Women in Advertising
Women in Advertising
Women in Advertising
Advertising
http://www.killingussoftly4.org
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Ads often have themes of sexism,
objectification and portray a
misogynistic fantasy world.
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CLASSIC ADS
Discrimination to women in ads is far
from new. Since the beginning of ads
they reinforced themes of
● Housewives rock
● The man being the boss/ money
maker
● Women lack strength
● House appliances are for women
● Beauty is everything to a man
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A WOMAN’S BODY
The number one target and object for ads is the womens body. From super thin
models, to photoshopped bodies, a women’s image in advertising has to be “perfect”
● Thin is in
● High beauty standards
● Use a women’s body to sell ANYTHING
● Impossible body standards
● Models don’t even look like models
● Portray and influence violence on women
● Photoshop body parts
● Fat, curves, and natural shapes are removed
● Her body becomes a object
● SEX SELLS LITERALLY EVERYTHING
Andy. “Culture and Gender Stereotyping in Advertisements.” Social Psych Online, 30 Mar. 2016,
socialpsychonline.com/2015/08/culture-gender-stereotyping-advertising/.
“Killing Us Softly 4: Advertising's Image of Women.” Killing Us Softly 4: Advertising's Image of Women,
www.killingussoftly4.org/.
Gurrieri, Lauren, et al. “Why Is the Advertising Industry Still Promoting Violence against Women?” The
Conversation, 29 Apr. 2019, theconversation.com/why-is-the-advertising-industry-still-promoting-violence-
against-women-64086.