Raghav Report

LACHOO MEMORIAL COLLEGE OF
SCIENCE AND TECHNOLOGY

(AUTONOMOUS)
Presentation on
Green Marketing
Submitted To: Submitted By:

Himanshu Mathur Nikita Bothra
Contents :
1. Introduction.
2. What is Green Marketing?
3. Why Green Marketing is chosen by most marketers?
4.Keys to successful green marketing.
4. Salient features.
5.The four p’s.
6.Advantages of Green Marketing.
7. Limitations of Green Marketing.
8. Green Products.
9. Examples of Green Marketing.
10. Conclusion.
11. References.
INTRODUCTION
GREEN is a term used to describe something as
environment friendly.
MARKETING is overall process of selling a product

to the customers.
What is Green Marketing…?
Green marketing refers to the process of
selling products and/or services based on
their environmental benefits. It may be
called as ecological marketing.
Green marketing refers,
marketing of product that
are presumed to be
environmentally safe.
Why Green Marketing Is Chosen By
Most Marketers?
• Opportunities.
• Corporate social responsibilities (CSR).
• Government pressure.
•Competitive pressure.
• Cost reduction
Keys To Successful Green Marketing
• Being genuine: It means you are actually doing what you claim to
be doing in green marketing.
•Educating your customer: It is not just a matter of letting people

know you’re doing to protect the environment, but also letting
them know why it matters.
•Giving your customer opportunity to participate : It means

personalizing the benefits of your Environment friendly action.
Salient features
• Green marketing helps to produce eco-friendly
products.
• Green marketing focuses on minimum wastage and
proper resource planning.
• It helps in sustainability of
environment.
• It also helps in reducing green
house gases.
The Four Green P’s
• Green Product : Attributes such as energy saving, organic etc that
leads to reduction in resources consumption and pollution.
• Green Price : Most consumers will pay additional value if there is a

perception of extra product value.
• Green Place : Aiming to reduce carbon footprint by way of managing

logistic to cut down transport emanations.
• Green Promotions : To address the relationship between a product

and the environment, to promote green life style and to present a
corporate image of environmental responsibility.
Advantages of Green Marketing
• Green marketing helps to keep the environment
clean.
• Marketing helps the company to reduce their

production cost.
• Herbal products and organic products are eco

friendly.
Limitations of Green Marketing
• Green product require renewable and recyclable material,
which is costly.
• Requires a technology, which requires huge investment in
RnD.
• Water treatment technology which is too costly.
• Majority of people are not aware of green products and
their uses.
• Majority of consumers are not willing to pay a premium for
green products.
Green Products
• Products which
are recyclable,
reusable and
biodegradable in
nature.
• Made with natural
ingredients.
• Containing non-
toxic chemicals.
• Not harmful for
environment.
Examples of Green Marketing
• McDonalds started giving out its
products in a paper bag to the
customers instead of polythene
bags, thereby doing green
marketing at a reduced cost.
• Coca Cola in order to save water

does rain water harvesting at a
huge level, thus saving water and
giving back to the environment a
small art of the water that it
consumes for its production.
Conclusion
• As a human, its our responsibility to do value addition to
our cultural products(green products) by promoting green
marketing.
• If you think costumers are not concerned about
environmental issues or will not pay a premium for products
that are more eco-responsible, think again.
• You must find an opportunity to enhance your product’s
performance and strengthen your customer’s loyalty and
command a higher price.
• Green marketing is still in its infancy and a lot of research is
to be done on green marketing to fully explore its potential
References :
• www.google.com
• www.wikipedia.com

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LACHOO MEMORIAL COLLEGE OF

SCIENCE AND TECHNOLOGY

Submitted To: Submitted By:

MARKETING is overall process of selling a product

•Educating your customer: It is not just a matter of letting people

•Giving your customer opportunity to participate : It means

• Green Price : Most consumers will pay additional value if there is a

• Green Place : Aiming to reduce carbon footprint by way of managing

• Green Promotions : To address the relationship between a product

• Marketing helps the company to reduce their

• Herbal products and organic products are eco

• Coca Cola in order to save water

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