Gen Usman Saeed, IT & Mining.
-- USAID
• Religious Leaders (Tablighi)
-- Talha Zubair, Director Preacher and American Lycetuff
School, Lahore
• Other
-- Dr. Khalid, Plastic Surgeon
-- Sqn Ldr (R) Usman, Pakistan Air Force
39
People & Places
Day 6-8
Lahore
• International Peace Conference, Islamabad
• Punjab University
--Prof. Dr. M. Ehsan Malik, Dean of Economics & Mgt Science
• Board of Investment and Trade
-- Dr. Imran Ahmed Hashmi, Agriculture & Livestock
-- Waqas Bin Najeeb, Energy & Mines
• Fiber Glass Water Pipes and Tanks Factory
• Ittefaq Steel Mills
--Mohammad Usman Rangooni US Citizen
--Abdul Qadeer Khawaja, Financial Advisor
• Colossys LLC Empowering business worldwide
--Dr. Mahmud Bokhari
40
People & Places
Day 9-12 Meetings
• US Embassy, Islamabad
Mr. & Mrs. Cameron Munter, Ambassador
Brian McCleary, Commercial Counselor
Tariq Sayeed, Commercial Specialist
Col Scott Hill, Air Attaché
Lt Col Jean Havens, Assistant Air Attaché
Andy Sisson, Director USAID Pakistan
Katharina Zaver, USAID, Pakistan
Thomas Miller, Public Affairs *
Aroosha Rana, Press Officer *
Jimmy Mauldine, Economic Affairs*
41
People & Places
Day 9-12 Meetings (Cont.)
Islamabad
• Pakistan Planning Commission
Lt Gen (R) Shahid Niaz, Implementation & Monitoring
• National Disaster Management Agency (NDMA)
Zafar Iqbal Qadir, Chairman NDMA
Anjum Shikoh Qazi, Director General
Abdullah Butt – Advisor Technology Innovation
• Government of the State of Jammu & Kashmir
Sardar Attque Ahmed Khan, Prime Minister
Sardar Usman Ali Khan President All Jammu and Kashmir
Muslim Conference
42
People & Places
Day 9-12 Meetings (Cont.)
Islamabad
• Energy
Brig (R) Azam Effendi, Chairman, Green Global Technologies,
Pakistan-Afghanistan.
Col (R) Farooq – Promotion of Jatropha cultivation for Bio-
diesel production and Poverty Alleviation in AJ&K and arid
lands in Pakistan through private-public partnership in
collaboration with Green Global Technologies USA.
• Water
Brig (R) Azam Effendi: Special Director and Global Advisor for
World Health Alliance Intl USA for purifying water especially
in Disaster hit areas.
People & Places
Day 9-12 Meetings (Cont.)
Islamabad
• National Agricultural Research Council
Dr. Javed Iqbal – Director Incharge MOU
44
People & Places
Day 9-12 Meetings (Cont.)
Islamabad
• Business relevant to engagement
Zeeshan Khlid, CEO, United SOL Ltd, Islamabad
Mr. Moinuddin Khan, CEO Computers & Communication
System, Islamabad
Farid Uddin, Managing Director, Magnetic Technologies
Muhammad Razzaq Tiwana, Consultant, Magnetic
Technologies
Col Farooq Magnetology, Kashmir Cause Biodiesel
45
People & Places
Day 9-12 Meetings (Cont.)
Islamabad
• Kashmiri Leaders
Sardar Attique Ahmed Khan
President Azad Jammu & Kashmir Muslim Conference,
Former Prime Minister Azad Government of State of Jammu
& Kashmir
Sardar Usman Ali Khan, Central Coordinator youth wing
Col (R) Farooq former Military Secretary to President’s of
AJ&K and Prime Minister of AJ&K.
People and Places
Follow up contacts made
Islamabad
• Business relevant to engagement
Shahid Ahmad Khan, Democratic Senatorial Campaign Board of
Trustees
• Business, military, and government leadership
Lt Gen Asad Durrani, Former Director General, ISI
Air Vice Marshall Sajid Habid, Pakistan Air Force
Dr. Farooq Satter, Minister for Overseas Pakistan
• Non Government Organizations (NGO)
Todd Shea, CEO SHINE HUMANITY (US)
Canon Yaqub Masih, Bright Future Pakistan (UK)
Samuel Payara, Bright Future Pakistan
47