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    2 Puffery-in-Advertisement

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    Harmeet Kaur
    Puffery in advertising refers to subjective opinions, superlatives, or exaggerations used to praise a product without stating specific facts. While puffery is considered legal, it is still unethical. Claims of being the "best" or having "specially good" qualities are examples of puffery. The key distinction from deceptive advertising is that puffery makes subjective claims not intended to mislead customers. Examples of puffery include slogans claiming products are the best or have better ingredients than competitors.

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    2 Puffery-in-Advertisement

    Uploaded by

    Harmeet Kaur
    157 views9 pages
    Puffery in advertising refers to subjective opinions, superlatives, or exaggerations used to praise a product without stating specific facts. While puffery is considered legal, it is still unethical. Claims of being the "best" or having "specially good" qualities are examples of puffery. The key distinction from deceptive advertising is that puffery makes subjective claims not intended to mislead customers. Examples of puffery include slogans claiming products are the best or have better ingredients than competitors.

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    2 Puffery-in-Advertisement.ppt

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    Puffery in advertising refers to subjective opinions, superlatives, or exaggerations used to praise a product without stating specific facts. While puffery is considered legal, it is still unethical. Claims of being the "best" or having "specially good" qualities are examples of puffery. The key distinction from deceptive advertising is that puffery makes subjective claims not intended to mislead customers. Examples of puffery include slogans claiming products are the best or have better ingredients than competitors.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    157 views9 pages

    2 Puffery-in-Advertisement

    Uploaded by

    Harmeet Kaur
    Puffery in advertising refers to subjective opinions, superlatives, or exaggerations used to praise a product without stating specific facts. While puffery is considered legal, it is still unethical. Claims of being the "best" or having "specially good" qualities are examples of puffery. The key distinction from deceptive advertising is that puffery makes subjective claims not intended to mislead customers. Examples of puffery include slogans claiming products are the best or have better ingredients than competitors.

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    PUFFERY

    IN
    ADVERTISING
    Puffery Advertisements
     Itis defined as “advertisements or
    other sales representations, which
    praise the item to be sold with
    subjective opinions, superlatives or
    exaggerations, vaguely and generally,
    stating no specific facts”.

     Although legal but unethical


     The acceptance is rooted in the free market
    concept of caveat emptor (let the buyer
    beware.
     It’s a seller’s privilege to lie.
    Categories of Puffs

     Best
     Best possible
     Better
     Specially good
     Good
     Subjective qualities
    Deceptive Vs. Puffery Advertisements

     Subjective claims.
     Intention to mislead and confuse.
     Legality
    Airtel-Puffery or misleading?
    Examples
     Gillette-
    The Best a men can get.
     Goodyear- Best Tires in the World.
     Papa John’s-Better ingredients, Better
    Pizza.
     Conagra foods- Better Tomatoes Make
    Better Ketchup.
     Hutch- wherever you go, our network
    follows
    THANK YOU

    ANY QUERIES?

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