ICB Unit 3: Idea Generation
ICB Unit 3: Idea Generation
ICB Unit 3: Idea Generation
Unit 3
Idea Generation
Idea Generation
• New Knowledge
• Tapping the ideas of customers
• Learning from the lead users
• Empathetic design
• Invention factories and Skunk works
• Open market innovation
• The role of mental preparation
• How management can encourage idea generation
• Two idea generating techniques.
Overview
• We have seen definition of Innovation and S-Curve concept
IDEA
Evaluation
•
Learning from Lead Users
Thank You