CH 1

DR NEENA SONDHI
CHAPTER-1
INTRODUCTION
DR DEEPAK CHAWLA
TO
BUSINESS RESEARCH
RESEARCH METHODOLOGY CONCEPTS AND CASES

DR NEENA SONDHI SLIDE 1-1
What is research?
Management research is an unbiased,

structured, and sequential method of enquiry,
directed towards a clear implicit or explicit
business objective. This enquiry might lead to
DR DEEPAK CHAWLA
validating existing postulates or arriving at

new theories and models.

Types of research
BUSINESS RESEARCH
BASIC RESEARCH APPLIED RESEARCH

DR DEEPAK CHAWLA
EXPLORATORY CONCLUSIVE RESEARCH

RESEARCH
DESCRIPTIVE RESEARCH CAUSAL RESEARCH

Types of research
 Basic research : the basic premise is the need

to KNOW and the concern is primarily academic
in nature.
DR DEEPAK CHAWLA
 Applied research: Solution or action oriented

research, that is contextual and practical in
approach.

Types of research
 Exploratory research is loosely structured and the

basic premise is to provide direction to subsequent,
more structured method of enquiry.
DR DEEPAK CHAWLA
 Conclusive research is structured and definite in

orientation. These studies are usually conducted to
validate formulated hypotheses and specified
relationships.

Exploratory vs Conclusive Research

EXPLORATORY RESEARCH CONCLUSIVE RESEARCH
 Loosely structured in design  Well structured and systematic in
design
 Are flexible and investigative in  Have a formal and definitive
methodology methodology that needs to be followed
and tested
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 Do not involve testing of hypotheses  Most conclusive researches are carried

out to test the formulated hypotheses
 Findings might be topic specific and  Findings are significant as they have a
might not have much relevance outside theoretical or applied implication.
the researcher’s domain

Conclusive research
 Descriptive research: The main goal of this type

of research is to describe the data and
characteristics about what is being studied.
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 Causal research: Explores the effect of one or

more variables on other variable(s), with
reasonable level of certainty by controlling the
impact of other influencing variables.

SLIDE 1-7
The research process

DR NEENA SONDHI
Management Dilemma
Basic vs Applied
Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
The Research Framework

Research Design
Data Collection Plan Sampling Plan
Instrument Design
DR DEEPAK CHAWLA
Pilot Testing
Data Collection
Data Refining and Preparation
Data Analysis & Interpretation
Research Reporting
Management / Research Decision


 The management decision problem
 Defining the research problem

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 Formulation of the working hypotheses
 Construction of the research proposal

 Formulating the research design
 Sampling considerations
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 Collecting the data for the study
 Data analysis and interpretation of findings

SLIDE 1-10
Research applications in marketing

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 Market & consumer analysis
 Product research
 Pricing research
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 Promotional research
 Place research

SLIDE 1-11
Research applications in finance

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 Asset pricing, capital markets and corporate finance
 Financial derivatives and credit risk modeling research
 Market-based accounting research

DR DEEPAK CHAWLA
 Auditing and accountability
 Other areas: financial forecasting, behavioural finance,

volatility analysis

SLIDE1-12
Research applications in
DR NEENA SONDHI
human resources
 Training & development studies
 Selection and staffing studies
 Performance appraisal–design and evaluation

DR DEEPAK CHAWLA
 Organization planning and development
 Incentive and benefits studies
 Emerging areas–critical factor analysis, employer

branding studies
SLIDE 1-13
Research applications in
DR NEENA SONDHI
production & operations management

 Operation planning and design
 Demand forecasting and demand estimation
 Process planning
 Project management and maintenance effectiveness

DR DEEPAK CHAWLA
studies
 Logistics and supply chain-design and evaluation
 Quality estimations and assurance studies

SLIDE1-14
Criteria for research

DR NEENA SONDHI
 MUST have: a clearly stated research purpose/ objective
 MUST have: a sequential plan of execution
 MUST have: a logical and explicitly stated justification for

the selected methods
 MUST have: an unbiased and neutral method of conduct
DR DEEPAK CHAWLA
and reporting
 MUST have: complete transparency and ethical conduction
of the research process
 MUST have: provision for being reliable & replicable

DR NEENA SONDHI
END OF CHAPTER
DR DEEPAK CHAWLA

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DR NEENA SONDHI

RESEARCH METHODOLOGY CONCEPTS AND CASES

Management research is an unbiased,

validating existing postulates or arriving at

RESEARCH METHODOLOGY CONCEPTS AND CASES

BASIC RESEARCH APPLIED RESEARCH

EXPLORATORY CONCLUSIVE RESEARCH

DESCRIPTIVE RESEARCH CAUSAL RESEARCH

RESEARCH METHODOLOGY CONCEPTS AND CASES

 Basic research : the basic premise is the need

 Applied research: Solution or action oriented

RESEARCH METHODOLOGY CONCEPTS AND CASES

 Exploratory research is loosely structured and the

 Conclusive research is structured and definite in

RESEARCH METHODOLOGY CONCEPTS AND CASES

Exploratory vs Conclusive Research

 Do not involve testing of hypotheses  Most conclusive researches are carried

RESEARCH METHODOLOGY CONCEPTS AND CASES

 Descriptive research: The main goal of this type

 Causal research: Explores the effect of one or

RESEARCH METHODOLOGY CONCEPTS AND CASES

The research process

Defining the Research Problem

Formulating the Research Hypothesis

Developing the Research Proposal

The Research Framework

Data Collection Plan Sampling Plan

Data Refining and Preparation

Data Analysis & Interpretation

Management / Research Decision

RESEARCH METHODOLOGY CONCEPTS AND CASES

The research process

 Defining the research problem

 Formulation of the working hypotheses

 Construction of the research proposal

RESEARCH METHODOLOGY CONCEPTS AND CASES

The research process

 Formulating the research design

 Collecting the data for the study

 Data analysis and interpretation of findings

RESEARCH METHODOLOGY CONCEPTS AND CASES

Research applications in marketing

 Market & consumer analysis

RESEARCH METHODOLOGY CONCEPTS AND CASES

Research applications in finance

 Asset pricing, capital markets and corporate finance

 Financial derivatives and credit risk modeling research

 Market-based accounting research

 Auditing and accountability

 Other areas: financial forecasting, behavioural finance,

RESEARCH METHODOLOGY CONCEPTS AND CASES

 Selection and staffing studies

 Performance appraisal–design and evaluation

 Organization planning and development

 Incentive and benefits studies

 Emerging areas–critical factor analysis, employer

production & operations management

 Demand forecasting and demand estimation