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    Comparative Analysis of Sharekhan

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    Disha
    This document summarizes a research study comparing Sharekhan, a stock broker, to other broker houses. The objectives of the study were to analyze consumer behavior and responses towards Sharekhan's products and services. The research methodology included qualitative research through interviews with 30 respondents in Delhi. The findings showed that Sharekhan was preferred for its personalized advice and relationship managers who encourage and protect investors. However, it was also found that Sharekhan representatives may engage in over-leveraging and high frequency trading that does not always serve customers' best interests. In conclusion, the study found that Sharekhan provides better services than peers but also needs improvements around managing conflicts of interest.

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    Comparative Analysis of Sharekhan

    Uploaded by

    Disha
    31 views8 pages
    This document summarizes a research study comparing Sharekhan, a stock broker, to other broker houses. The objectives of the study were to analyze consumer behavior and responses towards Sharekhan's products and services. The research methodology included qualitative research through interviews with 30 respondents in Delhi. The findings showed that Sharekhan was preferred for its personalized advice and relationship managers who encourage and protect investors. However, it was also found that Sharekhan representatives may engage in over-leveraging and high frequency trading that does not always serve customers' best interests. In conclusion, the study found that Sharekhan provides better services than peers but also needs improvements around managing conflicts of interest.

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    This document summarizes a research study comparing Sharekhan, a stock broker, to other broker houses. The objectives of the study were to analyze consumer behavior and responses towards Sharekhan's products and services. The research methodology included qualitative research through interviews with 30 respondents in Delhi. The findings showed that Sharekhan was preferred for its personalized advice and relationship managers who encourage and protect investors. However, it was also found that Sharekhan representatives may engage in over-leveraging and high frequency trading that does not always serve customers' best interests. In conclusion, the study found that Sharekhan provides better services than peers but also needs improvements around managing conflicts of interest.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views8 pages

    Comparative Analysis of Sharekhan

    Uploaded by

    Disha
    This document summarizes a research study comparing Sharekhan, a stock broker, to other broker houses. The objectives of the study were to analyze consumer behavior and responses towards Sharekhan's products and services. The research methodology included qualitative research through interviews with 30 respondents in Delhi. The findings showed that Sharekhan was preferred for its personalized advice and relationship managers who encourage and protect investors. However, it was also found that Sharekhan representatives may engage in over-leveraging and high frequency trading that does not always serve customers' best interests. In conclusion, the study found that Sharekhan provides better services than peers but also needs improvements around managing conflicts of interest.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Comparative analysis of sharekhan

    and other stock broker house

     Made by : Disha Panwar


    B.com Hns(e) 5th sem
    03324488814
    Objectives :
    Each research has its own specific purpose. It is
    like to discover the question through
    application of scientific procedure. But the
    main purpose is to find out the truth that is
    hidden and which has not been discovered as
    yet. Our research study has two objectives:

    (1) Primary objectives


    (2) Secondary objectives
    Research Methodology

     Research design is a basic framework,


    which provides guidelines for rest of the
    research process. It is a map or blue print
    according to which research is to be
    conducted.
    Research methodology adopted :
    • Type of research: - Qualitative research
    • Sampling Plan: Population:
    -Element- Consumers
    -Sampling unit- Each element acts as an independent unit.
    • Sampling Type: - Area sampling.
    As research was limited on the basis of geographical location I.e...
    Delhi
    • Sample Size: - 30 Respondents
    • Data Source: - Primary Data collected by conducting face to face
    Personal Interviews.
    • Research instruments: -
    Questionnaire was used to extract the information from the
    respondents.
    Questions were
    - Open ended and close ended
    - • Method of Sampling: - Random
    Observation :
     To study the sales and distribution
    management and improve the customer
    acquisition process by analyzing the consumer
    behaviour and response and mindset towards
    the products and services the company offers.
    1. Preference of Investment:
    2. Awareness on Online Share Trading
    3. Awareness of Share khan ltd.:
    4. Company have De-mat A/C
    5. Company provide large no. of product
    and services
    Conclusion And Suggestions :
     Suggestions:

    Commitment should be equalized for every


    person.
    Provide the facility of free demonstrations for
    all.
    Improvement in the opening of De-mat &
    contract notice procedure is required.
    There should be a limited number of clients
    under the relationship manger. So that he handle
    new as well as old customer properly.
    Some promotional activities are required for
    the awareness of the customer.
    People at young age should be encouraged to invest in stock
    market.
    Seminars should be held for providing information to
    prospective and present customers.

    Conclusions
    on the basis of study it is found that sharekhan limited is better
    services provider than the other share brokers because of their
    study and research on personalised advice on what stock to buy
    and sell. Sharekhan limited provides trade tiger and as well as
    relationship manager the facility for encouragement and and
    protect the interest of investors. It also provides the information
    through mails and and mobile alerts that that what IPOs coming in
    the market.
    Sharekhan is looked upon revenue generated and he gets 100% of
    business generated from client.This can lead to over leverage and
    high frequency trading which may best interest of the customer.
    Study also concludes that people are not much aware about the
    commodity market and while it is going to the biggest market in
    India.
    THANK

    YOU

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