The Company's Macroenvironment: Demographic Environment
The Company's Macroenvironment: Demographic Environment
The Company's Macroenvironment: Demographic Environment
Macroenvironment
Demographic Environment
Demography is the study of human populations
in terms of size, density, location, age, gender,
race, occupation, and other statistics
• Demographic environment is important
because it involves people, and people make
up markets
• Demographic trends include age, family
structure, geographic population shifts,
educational characteristics, and population
diversity
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Chapter 3- slide 1
Publishing as Prentice Hall
The Company’s
Macroenvironment
Demographic Environment
• Changes in income
• Value marketing involves ways to offer
financially cautious buyers greater
value—the right combination of quality
and service at a fair price