0% found this document useful (0 votes)
733 views15 pages

Controls For Differentiate Strategies

Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
You are on page 1/ 15

Chapter 13

Controls for
Differentiated
Strategies
Formal Control Process
Goals
and strategies Rules Other
(Chp 2 & 13) (Chp 3) information

Reward (feedback)

Strategic Responsibility Was Yes


Budgeting center Report performance
Planning Performance satisfactory?
(Chp 9) actual vs plan
(Chp 8) (Chp 10 & 11) (Chp 11 & 12) No

Corrective Measurement
Revise Revise
action
Feedback
Communication
Introduction
 Different strategies influence the
management control process.
1. Corporate strategy
2. Business level
3. The form & structure of control
system.
4. Management Style
Corporate Strategy
 Different strategy different task
priorities, key success factors, skill,
perspectives & behaviors.

Strategy Control Systems

Measurement
Implication for
Organization Structure
Single Industry Related Diversified Unrelated Diversified
Organizational Structure Functional Business units Holding company
Industry familiarity of High Low
corporate management
Functional background of Relevant operating Mainly finance
corporate management experience
Decision-making authority More centralized More decentralized
Size of corporate staff High Low
Reliance on internal High Low
promotions
Use of lateral transfer High Low

Corporate Culture Strong Weak


Implications for
Management Control
Single Industry Related Diversified Unrelated Diversified
Strategic planning Vertical-cum- Vertical only
horizontal
Budgeting: Low High
Relative control of business
unit manager over budget
formulation
Importance attached to Low High
meeting the budget
Transfer pricing: High Low
Importance of transfer
pricing
Sourcing flexibility Constrained Arm’s-length market
pricing
Continued…

Single Industry Related Diversified Unrelated Diversified


Incentive compensation: Financial & Primarily financial
Bonus criteria nonfinancial criteria criteria

Bonus determination Primarily subjective Primarily formula-


approach based

Bonus basis Based both on Based primarily on


business unit & business unit
corporate performance
performance
Business Unit Strategy
 Strategy of business unit depends on
two interrelated aspects:
1. Its mission: build, hold, harvest
2. Its competitive advantage:
low cost & differentiation
Mission
Pure Build Pure Harvest

 “Builds” unit tend to face greater


environmental uncertainty than ‘harvest”.
 The choice of build & harvest strategies
has implication for short-term vs long-
term profit trade-offs.
Implications for
Strategic Planning Process
Build Hold Harvest
Importance of strategic Relatively high Relatively low
planning
Formalization of capital Less formal More formal
expenditure decisions
Capital expenditure evaluation More emphasis on More emphasis on
criteria nonfinancial data financial data
Discount rate Relatively low Relatively high

Capital investment analysis More subjective & More objective &


qualitative quantitative
Project approval limits at the Relatively high Relatively low
business-unit level
Different Strategic Missions:
Implications for Budgeting
Build Hold Harvest
Role of the budget More a short-term More a control tool
planning tool
Business unit manager’s Relatively high Relatively low
influence in preparing the
budget
Revisions to the budget during Relatively easy Relatively difficult
the year
Frequency of informal More frequent on Less frequent on
reporting & contacts with policy issues; less policy issues; more
superiors frequent on operating frequent on operating
issues issues
Frequency of feedback from Less often More often
superiors on actual
performance versus the
budget
Continued…
Build Hold Harvest
“Control limit” used on periodic Relatively high Relatively low
evaluation against the budget

Importance attached to meeting Relatively low Relatively high


the budget

Output versus behavior control Behavior control Output control


Different Strategic Missions:
Implications for Incentive Compensation
Build Hold Harvest

Percent compensation as bonus Relatively high Relatively low

Bonus criteria More emphasis on More emphasis on


nonfinancial criteria financial criteria

Bonus determination approach More subjective More formula-based

Frequency of bonus payment Less frequent More frequent


Competitive Advantage
Choosing differentiation approach, rather than a
low-cost approach, increases uncertainty in a
business unit’s task environment.

Differentiation Low-cost
Product innovation Product offering stable
Broad set of products Narrow product lines
Produce competing Produce no-frill
products commodity products
Top Management Style
 Influenced by manager’s
background & personality.
 Style affect management control
process how the control system
“actually” operates.

You might also like