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    Submitted By:: Emerging Trends in Marketing, Analyzing Competitors, Industry Concept of Competition

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    Aditi Gupta
    This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

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    Submitted By:: Emerging Trends in Marketing, Analyzing Competitors, Industry Concept of Competition

    Uploaded by

    Aditi Gupta
    14 views8 pages
    This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

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    marketing management trend and emergence

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    MM PPT

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    This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views8 pages

    Submitted By:: Emerging Trends in Marketing, Analyzing Competitors, Industry Concept of Competition

    Uploaded by

    Aditi Gupta
    This document discusses emerging trends in marketing, analyzing competitors, and the industry concept of competition. It defines marketing, the 4 P's of marketing, and how marketing has changed in the present scenario. It also discusses social media marketing, relationship marketing, green marketing, competitor analysis, industry analysis, and the different types of industry competition including pure monopoly, oligopoly, monopolistic competition, and pure competition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    EMERGING TRENDS IN MARKETING,ANALYZING

    COMPETITORS,INDUSTRY CONCEPT OF COMPETITION

    SUBMITTED BY :
    AARZOO KHAN
    ADITI GUPTA
    ADITI JAIN
    AMISHA AGARWAL
    ANJALI MOHITE
    AYUSHI JAIN
    MBA-A (II SEM)
    What is Marketing ?
     The action or business of promoting and selling products or
    services, including market research and advertising.
    4 P’s of Marketing
     The management process through which goods and services
    move from concept to the customer.
    Present Marketing
     In the present scenario of marketing, it has changed the
    world ,and now it is not like earlier that by giving
    advertisement on television and newspaper will increase the
    sales and awareness of the product.
     It has come a long way to this situation.
     There is a huge decline in newspaper and television
    marketing when compared to Modern marketing.
    21st century way of marketing
     Social Marketing
     Relationship Marketing
     Green Marketing
    Competitor Analysis
     Main Purpose: –
    1. Identify top competition
    2. Determine strengths/weaknesses of competition
    3. Develop strategies based on analysis to increase success
     Analyze successful and unsuccessful competitors
    What is Industry Analysis?
     Industry
    An industry is a group of firms producing a similar product
    or service, such as airlines, fitness drinks, furniture, or
    electronic games.
     Industry Analysis
    Is business research that focuses on the potential of an
    industry.
    Industry Concept of Competition
    Number of sellers and degree of differentiation
    1.Pure monopoly : Only one firm provides a certain product or
    service in a certain country or area.
    2.Oligopoly : A small number of large firms produce products that
    range from highly differentiated to standardized.
    3.Monopolistic competition: Competitors focus on market
    segments where they can meet customer needs in a superior way
    and command a price premium.
    4.Pure competition : Many competitors offer the same product
    and service. Because there is no basis for differentiation,
    competitors’ prices will be the same.

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