(1) The document reviews literature on green marketing practices and their impacts on consumer welfare. (2) It discusses key theories around green marketing and consumer behavior, and explores aspects like eco-labeling, green advertising, environmental awareness, and their effects. (3) The literature review revealed few studies on this topic in Ethiopia and identified gaps for further research.
(1) The document reviews literature on green marketing practices and their impacts on consumer welfare. (2) It discusses key theories around green marketing and consumer behavior, and explores aspects like eco-labeling, green advertising, environmental awareness, and their effects. (3) The literature review revealed few studies on this topic in Ethiopia and identified gaps for further research.
Original Description:
Green Marketing and the influence on the society in recent marketing era
(1) The document reviews literature on green marketing practices and their impacts on consumer welfare. (2) It discusses key theories around green marketing and consumer behavior, and explores aspects like eco-labeling, green advertising, environmental awareness, and their effects. (3) The literature review revealed few studies on this topic in Ethiopia and identified gaps for further research.
(1) The document reviews literature on green marketing practices and their impacts on consumer welfare. (2) It discusses key theories around green marketing and consumer behavior, and explores aspects like eco-labeling, green advertising, environmental awareness, and their effects. (3) The literature review revealed few studies on this topic in Ethiopia and identified gaps for further research.
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GURU JAMBHESHWAR UNIVERSITY
OF SCIENCE AND TECHNOLOGY
A LITIRATURE REVIEW ON AN INVESTIGATION OF GREEN MARKETING
PRACTICES AND ITS IMPACTS ON CONSUMERS’ WELFARE:
By MELESE WAKTOLA ERBA
SUPERVISOR: DR. RAJIV KUMAR
5/27/2018 Melese Waktola 1
An Introduction An extensive review of literature was carried out by the researcher; it has been found that majority of the studies were foreign based and few studies were of Ethiopian origin. From the below mentioned studies, the researcher has found the research gaps which are mentioned at end of this chapter. 5/27/2018 Melese Waktola 2 Cont… Green marketing is becoming a popular research area and many theories have been proposed in the context of green marketing and consumer behavior. Therefore, this paper will focus on the key literature that has been studied surrounding the research topic.
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Conti…… The key aspects of green marketing practices and its effects, green consumer behavior and companies responsiveness on eco-labeling, green advertising, and green branding, green pricing, green packaging, environmental awareness will be explained primarily based on the effects of green marketing practices on consumer welfare patterns. 5/27/2018 Melese Waktola 4 Conclusion The above mentioned literature review has given the insight about the various research conducted in the field of green marketing. The mentioned research works have been selected as they are in line with the research topic and gives an idea about the research gap. It is noted that very few research in this area has been conducted in Ethiopian context. Finally based on this reviews the conceptual frame work of the study were developed to link the green marketing practices 5/27/2018 Melese Waktola 5 The reviewed literature consider the researches which have been seen the green marketing theoretical aspects, practical implications, and importance of green marketing and practices of green marketing variables in large scale manufacturing industries.
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Cont… Moreover, the green marketing variables are identified to understand the concept of the topics under investigation with the views of highlighting green brands, eco labels, green promotion, environmental awareness, green packaging, green prices and its implications on consumer welfare, environmental waste