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    Project at A Glancehhh

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    dibyajyotineog
    This document discusses a study conducted on the needs and demands of existing and potential customers in the old and new markets of Beltola, Guwahati. It provides information on the methodology used, which included preliminary studies, data collection through questionnaires and interviews of 50 respondents, and data analysis. Key findings were that in the old market 6-8 years ago there were fewer shops and limited products available, while the new market now sees more competition and variety of shops and products offered. Recommendations include focusing on best attributes to increase sales, local advertising, good customer service, and brand awareness activities.

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    Project at A Glancehhh

    Uploaded by

    dibyajyotineog
    31 views10 pages
    This document discusses a study conducted on the needs and demands of existing and potential customers in the old and new markets of Beltola, Guwahati. It provides information on the methodology used, which included preliminary studies, data collection through questionnaires and interviews of 50 respondents, and data analysis. Key findings were that in the old market 6-8 years ago there were fewer shops and limited products available, while the new market now sees more competition and variety of shops and products offered. Recommendations include focusing on best attributes to increase sales, local advertising, good customer service, and brand awareness activities.

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    Project at a Glancehhh

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    This document discusses a study conducted on the needs and demands of existing and potential customers in the old and new markets of Beltola, Guwahati. It provides information on the methodology used, which included preliminary studies, data collection through questionnaires and interviews of 50 respondents, and data analysis. Key findings were that in the old market 6-8 years ago there were fewer shops and limited products available, while the new market now sees more competition and variety of shops and products offered. Recommendations include focusing on best attributes to increase sales, local advertising, good customer service, and brand awareness activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views10 pages

    Project at A Glancehhh

    Uploaded by

    dibyajyotineog
    This document discusses a study conducted on the needs and demands of existing and potential customers in the old and new markets of Beltola, Guwahati. It provides information on the methodology used, which included preliminary studies, data collection through questionnaires and interviews of 50 respondents, and data analysis. Key findings were that in the old market 6-8 years ago there were fewer shops and limited products available, while the new market now sees more competition and variety of shops and products offered. Recommendations include focusing on best attributes to increase sales, local advertising, good customer service, and brand awareness activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Project at a glance
     NAME OF THE PROJECT
     NEEDS AND DEMAND OF THE OLD AND NEW MARKET
     NAME 0F THE INSTITUE
     DARWIN SCHOOL OF BUSINESS
     ORGANIZATIONAL GUIDE
     DIFFERENT PEOPLE DOING BUSINESS IN THAT MARKET
     INSTITUTIONAL GUIDE
     BISHWAROOP BHATACHARJYA
     The study was qualitative in nature on the opinion survey:
     Data sources primary and secondary
     Research approach descriptive.
     Research instrument well structured questionnaire comprising of close handed questions and one open ended
    question.
     SAMPLE PLAN:
     A total of 40 respondents were surveyed. Customers were surveyed randomly.
     CONTACTED METHOD:
     Face to face interview
      
    Preface
     
    Indian Market has gone through a sea change in recent
    years. With almost all the major players of the world
    entering the Indian market the competition has
    become very stiff. The various markets are trying new
    and innovative ways to improve to impress the
    customer and to outdone the other.

    OBJECTIVE
     
    TO FIND THE NEED AND DEMAND OF EXESTING AND POTENTIAL
    CUSTOMER WHILE CONSUMING VARRIOUS PRODUCT.
     
    TO FIND WHO WILL BE THE TARGET CUSTOMERS OF VARRIOUS GOODS
    OR PRODUCT.
     
    TO FIND THIER PERCEPTION REGARDING VARRIOUS PRODUCT IN THE
    MARKET.
     
     
    TO FIND THIER NEEDS AND DEMAND REGARDING VARRIOUS PRODUCT
    IN THE MARKET
    METHODOLOGY
     The following was the methodology procedure follwed the project study:
     1.Prelimanary Study:
     The intial study was run through discussion and informal chat with varrious customer
    demand of the product
     2.Data collection:
     The data and information were collected mainly through primary sources.The data were collected
    through questionnaire and personal interview
     3.Questionnaire Design:
     The primary data were collected with th help of well framed qustionnaire directed towards the
    objective of the project.The questionnaire contain both open ended and close ended questions with
    muliple choice option.The effort was made to keep the questionnaire short and simple.
     4. Sample size:
     The sample size 50 were taken.And the respndent were selected on the basis of random sampling
    .sample were colleced from beltotala bajar
     Out of servey6 Grossary shop are avilable in that market where one grossery shop is oraganise way
    rest others are unorganaised way.
     5. Analysis:
     The data collected from the customers were analyzed on the basis of the prefernces given by the
    different consumers.conclusion were drawn on the basis of the analysis and observation of the bussiness
    market. Recommendations was made on basis of conclusion drawn from the various data collected
      
    RECOMMENDATION
    1.As per survey it was found out the most of the people preferred Grossery
    product
     
    2.The market should make combination of attributes to increase sales more
    item
     
    3.Advatrisment in local media should not be done in much more aggressive
    manner because the goods are
     
    4.The market should also give good behaviarel and dealing warm services.
     
    5.Brand awarness should be created by associating with some local big event
    FINDING OF MARKET INTO OLD & NEW MCATEGORIZATION ARKET

    Earlier(6-8 years ago) the market was too small in Beltola. Only a few products were found in the market
    places. People dealt with some limited products and customer consumption and demand was also limited
    with that types of products. But now a days the market in Beltola has grown up. There is a big market in
    Betola now. Many things, factors has changed now with time. Consumer behavior (tastes, habits,
    expectation), Consumer income, market behavior, market strategy, market segmentation, pricing
    behavior, pricing strategy, environmental affect all have been changed.
    OLD MARKET
    6-8 years ago there were among the market players
    There was no Internet café
    There was no Garage
    There was no watch markets
    Less number of RESTUARENT/SWEETS, BOOK MARKET, GOSSARY MARKET, GARMENTS
    MARKETS,STATIONARY MARKET
    Due to less number of competition and less number of products availability, demand of a product was high.
    Customers had no options to go with alternative products.
    Most of the market dealers placed there markets in unorganized manner.
    All essential products were not available.
    Customer satisfaction was not much valued. The markets were monopoly that time
    Less variation in products.
    No proper market planning, strategy. Product price was low.
    New market

    Product variability is there.
    Storage of products in large amount.
    Number of optional products (substitute products) has been increased.
    Competition has increased among the same type of market by setting a large numbers of markets (in terms of
    shops) of the same type in that place.
    Vacant spaces have occupied by various markets.
    Due to rise in competition, market dealers concentrate more on customer satisfaction.
    They focus more on customer attractiveness and interest.
    They analyzed and developed the market according to customer demand of the products.
    Now a days they depends more on whole seller
    Home delivery is preferable.
    They prefer to set up a market in center and crowd place.
    Customer service is playing a major role in today’s market.
    They keep branded product more than non-branded because based on market survey we have come to know
    that demand of branded product is more demand among the customers.
    Some markets like furniture, restaurants, bag shop, steel they have their own production and manufacturing
    center and they concentrate on increasing the of production at low cost so that all types of customers can afford.
     QUESTIONNAIR[To filled by respondent]
     1.NAME
     2.AGE
     3.ADRESS
     4.STATUS
      
     1.How many years old your shop?
     a. 1 years [ ]
     b.2years [ ]
     c.3years [ ]
     d.byond 3 years [ ]
      
     2. Do you purches the vigitabe from wholseller?
     a.yes [ ]
     b.No [ ]
      
      

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