Ethnocentrism

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Ethnocentrism

Definition

 Ethnocentrism is judging another


culture by the values and standards of
your own culture.
2 Kinds of Ethnocentrism

 Moderate Ethnocentrism: Looking at


another culture through the lens of your
own culture
 This is a natural part of human psychology.

 Extreme Ethnocentrism: Considering


another culture inferior because it is
different from yours
 Extreme ethnocentrism can be dangerous.
Origins
 The first person to use
the word ethnocentrism
was William G. Sumner.

 “…when one's own


group is the center of
everything, and all
others are scaled and
rated with reference to
it.”
Racism?

 Do not confuse racism with


ethnocentrism.

 Race is not considered to be a valid form


of human classification.

 What is race?
Causes of Ethnocentrism

 Members of a group make strong


connections with other members.

 This bond produces positive feelings


toward members of the group.

 Sometimes causes negative feelings


toward outsiders.
Causes of Ethnocentrism

 Little or no contact with members of


outsider groups produces strong feelings
of ethnocentrism.
Causes of Ethnocentrism

 Lack of education sometimes increases


ethnocentrism.

 Men are more willing to express


ethnocentrism than women.

 People with low wealth or low self-


esteem seem to be more ethnocentric.
Examples of Ethnocentrism

 Language Example 1:
 What we call others
 Eskimo means “eaters of raw flesh”

 Eskimo is a word used by outsiders.

 Inuit is a word used by members of the


group (insiders).
 Inuit translates to real people.
Examples of Ethnocentrism

 Language Example 2:
 Barbarian comes from the Greek word
Barbar which translates to “the sound a dog
makes.”

 The Greeks used this word for people who


could not understand their language.

 These are cases of extreme ethnocentrism.


How to Avoid Extreme Ethnocentrism

 Cultural Relativism: all cultures are


relevant…no one culture is better or
worse than others
 Cultural practices can not be judged right or
wrong.
 Tolerance is the ultimate goal.

 Observers must suspend ethnocentrism in


order to properly judge other cultures.
Cultural Relativism

 Extreme cultural relativism can be just as


dangerous.

 Humanity must have guidelines of


morality.
 Human life is precious
Cultural Relativism

 We can tolerate different perspectives.


Cultural Relativism

 But can we tolerate moral crimes in the


name of tolerance?
 Murder
 Rape

 These crimes can be considered


universally wrong.
Cultural Relativism: Death Rituals

 Aztec people practices human sacrifice


because they felt it would guarantee that the
sun would continue to rise every morning.

 The United States leads the world in the


number of death penalties.
Cultural Relativism: Death Rituals

 We now know that the sun has nothing to do


with human sacrifice.

 Statistics now show that the death penalty


does not decrease crime in the United States.

 Crime actually decreases when death penalty


is outlawed.
Why Death Rituals?

 Both Aztec and U.S.A. death rituals are


no longer relevant today.

 However, cultural relativism allows us to


know why.

 Both rituals made promises that society


would remain stable.
Conclusion

 Members of different cultures are no less


human than anyone else.

 We must avoid premature judgments until we


understand the reasons behind actions.

 Only then can we criticize.


Discussion Questions

 What is a pluralistic society?

 Could you imagine marrying someone


from another culture or subculture?

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